Did APCO Worldwide give HP the right advice in the forced resignation of its chief, Mark Hurd? Members of PR News' Advisory Board weigh in on the crisis. more

Flight attendant Steven Slater's angry, dramatic exit from a JetBlue aircraft has resonated with critics of airlines, airline employees and pretty much all working people. In this PR News poll we see how it resonates with PR practitioners. more

PR News tracks the media relations efforts that moved the Tim Tebow/Jockey International sponsorship deal story from beginning to end. more

The single most common mistake that PR practioners make in media relations efforts is failing to research the audience of the media outlet they are trying to pitch. more

• Case Study: Fitness Mag Integrates Editorial Messages With Live Events, Boosting Brand Awareness and Sponsorships
• Case Study: When in Gnome: Integrated Campaign Follows Travelocity Figurehead on a Cross-Country Adventure
• Case Study: PR in Iraq: Army Corps of Engineers Builds Schools, Goodwill—and Gets ‘Scooped’ by the Enemy
• Case Study: PR Drives Top-Tier Media Coverage and High Public Awareness of Ford’s Theatre Renovation
• PR Time Machine: How Would You Media Train Don Draper?
• Case Study: FEMA’s Flood Insurance Program Awareness Campaign Keeps Agents Connected and Customers Covered
• Low CEO Visibility: Is PR at Fault?
• Case Study: PR Outreach Helps Drive Utility Company’s Ambitious Energy Reduction Campaign—With Electrifying Results
• Pause Before You Publish: Lessons From Dan Gilbert's 'LeBron Letter'
• Message Control: Changing the PR-Journalist Dynamic