PR Creates Web Traffic,Survey Finds

PR is considered more important than advertising in setting up a successful dotcom launch. Sixty-five percent of e-businesses believe there is a strong relationship between
press coverage and site traffic, and 57% say PR is more important for dotcoms than for traditional businesses. These are among the findings of an international survey of 75
dotcoms in 10 countries conducted by Global Financial Communications Network, a network of 11 PR agencies worldwide.