Narrowcasting Your Audience and Understanding the 'Real' Stakeholders in the Modern Business World
By Mike Smith
John Volkmann, corporate vice president of brand and communication at AMD (once called Advanced Micro Devices), knows he has contrarians as customers. He was keynote speaker recently at The Conference Board's Corporate Image and Branding Conference in New York. Volkmann said, \"We try to get... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
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February 4, 2009
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