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Developing Junior Staff Into Media Relations Experts
When properly trained, it's OK to let junior PR staff to pitch stories and follow up with editors on press releases, and be more involved with clients. After all, how else are they going to learn? more
Media Relations Form - June 17, DC As Smartphones Take Off, So Should Your Mobile PR Plans
A recent study by PR agency Ruder Finn finds that Americans now spend an average of 2.7 hours per day on the mobile Internet. Now is the time to begin formulating a mobile PR strategy and to start on the path toward integration. more How To Create, Package and Pitch Trend Stories
When looking to secure press for your client or your organization, the aim is typically the big feature, but sometimes when the news might not be as strong as you’d like, the more effective angle to pursue could be that of a trend story. more
Breaking Through the National Media Clutter
Courtesy of John Gogarty, senior vice president of Coyne PR, here are some questions that every PR team needs to address and answer if they’re having problems securing national media coverage. more
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Copyright Compliance: What Every Media Relations Professional Should Know
Connecting with Customers Through CSR Marketing: Best Practices & Case Studies Free Online News Services: Benefits and Limitations The “New” Face of Traditional Media—Four Tactics to Enhance Outreach Just-Published Media Relations Research: Subscribe to PR News and Receive a FREE "It's the PR!" travel mug.
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