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Measure or Die: Why Communications Executives Need to Become Fluent in Web Analytics

By Shabbir Imber Safdar and Jason Alcorn

As the economy continues to encourage people to cut all expenses that don't directly benefit sales, PR people are increasingly under attack. PR and public affairs executives will be the first to see their staffs, budgets, and retainers cut if they can't prove their worth. Traditionally, it was...

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March 18, 2009


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Measure or Die: Why Communications Executives Need to Become Fluent in Web Analytics

NEW JOBS