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PR News Poll: JetBlue and the Evacuating Flight Attendant

PR Pros: Employee Comms Efforts Lacking in Social Media Outreach


Adjusting to Back-to-Basics Consumers

See the winning response to PR News' one-question survey: How would you define a good relationship with the media?

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Media Relations
Media Beat: Journos Paint Rosier Business Picture

An exclusive PR News chart shows that the tone of media coverage of corporate attributes has been more positive of late, with the exception of CSR. more

Quick Poll:
How would you describe the level of effectiveness of your social media optimized press releases?

Great visability—very effective
Average visability—effective enough
Below average visability—we're missing something
Very little visability—need to attend a boot camp, quick!

 
Ask the Expert

Q. One of our junior staffers tried to pitch a story to a reporter using Twitter as a media outreach tool and caused an unfortunate backlash from the reporter and her followers.  Can you offer any advice?
 
A. It is imperative to develop relationships with the media before you need something from them... more
More From the Experts

Got a media relations measurement question? Ask our friends at BurrellesLuce, who are on call now to help you out. Email gjonas@accessintel.com with your questions.
 
Media Relations Case Studies

Organization: American Media Inc.
Timeframe: Jan. 2009-Present

American Media Inc.-owned Shape magazine launched a fitness-focused media outreach campaign to promote its brand-boosting Bikini Body Tour.  more  
    [more media relations case studies]



Digital PR Summit
October 6, New York City
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Crisis Communications: Effective Messaging and Reputation Management During a Crisis
- September 28

 
PR News Advisory Board: Did HP and APCO Make the Right Move?

Did APCO Worldwide give HP the right advice in the forced resignation of its chief, Mark Hurd? Members of PR News' Advisory Board weigh in on the crisis. more

PR News Poll: JetBlue and the Evacuating Flight Attendant

Flight attendant Steven Slater's angry, dramatic exit from a JetBlue aircraft has resonated with critics of airlines, airline employees and pretty much all working people. In this PR News poll we see how it resonates with PR practitioners. more

Hurry-Up Offense Propels Rollout of Jockey/Tebow Sponsorship Deal

PR News tracks the media relations efforts that moved the Tim Tebow/Jockey International sponsorship deal story from beginning to end. more

Traditional Media Relations Tactics Still Apply on the Social Web

The single most common mistake that PR practioners make in media relations efforts is failing to research the audience of the media outlet they are trying to pitch. more

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