Winner: Tim Marklein
Executive VP, Measurement & Strategy, Weber Shandwick San Francisco
 |
When Tim Marklein noticed clients and agency colleagues drowning in data as they sought to measure communications programs, he decided to throw them a life raft: He created Weber Shandwick’s Measurement & Strategy practice. The practice has made measurement a core offering for Weber Shandwick clients, transforming rear view evaluation efforts into a more systematic weekly and monthly analytics routine that fuels informed communications decisions. By the end of 2009, Marklein and his team had doubled revenues, signed on major new clients, expanded staff by 50% and created four new services for measuring online and offline campaigns.
Marklein has also stepped up as a vocal advocate for measurement best practices—internally and externally—through speeches, articles, client engagements and industry associations. This includes early work on the industry’s first global PR measurement standards (now known as the “Barcelona Principles”). —JC
After work you’ll most likely find Tim: “Consuming several forms of media at once on multiple screens.”
HonorableMentions:
Steve Astle, VP, Corporate Communications, FICO
Steve Astle has guided FICO through unprecendented success, with FICO ranked first in market share by the IDC for analytics.
Don Bartholomew, VP, Digital Research, Fleishman-Hillard
Don Bartholomew has raised the prestige of the digital research arm of Fleishman-Hillard through his public relations and social media blog, and frequent speeches on PR accountability.