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Media Relations
Flirting With Disaster: How To Take a Public Relations Crisis by the Horns

Whether YouTube, mad consumers or negative tweets, you never can tell where or how a crisis will erupt. Here are some key tactics to help you get through a PR crisis. more

Quick Poll:
As digital and social media become more integrated within PR, how much concentration do you put on traditional print and broadcast outlets?

I target mainstream media more than ever
Slightly more than before
About the same as I always have
Slightly less than before
I rarely target mainstream media

 
Ask the Expert

Q: I believe it's important to mesh traditional techniques with social media tactics, but my traditional ideas are getting squashed in our strategy meetings. Any advice?

A: Research of primary sources conducted by BurrellesLuce suggests that it makes sense for PR efforts to continue targeting the mainstream media... more
More From the Experts

Got a media relations measurement question? Ask our friends at BurrellesLuce, who are on call now to help you out. Email gjonas@accessintel.com with your questions.
 
PR News Media Relations Case Studies

Company: Goodyear N.A. Agency: Coyne PR
Over the last decade, Goodyear has transformed itself from a manufacturing-driven company into a fast-moving consumer products organization...more   [archives]



Webinar: How to Effectively Communicate Your CSR & Green Initiatives - Feb. 18

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Navigating the New Media World: How to Reach Your Key Influencers

How PR professionals cope with this media transformation affects brands and ultimately the bottom line. Even the definition of media has changed: No longer does it refer to journalists from established media companies—some which have ceased to exist, while others are down to bare-bones resources. more

Big Shift in PR Pros' Perceptions and Use of Releases

While the press release is still considered a key vehicle for delivering news to the media, PR professionals are using them for much more in the digital age, according to a new study that examines PR professionals' perceptions of press releases, and their motivations to using them as part of their communications platform. more

Release Me: The New Rules of News Releases

Best practices for writing and targeting that time-hallowed news offering—the press release more

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