PR News Online
PR News' PR Measurement Conference
March 23, 2010, Washington, DC
Register NOW!
PR News Online
PRNews
Home Contact Us RSS
 
Channels
Digital PR
Measurement
Corporate Responsibility
Media Relations
College Guide
PR News Awards

Platinum PR Awards
Entry Deadline:
May 7, 2010



Finalists Announced


Join the PR News Group on LinkedIn!

Research & Surveys

Study: Big Shift in PR Pros’ Perceptions: A PRNews/PRWeb Survey

Biz Goals & PR Contributions: A PR News/BurrellesLuce Survey


Measuring the Competition: PR News/Cision's Media Measurement Survey

Email Marketing's Untapped Potential 


... more research

E-letter
Whitepapers
Whitepaper
PR Whitepapers - New!

 

How the Press Uses and Values Public Relations and Other Media Resources
By Cision

Download

... more Whitepapers


Subscribe to PR News and receive a FREE It's the PR! Mug

Media Relations
Flirting With Disaster: How To Take a Public Relations Crisis by the Horns

Whether YouTube, mad consumers or negative tweets, you never can tell where or how a crisis will erupt. Here are some key tactics to help you get through a PR crisis. more

Quick Poll:
As digital and social media become more integrated within PR, how much concentration do you put on traditional print and broadcast outlets?

I target mainstream media more than ever
Slightly more than before
About the same as I always have
Slightly less than before
I rarely target mainstream media

 
Ask the Expert

Q: I believe it's important to mesh traditional techniques with social media tactics, but my traditional ideas are getting squashed in our strategy meetings. Any advice?

A:
Research of primary sources conducted by BurrellesLuce suggests that it makes sense for PR efforts to continue targeting the mainstream media... more
More From the Experts

Got a media relations measurement question? Ask our friends at BurrellesLuce, who are on call now to help you out. Email gjonas@accessintel.com with your questions.
 
PR News Media Relations Case Studies

Company: Goodyear N.A. Agency: Coyne PR
Over the last decade, Goodyear has transformed itself from a manufacturing-driven company into a fast-moving consumer products organization...more   [archives]



Webinar: How to Effectively Communicate Your CSR & Green Initiatives - Feb. 18

PR News' Media Training Guidebook: Order Now

 
Navigating the New Media World: How to Reach Your Key Influencers

How PR professionals cope with this media transformation affects brands and ultimately the bottom line. Even the definition of media has changed: No longer does it refer to journalists from established media companies—some which have ceased to exist, while others are down to bare-bones resources. more

Big Shift in PR Pros' Perceptions and Use of Releases

While the press release is still considered a key vehicle for delivering news to the media, PR professionals are using them for much more in the digital age, according to a new study that examines PR professionals' perceptions of press releases, and their motivations to using them as part of their communications platform. more

Release Me: The New Rules of News Releases

Best practices for writing and targeting that time-hallowed news offering—the press release more

More Stories
 

 

PR Jobs
Director of Communications, Cable & Telecommunications Association for Marketing

Director, Corporate Communications, Wyndham Worldwide Corporation

Account Supervisor, GolinHarris

Find a Job | Post a Job
Free PR Job Alert
Post Your Resume

Join the PR News Group on LinkedIn!

Search Jobs

 

Upcoming Webinar

PR Measurement Conf.: March 23, Washington, DC 
Register Now

PR News Webinar:
How to Effectively Communicate Your CSR and Green Initiatives
Feb. 18 | Register Now

CSR Awards Luncheon -    Feb. 24, Washington, DC  Register Now

PR News Webinar:
How to Adapt Twitter for Your Own Communications Needs - March 16 | Register Now

PR News Workshop: SEO Workshop for Communicators
April 16, 2010 | Register Now


Join the PR News Group on LinkedIn!

PR News Press

CSR & Green PR


Order Now



Digital PR

Digital PR Guidebook Vol. 3

Order Now


PR Measurement

Guide to Best Practices in PR Measurement

Order Now


Crisis Management

Crisis Management Guidebook

Order Now


Employee Communications

Employee Communications Guidebook

Order Now


Top 100 Case Studies 

Top 100 Case Studies in PR

Order Now


Going Green

going green

Order Now

 

Calendar