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Entry Deadline: September 19, 2008 Entry Deadline: November 14, 2008 Finalists Announced Advertise in All-Star Issue Finalists Announced Advertise in Plat PR Issue Winners Announced

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Catching The WOM Bug: Going Viral Via Consumer Evangelism

April 7, 2008

"Happy customers are the best advertisements." So says Andy Sernovitz, CEO of GasPedal, and it is this principle that defines the explosive success of word of mouth (WOM)--that is, the concept of passing on information verbally, especially via recommendations of a brand, product or service. This form of...

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SVP of Sales and Marketing, Horizon Bay Senior Communities Director, Public Relations, Legacy Health System Media and Communications Specialist, San Diego Metropolitan Transit System Find a Job \| Post a Job

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Sep 11 - T3 PR Conference 2008: Theory, Tactics & Technology for High-Tech Public Relations Sep 15 - 4th Annual Warranty Management Summit Sep 17 - PR News Webinar: How to Present Your Company and Build Stronger Relationships with the Media and Citizen Journalists Sep 19 - PR News' Non-Profit PR Awards - Call for Entries Calendar