Quick Study: Brand Piracy; Mergers and Acquisitions Bounce Back; Public Relations Transcends Global Financial Crisis
â–¶ Rough Waters Breed Brand Piracy: A worldwide survey of more than 300 marketing professionals indicates that the decline of the economy and rise of digital have combined to fuel an alarming increase in brand counterfeiting, trademark violations and fraud. The report, sponsored by the CMO Council, examines... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
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May 25, 2009
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