Weddings by EIM Ties the Knot With PRIME L.A. for PR Campaign

October 15, 2007 | 5:38 am

LOS ANGELES, Oct. 15 /PRNewswire/ -- Weddings by EIM, a full-service wedding agency under the Events In Motion umbrella, has inked a deal with PRIME L.A. to implement a public relations campaign and manage all of their communications needs.

Samantha Sackler, CEO and founder of Weddings by EIM said that PRIME L.A. was the perfect choice to brand and manage Weddings by EIM's image with the public due to their decades of prior success in that arena. "I reviewed many of their past campaigns and was impressed with their creative strategies in using a variety of media outlets to promote their clients," Sackler says.

Weddings by EIM was established to handle the growing numbers of clients who want their dream day to transcend the routine, cookie-cutter themes and personalize each couple's story with chic elegance.

"Many brides want their weddings to go beyond the usual fairy tale fantasies they grew up with," Sackler says. "They often have specific visions in place, and I realized I would need a separate division from EIM to ensure their goals and dreams come true."

Suzi Bruno, president of PRIME L.A., says her staff is prepared to plan and deliver a successful campaign that includes branding the newly founded company, as well as using their media expertise to proactively manage the agency's image. "This is a welcomed challenge, one we're excited to meet head-on," Bruno says.

About EIM:

The parent company of Weddings by EIM, this agency has become one of the most highly sought-after event planning companies in the country. EIM has offices in Los Angeles and New York, and has created luxurious movie premieres, after parties and private parties for Fortune 100 companies. Weddings by EIM can be found on the web at http://www.weddingsbyEIM.com; EIM at http://www.eventsinmotion.com.

About PRIME L.A.:

Founded in 1988 by Suzi Bruno, PRIME L.A. creates and executes innovative public relations campaigns for companies of all sizes. In addition to PR, the agency has also produced captivating infomercials and commercials to increase brand awareness for its clients.