CommCore Consulting principle Jerry Doyle explains the four missteps made by Costa Cruises during its Jan. 16 press conference. more

According to Andrew Hindes of The In-House Writer, the social media age hasn't changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you're doing to make the journalist's job easier. more

In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy. more

PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders' Cup. more

A veteran spokesperson offers three tips on how to improve the media training experience and the quality of your interview outcomes. more

• 7 Ways to Separate Yourself From the Pack When Pitching the Media
• 5 Tips for a Successful Social Media Crisis Response
• PR Lessons to Be Learned From the Costa Concordia Tragedy
• Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself
• Preparing for a Global PR Battle: Understand Cultures, Influencers
• Community Papers Preferred Source of Local News
• How PR Can Feed the Data Journalism Pipeline
• Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort
• Social Sites' Role In Reaching Key Influencers Grows
• Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy Platform