Digital PR & Social Media Guidebook
Packed with exclusive checklists, data and comprehensive case studies, this guidebook will prove invaluable for years to come at your organization. You'll find aha moments and practical reminders throughout the book to help you seize the opportunities presented by social media and capture the attention, emotions and allegiances of countless stakeholders.
This edition of PR News’ Digital PR & Social Media Guidebook has one essential purpose: helping you maximize your communications effectiveness in the digital world. The articles in the pages that follow focus on every facet of digital PR and social media.
- Overview: Focus on Research and State of the Industry
- Social Media In the Mainstream
- Emerging Social Media Platforms
- Legal Concerns and Social Media Policies
- Digital PR Measurement
- Content Marketing, Brand Management
- Media and Influencer Relations
- Internal Communications
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