August, Lang & Husak Joins Global Communicators Consortium to Land Honduras Image-Building Contract

December 12, 2007 | 12:38 pm

BETHESDA, Md., Dec. 12 /PRNewswire/ -- August, Lang & Husak has joined a consortium headed by Global Communicators, LLC of Washington to win a comprehensive U.S. image-building contract from the Honduras investment promotion agency FIDE (Fundacion para la Inversion y Desarollode Exportaciones). Also part of the consortium is Global Partners Consulting, LLC of Windermere, FL.

Targeting the tourism, agribusiness and light manufacturing investment sectors, the initiative began November 23 and runs for 10 months. The consortium will create and execute extensive public relations, advertising and marketing campaigns for the Honduran agency.

"We've had great success building a portfolio of international clients in recent years," said Mike August, principal of August, Lang & Husak. "Our global businesses span a range of industries, continents, audiences, and cultures. We couldn't ask for a more diverse or fascinating mix of worldwide assignments." The 15-year old agency has launched successful campaigns for New Zealand Lamb and Beef, Paris-based Lameco, and John I. Haas Inc., among other internationally focused organizations.

"Our team brings together public relations, advertising, and marketing professionals with a strong expertise in Latin America and U.S. investment promotion to provide Honduras with cost-effective, high-level counsel for designing and conducting this campaign," said Jim Harff, president and CEO of Global Communicators.

Global Communicators (GC), founded in 1997, has provided investment promotion advice to Western Switzerland, Jordan, Bolivia, Honduras, Kosovo, and Albania. Global Partners Consulting, headed by Luis Soto, has worked with GC on assignments in Bolivia, Honduras and China, in addition to managing projects in every region of the world.

August, Lang & Husak is an advertising, marketing, design and public relations agency that meets the needs of local, regional, national and international clients. Founded in 1992, August, Lang & Husak's reputation has been built upon strategic leadership, focused brand understanding, and effectively unique creative efforts. The firm's past and present clients include national and international corporations, federal government agencies, major trade associations, local retailers and prominent non-profits.