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Torching the Media Competition
Coordinating communications around the sponsorship of the Olympic Games is an immense challenge in and of itself. Imagine, then, what Lenovo and its agency partner Ketchum faced when the preliminary stage of their Beijing Olympics sponsorship—the torch relay—was tainted by social and political unrest surrounding China’s relationship with neighboring Tibet. more
Order Your Copy Today! PR Prescription for Healthy Media Relations
Are you frustrated in your dealings with media? Are you becoming ill because you cannot achieve positive media coverage or a single media placement? more B2B Journalists Feel Digital Media Makes Their Jobs Easier
A recent study by Arketi Group finds that 68% of journalists feel that social media has generally had a positive effect on reporting within the B2B sector. Of the 61 professional journalists across several B2B categories that were polled, practically all of them (97%) say that the Internet has made their job easier, with 88% spending more than 20 hours a week online. more Anatomy of an Online News Release
The following outline offers a good template on how to construct an online news release. more More Stories
Copyright Compliance: What Every Media Relations Professional Should Know
Connecting with Customers Through CSR Marketing: Best Practices & Case Studies Free Online News Services: Benefits and Limitations The “New” Face of Traditional Media—Four Tactics to Enhance Outreach Just-Published Media Relations Research:
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