As we all know, things are changing drastically in the PR field. The traditional communications techniques are now being overshadowed by all things social. more

Whether its YouTube, mad consumers or negative tweets, you never can tell where or how a crisis will erupt. Here are some key tactics to help you get through a PR crisis. more

We’ve seen both a retraction in traditional media and an explosion in other media. While newspapers and magazines are folding and electronic media editorial staffs are shrinking, blogs YouTube, e-zines and Web sites offer countless opportunities to reach a wide audience, but greater risks of unwanted exposure. more

Coyne PR helps the tire manufacturer reach young enthusiasts by putting automotive bloggers on par with traditional media contacts. The product: Goodyear’s Eagle GT high-performance tire. The demographic: males ranging from 16-40 who prefer to be known as trendsetters when it comes to customizing their cars. more

• Case Study: Animal Passion and a ‘Desperate’ Strategy Drives Pet Adoption Campaign
• Don’t Discount Traditional PR Outreach Just Yet
• Prevent Lawyerly Leaks and Stay On Message
• Case Study: PR Propels California Menu Labeling Bill Into Law
• Public Relations as the Driver of Unification in an Organization
• Hospital Brings Healthcare Field Alive for High Schoolers In a Brand-Lifting Community Relations Campaign
• So Your Organization Has Been Sued: What Now?
• Navigating the New Media World: How to Reach Your Key Influencers
• Navigating the New Media World: How to Reach Key Influencers
• Big Shift in PR Pros' Perceptions and Use of Releases