Montblanc North America Selects Rogers & Cowan as Agency of Record

August 13, 2007 | 2:22 pm

NEW YORK, Aug. 13 /PRNewswire/ -- Montblanc North America, purveyors of the finest in timepieces, writing instruments, jewelry, and leather goods, has selected Rogers & Cowan as its agency of record. Rogers & Cowan will plan and implement ongoing public relations campaigns to reinforce Montblanc's position as one of the leading worldwide, diversified luxury brands and increase awareness for their timepiece and jewelry collections. The announcement was made today by Jan-Patrick Schmitz, President and CEO of Montblanc North America and Tom Tardio, CEO of Rogers & Cowan.

In his announcement today, Mr. Schmitz said, "We are very proud of our one hundred year history. Montblanc's evolution to a luxury brand, the creation of the Montblanc Star Diamond, and the launch of our first fine jewelry line are significant milestones for us. We are excited to partner with Rogers & Cowan, a respected and experienced agency, who will be instrumental in communicating Montblanc's unique style and elegance, as well as our mission of providing quality, luxury and excellence."

Rogers & Cowan's focus on strategic communication, media relations, ambassador building and event management will come into play during the coming months as Montblanc prepares for several new product launches and events. The agency will also work closely with Montblanc to attract North American press for international Montblanc activities. Fran Curtis, Executive Vice President at Rogers & Cowan, will lead the Montblanc North America account out of the agency's New York office.

"Montblanc has a rich history of implementing innovative marketing and communications campaigns that emphasize the precision craftsmanship and unique attributes of the luxury brands they have designed for many generations," stated Tardio. "We are very excited to partner with such a prestigious luxury brand and are committed to aligning the agency's diversified marketing resources and our knowledge leaders to implement an aggressive media relations and marketing program to support Montblanc's objectives in the North American media market."

ABOUT MONTBLANC

Established in 1906, Montblanc has built an unrivalled reputation for precision in design, materials and craftsmanship and today is one of the leading worldwide, diversified luxury brands, owned by the Swiss holding company, Richemont. For more information about Montblanc, visit http://www.montblanc.com.

ABOUT ROGERS & COWAN

Rogers & Cowan is the leading entertainment public relations and marketing agency with offices in Los Angeles, New York, London and Beijing. The agency creates integrated marketing solutions for consumer and technology brands seeking to build a connection with consumers through entertainment and lifestyle influences. Rogers & Cowan also designs and implements campaigns for entertainment clients, such as film production and distribution companies, cable and network TV programming, records labels, recording artists, celebrities and athletes, videogame publishers and distributors and digital media companies. Find out more at http://www.rogersandcowan.com. Rogers & Cowan is a unit of the Interpublic Group of Companies.