ARROW(R) Apparel Set to Launch New Multi-Media Campaign and Community Website to Help Save Ellis Island

August 20, 2007 | 10:11 am

NEW YORK, Aug. 20 /PRNewswire-FirstCall/ -- Phillips-Van Heusen Corporation (NYSE: PVH) announced today the launch of http://www.weareellisisland.org, a website with user-generated content, sponsored in the name of PVH's ARROW brand. The purpose of the website is to raise awareness of, and financial support towards restoring, the deteriorating buildings on historic Ellis Island. The website will feature the stories of actors, professional athletes, and celebrities, including Katharine McPhee, Joe Montana, Kristin Cavallari, Christian Slater, Richard Belzer, Elliot Gould and cast members of "The Sopranos," and other notable individuals such as film producer Hilary Shor, and Jeffrey Swartz, President & CEO of The Timberland Company, describing the Ellis Island experience of members of their family and their pursuit of the American dream. The website will offer users the opportunity to read and watch these American stories of hope and inspiration and to post their own families' stories and pictures. These stories will be shared with the world and preserved for history in the site's free, open content, community-built catalogue. The website will also provide links to donate to Save Ellis Island, Inc., the non-profit organization dedicated to the rehabilitation of the presently deteriorated buildings on Ellis Island.

"It's important to have a greater understanding of who we are and where we come from. Ellis Island represents not just a destination, but also people's journeys and their stories of survival, perseverance and, ultimately, success. We need to keep these buildings alive to keep these stories alive," stated football legend and Hall of Fame quarterback, Joe Montana, adding, "I'm proud to support ARROW's campaign to Save Ellis Island and am honored to share and preserve my family's legacy on the website, WeAreEllisIsland.org."

Former U.S. Senator Bill Bradley, Chairman of Save Ellis Island, Inc., stated, "Ellis Island is an intrinsic element of the uniquely American immigrant spirit and preserving this landmark for future generations is something that we all need to rally around." Mr. Bradley added, "Supporting this campaign and raising the awareness and funds necessary will save the thread that binds the 40% of Americans who can trace their family lineage through Ellis Island."

The comprehensive, multi-million dollar media and marketing initiative will be the first of its kind in the ARROW brand's 156 year history. The national advertising campaign for ARROW brand apparel featuring the Save Ellis Island effort is debuting in September issues of entertainment and lifestyle magazines on cable television and cinema commercials, in-flight videos, eco- friendly hangers and online ads to be launched in September. Additionally, outdoor billboards in a dozen U.S. cities featuring the celebrity supporters and local residents will carry the campaign's message.

"PVH, in the name of its Arrow brand, is honored to be a part of this remarkable endeavor and proud to help champion the cause of restoring this national treasure," stated Emanuel Chirico, Chief Executive Officer, who himself will be featured on the website with his family story. Mr. Chirico added, "Creating an awareness campaign to preserve not only the famous Ellis Island buildings, but also the great American family stories connected to them, is a fantastic endeavor for PVH and the ARROW brand."

The campaign, which was conceived by the in-house PVH Advertising and Marketing Group and shot on location in the deteriorating buildings of Ellis Island, features portraits by renowned photographer Richard Phibbs. The commercial and PSA spots were created and produced by the in-house PVH Advertising and Marketing Group, in close collaboration with director Ben Orisich of HomeNYC.

About ARROW and Phillips-Van Heusen Corporation

The ARROW brand, introduced in 1851, is one of America's oldest and most trusted brand names. ARROW is a symbol of authentic American style in clothing for men, women and children. ARROW is a registered trademark of Cluett, Peabody & Co., Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation. ARROW brand products are sold in over 80 countries worldwide. Visit http://arrowshirts.com

Phillips-Van Heusen Corporation is one of the world's largest apparel companies. It owns and markets the Calvin Klein brand worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, unlisted, A Kenneth Cole Production, BCBG Max Azria, BCBG Attitude, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, Tommy Hilfiger, and Perry Ellis Portfolio. Visit http://pvh.com

About Save Ellis Island, Inc.

Save Ellis Island, Inc., a 501 (c)(3) nonprofit organization, is the National Park Service designated partner for fundraising and programming to rehabilitate and beneficially re-use the remaining thirty unrestored buildings on Ellis Island. Untouched since the island closed in 1954, the complex will come to life again in the coming years, completing Ellis Island's story as a major gateway to America. Once the largest U.S. Public Health Service hospital in the country, constructed to treat ill and infirm immigrants, plans for the buildings call for the Ellis Island Institute and Conference Center, hosting public programs and conferences primarily focused on issues that affect us all -- human migration and public health. In addition to convening conferences, the Institute will welcome visitors with exhibitions, interactive programming, festivals and performances that educate and engage audiences of all ages. For more information, visit http://www.saveellisisland.org or call 973-347-8400.

    Media Contacts:

    5W Public Relations / 212-999-5585
    Adam Handelsman, Executive Vice President & GM  / ahandelsman@5wpr.com
    Alyssa Miller, Associate Vice President  / amiller@5wpr.com

    Hitesh Patel
    Vice President, Global Communications
    Phillips-Van Heusen Corporation
    212-381-3658
    hiteshpatel@pvh.com

    Investor Contact:

    Michael Shaffer
    Executive Vice President and Chief Financial Officer
    Phillips-Van Heusen Corporation
    212-381-3523
    michaelshaffer@pvh.com