Click here...

- Current Issue - Archives - Subscribe - Renew - PR News in the Classroom - About
RSS FEEDS PR News Blog Digital PR Blog Latest News Jobs


Entry Deadline: May 15, 2009 Entry Deadline: June 26, 2009 Finalists Announced!

Quick Media Relations Survey (Bonuses for Responding)

Gen Y Lives for Tech

Branded Content Sites Score Big

... more research


Get The Skinny on public relations delivered FREE right to your inbox.

PR Whitepapers - New!

A comprehensive report on media monitoring and search engines
By Burrelles Luce
Download

... more Whitepapers

Click here...

Fight Fire With Fire: Using Corporate Blogs to Upend Crises Online

November 17, 2008

Reputational crises that begin in the blogosphere are very common; reputational crises that end in the blogosphere, on the other hand, are less so. Dell is perhaps the most well-known example of an organization whose inattention to blog commentary landed it in its own version of hell. Two years ago...

You must be logged in to see this page. If you would like to subscribe to PR News, click here.

Not a subscriber? Subscribe Now Learn More


Communications Consultant, Wyeth Director/Vice President, Digital Strategies, Waggener Edstrom Worldwide Public Relations Specialist, American Academy Of Dermatology Find a Job \| Post a Job Free PR Job Alert Post Your Resume Search Jobs Keywords:

PR News Webinar:
Smart Tactics for Communicating with Employees
Jan. 22, 2009 | More Info.

Media Relations Forum
Washington, DC
March 10, 2009 | More Info.


Going Green: Outstanding Green Business Practices 2009 Executive Recruiter Guide view all books


Jan 26 - Mplanet 2009 Feb 11 - Speechwriters Conference Feb 26 - PR News' CSR Awards Luncheon Mar 09 - Pre-Conference Workshop at the Media Relations Forum Calendar