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May 16, 2008

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August 15, 2008

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Tip Sheet: Data-Driven PR Spawns WOM Measurement

May 5, 2008

By Curtis Hougland We are witnessing the arrival of data-driven PR. Finally, PR is measurable. The lack of effective measurement throughout PR's history stems in part from its principal benefit--awareness. If you want to foster brand awareness this side of $100 million, PR is a great solution. However...

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