Winner: Pacific Gas & Electric Company
In the past year, Pacific Gas and Electric Company (PG&E) has launched a number of environmental campaigns that have engaged customers and employees on key issues, such
as increasing the use of renewable energy, reducing the company's carbon footprint and energy usage, and protecting the environment. As a result of these efforts, 1,000
megawatts of renewable energy have been added to PG&E's power mix. PG&E also generated more than $18 million dollars in charitable contributing--the largest ever in the
company's history.
"By delivering effective messages, including how consumers can take action on climate change, our campaigns resonated with intended target audiences and helped maximize
participation in our CSR programs," says PG&E's Brian Swanson. "We have found that the most successful campaigns have the support and participation of a broad cross-section
of stakeholders."
Mission Accomplished
Highlights of PG&E's environmental achievements spanning 2006 and 2007 include:
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Launching ClimateSmart, a voluntary customer climate protection program that has more than 13,000 customers. Participants include eBay;
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Having PG&E CEO Peter Darbee participate in the Senate's Environmental and Public Works Committee hearing on climate change in February and July 2007;
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Signing contracts for about 1,000 megawatts of renewable energy; and,
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Launching a $1.2 million partnership with Habitat for Humanity International to install solar systems on all Habitat-built homes in 2007 in northern and central
California.