Kelly Colbert
Director, Strategic Advertising
WellPoint

@kellycolbertnib

Kelly is a senior advertising and marketing executive and her current role at WellPoint includes responsibilities ranging from developing brand advertising campaigns and social media strategy to managing strategic partnerships and developing branded content all focused on eliciting consumer engagement in offline, social, mobile and digital channels. Her cross-media expertise and passion for integrated marketing has been applied to a variety of industries including technology, consumer packaged goods, news/media, Internet start-up and health care. Kelly has worked for large corporations such as Reuters and Young & Rubicam and small Silicon Valley start-ups including AdForce and Word of Net.