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Quick Study: E-Mail Marketers Miss ROI; Boomers Outdo Gen Y-ers; Marketers Lag Online; Social Media Spending Jumps

â–¶ E-mail Marketers Missing Measurement Opportunities: According to the ERoi study of the trends and use of e-mail analytics, marketers \"are taking an extremely careless approach to e-mail marketing\" based on the finding that 18% of those surveyed do not track e-mail campaign results. Among the...

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April 6, 2009

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PR News Social Media Summit & Taste of Tech

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