It seems like we’re killing ourselves these days trying to keep up with dozens of social media platforms, tweeting, posting, sharing and “liking” until our fingertips are raw. You’d have to be crazy to spending all of this time, money and effort on these efforts if you don’t have any clue as to whether your social media efforts were delivering enough revenue to justify the efforts.
Any brand or agency that isn’t on top of the latest tools, trends and strategies is doing itself a huge injustice. Fortunately, PR News has gathered a team of experts that can get you up to speed in just one day at our upcoming Social Media Measurement Conference on October 2 in New York City.
You’ll learn:
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How to align social media activity with your organization's business objectives
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How to boost Your Facebook and Twitter engagements with meaningful metrics
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How to prove PR's Value With metrics that matter to your organization
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How to master Google Analytics
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How to measure the power and influence of your video content
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How to tie Social Media to Sales and Business Outcomes
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How to determine which metrics and measurement terms will resonate best within your organization
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How to create a measurement dashboard that successfully integrates traditional with social media metrics
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How to measuring and track the influence of blogs, Twitter, Facebook and LinkedIn on buying decisions
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How to measure your brand reputation before, during and after a crisis
Some of the most influential and knowledgeable people in the field will be speaking at the event, including Katie Paine, the CEO and founder of KDPaine & Partners LLC and author of Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships, and keynote speaker Mark Schaefer, author of Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing.
Follow Jon Gelberg: @Jon_Gelberg