Click here...

PR News' Digital PR Summit
October 6 in NYC
Register Today!

-	Current Issue
-	Subscribe
-	Renew
-	Subscriber Resource Center - New
-	PR News in the Classroom
-	Article Database
-	It's The PR!
-	About

RSS Feeds

PR News Blog

Latest News

Jobs

Social Networks

LinkedIn PR Group

PR Peeps

Twitter

Facebook

15-to-Watch
Entry Deadline:
September 3

PR People Awards
Entry Deadline:
September 10

CSR Awards
Entry Deadline:
November 12

Digital PR Awards
Finalists Announced!

Platinum PR Awards
Finalists Announced!

Top Places to Work
Winners Announced!

Nonprofit PR Awards
Event: November 3 Washington D.C.

PR News' Winners Circle
See our list of winners and honorable mentions from PR News' awards programs

Join the PR News Group on LinkedIn!


PR News Poll: JetBlue and the Evacuating Flight Attendant PR Pros: Employee Comms Efforts Lacking in Social Media Outreach Adjusting to Back-to-Basics Consumers See the winning response to PR News' one-question survey: How would you define a good relationship with the media? ... more research


Get The Skinny on public relations delivered FREE right to your inbox.

PR Whitepapers - New!

2010 State of the Media
By Vocus

Download

... more Whitepapers

Click here...

Web Analytics: Tying Earned Media Metrics to Business Outcomes

February 22, 2010

Lately there has been much talk of the need for PR executives to focus on business “outcomes” rather than on business “outputs.” The ability to demonstrate how PR drives ROI or sales is indeed measurement’s holy grail....

You must be logged in to see this page. If you would like to subscribe to PR News, click here.

Not a subscriber? Subscribe Now Learn More

COMMENTS

Post a Comment


Vice President, Social Marketing - Ketchum, Inc. Director of Marketing & Public Relations - Phoenix Art Museum Representative, Public Relations - Universal Orlando Find a Job \| Post a Job Free PR Job Alert Post Your Resume Join the PR News Group on LinkedIn! Search Jobs Keywords:

Crisis Communications Webinar Sept. 28:
Effective Messaging and Reputation Management During a Crisis
Register Now

Platinum PR Awards
October 5
Register Now

Top Places to Work Awards
October 5
Register Now

Digital PR Summit
October 6, New York City
Register Now

Digital PR Awards
October 6
Register Now

How-To Conference
Dec. 1, Washington, DC
Register Now

Join the PR News Group on LinkedIn!


Employee Communications Guidebook Media Training Nonprofit Communications CSR & Green PR Digital PR PR Measurement Crisis Management Employee Communications Top 100 Case Studies Going Green view all books


Sep 02 - Armoured Vehicles Eastern Europe Sep 09 - Online Video for Nonprofits and Government Organizations Sep 10 - PR People - Call for Entires Sep 13 - Communicating to the Public and Employees in the age of Social Media Calendar