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 Top Story
The “Pluto Axiom” – Mitigating Confusion Caused by Unofficial Spokespersons
Andy Warhol’s 1968 statement that everyone would be famous for 15 minutes unfortunately holds true during emergencies, which makes it a challenge when the media approaches unofficial spokespersons looking for comments. more Just-Published Media Relations Research: Five Simples Rules for Handling the Press When in Crisis Mode
Imagine this scenario: It's 5:00 pm and you just got word that your company's CEO is embroiled in a major scandal. Details are either sketchy or, worse yet, sordid. more Mitigating Confusion Caused by Unofficial Spokespersons
Confusion in the Bureaucratic Pipeline But not all members of an organization are in a position to have enough information to appropriately comment. more Working With Congress: A View From the Hill
How to Measure Social Media Relations: The More Things Change, the More They Remain the Same
Most PR people envision the blogosphere as yet another new medium to address, a new way to scream more loudly at their stakeholders. In fact, PR people need to completely rethink their entire approach from pitching to engaging in "Naked Conversations. more More Stories
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