Click here...

Measurement Conference
April 18 in Washington, DC
Register

-	Current Issue
-	Subscribe
-	Renew
-	Subscriber Resource Center - New
	PR Resources HQ
-	PR News in the Classroom
-	Article Database
-	It's the PR
-	Twitter Directory
-	About

Social Networks

Follow @prnews

PR News Blog

Latest News

Jobs

Call for Entries!

Platinum PR Awards
Entry Deadline:
May 11

Digital PR Awards
Entry Deadline:
July 13

Top Places to Work in PR Awards
Entry Deadline:
August 3

15-to-Watch Awards
Entry Deadline:
August 17

Nonprofit PR Awards
Finalists Announced!

CSR Awards
Finalists Announced!

PR News' Winners Circle
See our list of winners and honorable mentions from PR News' Awards Programs


Take the Survey : A Day in the Life of a PR Practitioner PR News Releases Salary Survey Custom Content Usage Soars C-Level Execs Recognize Public Relations' Importance Companies Overlooking Online Customer Feedback ... more research


Get The Skinny on public relations delivered FREE right to your inbox.

Feb 15 - SEO Workshop

Feb 16 - Digital PR Summit

Feb 23 - Social Media in Wealth Management Leadership Forum

Feb 23 - PR News Media Relations Webinar - How to Leverage Social Media to Build Relationships With Journalists

Calendar

Click here...

Measuring the Real Value of Internet Media

By Mike Smith

Seems the paid media folks are having as much of a challenge getting their arms around measuring value in the social media and interactive environment as earned media people. Nielsen is calling for standards and quantitative metrics around Internet measurement. IAB and others on a keynote panel at the...

You must be logged in to see this page. If you would like to subscribe to PR News, click here.

Not a subscriber? Subscribe Now Learn More

March 5, 2009


NEW JOBS VP of Communication Los Angeles, CA American Film Institute Vice President of Marketing New York, NY Bluefly Manager of Public Relations Akron, OH Sterling Jewelers Manager, Digital Marketing San Francisco, CA Levi Strauss & Co. Find a Job View All Jobs \| Post a Job Free PR Job Alert Post Your Resume


PR News 2012 Webinar Series Offer Register SEO Workshop Feb. 15 in San Francisco Sold-Out Digital PR Summit Feb. 16 in San Francisco Register Media Relations Webinar Feb. 23 Register Nonprofit Awards Luncheon March 15 in Washington, DC Register CSR Awards Luncheon April 17 in Washington, DC Register Measurement Conference April 18 in Washington, DC Register


Employee Communications Salary Survey: PR Compensation & Benefits Report Digital PR Guidebook, Vol. 4 Crisis Management Guidebook, Vol. 5 Media Training Guidebook, Vol. 4 Guide to Best Practices in PR Measurement , Vol. 5 Top 100 Case Studies in PR Guidebook, Vol. 5 Corporate Social Responsibility & Green PR view all books

Measuring the Real Value of Internet Media

NEW JOBS