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Short and Sweet: Writing & Optimizing Web Content = An Exercise in Discretion

Writing content for dissemination via Web channels has little to do with prose, try as the long-form writers among us might to prove otherwise. Verbosity holds little appeal for audiences who consume information online. For communications executives, this means shunning the proverbial epic poem in favor of...

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December 22, 2008


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Short and Sweet: Writing & Optimizing Web Content = An Exercise in Discretion

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