Case Study: A Product Launch With a Fruity Twist Helps Smokers Kick Their Bad Habit to the Curb
February 25, 2008
Company: GlaxoSmithKline Consumer Healthcare Agency: CKPR Timeframe: 2006-2007 To kick off the national rollout of Nicorette Fruit Chill, developer GlaxoSmithKline Consumer Healthcare (GSK) enlisted Chicago-based public relations agency CKPR to create a campaign that would encourage smokers to kick the... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
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