Euro RSCG Life MetaMax Expands Healthcare Communications Leadership

August 9, 2007 | 11:15 am

NEW YORK, Aug. 9 /PRNewswire/ -- Euro RSCG Life, a leading healthcare communications network, announced that Julie Monroid has joined the firm as Executive Vice President, Managing Director of Euro RSCG Life MetaMax, one of the three multimillion dollar agencies in the network. Monroid reports directly to Doug Burcin, co-CEO of Euro RSCG Life.

"We're thrilled to have Julie on board at MetaMax. Her fresh thinking, collaborative leadership style, and commitment to client service make her a natural for this business unit," said Burcin. "Julie brings great energy and enthusiasm to all that she does, and her broad experience meshes perfectly with our growing agency. We expect opportunities for MetaMax to continue growing significantly with her contribution."

Julie comes to Euro RSCG Life MetaMax from Cline, Davis & Mann where she was Senior Vice President, Group Managing Director, leading significant business on Viagra and Relpax for Pfizer and Novo Nordisk's Levemir, NovoLog Mix 70/30, NovoLog, and FlexPen. In this role Julie was also responsible for coordinating cross-integration services, including bridging professional, consumer and managed market initiatives to ensure strategic alignment and process efficiency.

With more than 15 years of experience in healthcare communications, Julie's category experience includes diabetes, ophthalmology, neurology, urology and cardiovascular. She has managed global and US blockbuster brands as well as smaller specialty products. Julie also has extensive experience in managing the complexities of product portfolios-an increasingly important asset in today's market. Her passion is partnering with clients to develop market, customer, and brand insights to fuel brand and/or portfolio growth.

About Euro RSCG Life MetaMax

Euro RSCG Life MetaMax is a global health agency that develops and drives innovative and integrated communications solutions to help build client business. The philosophy at MetaMax is that change is the only constant. In fact, they made industry history when they evolved to create an agency-within- an-agency devoted to launching a single brand on the global stage. Since then, ERL MetaMax has pioneered numerous customized business solutions for a growing and diverse client roster. The firm's client base ranges from large pharmaceutical companies to mid-size and emerging healthcare and medical concerns.

About Euro RSCG Life

Euro RSCG Life aligns the company's 44 health-focused offices in 22 countries. It creates a single network with almost 1,000 employees that offers clients comprehensive communications disciplines, including advertising, public relations, event promotion, medical education, interactive marketing and consulting services. The network's client roster includes GlaxoSmithKline, Novartis, Pfizer, Sanofi-Aventis, Schering-Plough and Wyeth. Euro RSCG Life is part of Euro RSCG Worldwide, a leading integrated marketing communications agency that has been recognized as 2006 "Global Agency of the Year" by Advertising Age. Euro RSCG Worldwide is the largest unit of Havas, the world's fourth largest communications group.

    Photograph available upon request

     Contact:
     Carrie Yamond
     EURO RSCG Life PR
     212-845-4259