Dwell Increases Rate Base to 325,000

July 16, 2007 | 3:32 pm

SAN FRANCISCO, July 16 /PRNewswire/ -- Michela O'Connor Abrams, President and Publisher of Dwell, has announced that Dwell will increase its guaranteed rate base from 300,000 to 325,000 effective with the October 2007 seventh- anniversary issue. This will be the ninth increase in circulation for Dwell in its seven-year history.

"Our original plan was to remain at 300,000 in 2007," says O'Connor Abrams. "But because of another year of strong performance in subscriptions and on the newsstand, we knew we were in a solid position to guarantee a rate base of 325,000 as of our seventh anniversary issue (Oct. 2007)."

In another rewarding year for Dwell, the San Francisco media company continues to develop its brand platforms, including the newly renovated site dwell.com, Dwell on Design conferences, and the continued growth of the Dwell Homes by Empyrean. Further information at http://www.dwell.com

    Other highlights for Dwell in 2006 over 2005 as reported by PIB include:

    -- 29.3% Ad page increase
    -- 9.4% Circulation increase
    -- 7.6% Subscriptions increase
    -- 13.3% Newsstand sales increase

Dwell has received a number of accolades in its seven-year history including the National Magazine Award for General Excellence in 2005, Adweek Hot List in 2006 and 2007, Cappell's Circulation Report Best Performers in 2006 and 2007, Chicago Tribune's Fifty Best Magazines in 2006, Advertising Age A-list in 2006 and Ms. O'Connor Abrams was named Min Sales Leader of the Year in 2005. Dwell has also been consistently honored by the Society of Publication Designers and the Photo District News.

For further information, contact Shelley Tatum Kieran: 650.838.9431, shelley@dwell.com