PR News’ Digital PR & Agency Elite Awards Luncheon

Join us on October 10 at the Grand Hyatt in New York City when we showcase these organizations that took risks, made tremendous strides and understand the power of digital communications in public relations. PR News' Digital PR Awards luncheon will celebrate all of the finalists listed here, which set benchmarks of excellence in digital PR efforts. This event will also honor PR News' PR Agency Elite Awards winners and honorable mentions.

The luncheon will also include a keynote panel of industry brand and agency leaders, who will discuss the opportunities and challenges communicators face in developing digital campaigns.

View Finalists | Register Today | View the Press Release

Luncheon Keynote Panel:

 

PR News' Social Media Conference will take place the day before the Digital PR Awards Luncheon also at the Grand Hyatt in New York City, and there will be an SEO Workshop the morning of the luncheon. Make the most out of your time in New York City and join us for all three events!


Sponsored By
BusinessWire

Location:
Grand Hyatt New York
109 East 42nd Street at Grand Central Terminal,
New York, New York, USA 10017

 

Per Person Rate

Early Bird Rate:

Regular Rate:

Awards Luncheon Only

N/A

$475

Awards Luncheon & SEO Workshop

N/A

$975

Awards Luncheon & Social Media Conference

$1,395

$1,495

Luncheon, Conference & Workshop

$1,920

$2,020

 

Group Rate

Early Bird Rate:

Regular Rate:

Awards Luncheon (Table of Seven)

N/A

$3,325

Awards Luncheon (Table of Ten)

N/A

$4,750

Awards Luncheon & SEO Workshop

N/A

$975

Awards Luncheon & Social Media Conference

$1,345

$1,445

Luncheon, Conference & Workshop

$1,870

$1,970

Register today

Don't forget to reserve your congratulatory ad in the Digital PR Awards Event Program Guide! For more information, please contact Rachel Scharmann at rscharmann@accessintel.com; 301-354-1713.

PR News Digital PR Awards Finalist 2014

 

Digital Communicator of the Year

 

  • Andrew Bowins, MasterCard
  • Mitzi Emrich, MWW
  • Sam Ford, Peppercomm
  • Ian Cohen, Weber Shandwick

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Digital PR Team of the Year

 

  • Cisco Systems
  • Human Rights Campaign
  • United Nations Foundation

Back to Top

 

PR Firm of the Year | Digital

 

  • Dixon Schwabl - Digital Division Grows at Dixon Schwabl
  • MWW - Making MWW Matter More
  • Waggener Edstrom Communications

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Blog

 

  • General Electric - The Txchnologist
  • Human Rights Campaign - HRC Blog
  • MasterCard - MasterCard's Cashless Pioneers Blog: Every Transaction has a Story
  • Samsung Electronics - Samsung Electronics Official Korean Blog
  • SHIFT Communications - Content is King: How SHIFT Communications Rebuilt Its Agency Blog
  • Time Warner Cable - Time Warner Cable Untangled Blog
  • USANA Health Sciences - What's Up, USANA?

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Blogger

  • Chris Brogan, Media Group
  • Kenneth D. Makovsky, My Three Cents
  • Peter Shankman
  • Brian Solis

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    Cause Marketing/CSR

     

    • APCO Worldwide - IKEA Brighter Lives for Refugees: the One Night Without Lights Social Media Challenge
    • APTA + DDC Advocacy - Voices for Public Transit Campaign
    • Kruger Products USA, Inc. - White Cloud Children's Miracle Network Hospital's Campaign
    • Marina Maher Communications - No Woman Should Die Giving Life: Merck for Mothers Builds and Engages a Facebook Community to Get Informed About Maternal Mortality
    • Powell Tate on behalf of National Women's Law Center - This Is Personal
    • SheKnows - #BossyIs by SheKnows Empowers Girls to Lead
    • Toyota & 360i - Meals Per Hour

    Back to Top

     

    Contest/Game

     

    • Allstate Insurance Company - Allstate Talks Tech with Infomercials
    • Carrington College - #CarringtonCares Challenge
    • Cramer-Krasselt - Rain-X Driving Xpert
    • Current Lifestyle Marketing - Liquid-Plumr Clog Culprits
    • Esurance - #EsuranceSave30
    • Hilton Worldwide - DoubleTree by Hilton - Where in the World is the DoubleTree Cookie Contest
    • KC Projects, LLC - Take your Philanthropy to the Moon: Full Moon Bar-B-Que Sorority Challenge
    • SPN Communications - Lee Jeans Marathon
    • Symantec Corp. - Boldly Go Contest

    Back to Top

     

    Digital Marketing Campaign ($100k - 200k)

     

    • AICPA - #CPAPOWERED Social Media Campaign
    • Kronos Incorporated - Workforce HOME
    • Newlink Group - Optimizing Digital Media to Build Understanding and Support for SICA and Central American Integration

    Back to Top

     

    Digital Marketing Campaign ($100k and under)

     

    • Colangelo & Partners Public Relations - National Verdejo Day
    • Defense Health Agency Communications Division - Quit Tobacco: Make Everyone Proud
    • Marina Maher Communications - Secret and Diana Nyad Blow Social Engagement out of the Water
    • rbb Public Relations - Scholarship Advisor App: From Unknown to Top 5
    • Solomon McCown & Company - EnCorps Teachers Program Digital Marketing Campaign

    Back to Top

     

    Digital Marketing Campaign ($200k - 500k)

     

    • APTA + DDC Advocacy - Voices for Public Transit Campaign
    • Coty Inc. -The Daisy Marc Jacobs Tweet Shop
    • GolinHarris - Who's Got The #MightyWings
    • R&R Partners - Vegas Enablers
    • Weber Shandwick St. Louis, New York and Chicago - Smoke is the Bandit with Mobil 1

    Back to Top

    Digital Marketing Campaign ($500k +)

     

    • The Clorox Company - "The Ick Awards"
    • FCB Health - HEY MS, Take This!
    • FleishmanHillard - Chevrolet & The American Cancer Society Purple Roads Initiative
    • Racepoint Global - Glidden Paint 2013 Engagement Media Campaign

    Back to Top

     

    Digital PR Campaign – General Excellence

     

      • Coty Inc. -The Daisy Marc Jacobs Tweet Shop
      • Cramer-Krasselt - BISSELL One Step Closer
      • Cramer-Krasselt - Sea-Doo's Spark Some Fun featuring deadmau5
      • MWW/New Jersey Economic Development Authority - Stronger than the Storm: Social and digital help in shifting perception on NJ after Superstorm Sandy
      • rbb Public Relations - Scholarship Advisor App: From Unknown to Top 5
      • Seminole Hard Rock Hotel & Casino Tampa - SHRTampa Celebrates A Rockin' 10 Years
      • Taylor Strategy - Taco Bell Shakes up the Breakfast Routine
      • Waggener Edstrom Communications - Life in the Digital Crosshairs: Microsoft's Cybersecurity Story
      • Weber Shandwick - Smoke is the Bandit with Mobil 1
      • Weber Shandwick with Pedigree Brand - The PEDIGREE Feeding Project

    Back to Top

     

    Email Newsletters

     

        • Columbia University School of Nursing - @ColumbiaNursing e-Newsletter
        • Coyne Public Relations - Launching the Inaugural Humana Communities Benefit eNewsletter
        • Otter Products - OtterBox Public Relations Email Newsletter 2014

    Back to Top

     

    Employee Communications Online

     

        • Baxter, supported by Ruder Finn Inc. - Hemophilia Home: Bringing Together Baxter's Global Hemophilia Franchise
        • Kindred - IKEA Foundation: The iWitness Programme
        • RF|Binder on behalf of CVS Health - CVS Health Celebrates the Spirit of Volunteerism on #GivingTuesday

    Back to Top

     

    Facebook Communications

     

        • 451 Marketing - America's Best "Liked" Candle
        • Alpaytac - Facebook Communications: Turkish Airlines
        • Brand Definition - JBL Professional - Life Is A Stage
        • FSC Interactive - Indulge: Riverwalk Grand Opening
        • KC Projects, LLC - Take your Philanthropy to the Moon: Full Moon Bar-B-Que Sorority Challenge
        • MD Anderson Cancer Center - MD Anderson Cancer Center Facebook page
        • Pfizer and GCI Health - Establishing a Voice for Fibromyalgia Patients on Facebook
        • TCIP Turkish Catastrophe Insurance Pool - TCIP - Compulsory Earthquake Insurance
        • Weber Shandwick - RNspire Cardinal Health's Nurse Appreciation Program

    Back to Top

     

    Influencer Communications

     

        • Biosector 2 and Novartis Oncology - Count Us, Know Us, Join Us: Uniting the Advanced Breast Cancer Community
        • Catalyst IMG - Timex Ironman 2014 National Running Day
        • Finn Partners on behalf of Jamba Juice - Getting Juicy with Social Media Influencers
        • Marina Maher Communications - U by Kotex and Generation Know: Creating a Movement of Women to Spread the Word About Vaginal Health
        • Meredith Xcelerated Marketing - Igniting Italian Passion with Lavazza's Passionistas
        • Sway Group - Ariat brings classic equestrian style to high-fashion audience

    Back to Top

     

    Intranet

     

        • AutoTrader Group - AutoTrader Group Launches a Social Intranet: The Hub
        • Baxter, supported by Ruder Finn Inc. - Hemophilia Home: Bringing Together Baxter's Global Hemophilia Franchise
        • BBVA Compass - Intranet
        • BMW North America with MSLGROUP - Making Dealer Communications a Two-Way Street: BMW Dealer Direct
        • inVentiv Health - inFuse: A Global Town Square for a Company in Transition
        • The Nature Conservancy - The CONNECT Refresh
        • Victaulic - Victaulic Pipeline

    Back to Top

     

    Listening Campaign

     

        • 451 Marketing - America's Best "Liked" Candle
        • Makovsky - Harnessing "Modern Market Research" A social intelligence program informing Sprint's 4G LTE Network Communications
        • MasterCard - MasterCard's Conversation Suite: Bringing Insights and Analytics to Social Media Engagement
        • Molina Healthcare Inc. - Social Listening in the Age of HIPAA
        • Weber Shandwick - Honey Maid: Love

    Back to Top

     

    Location-based Digital Campaign

     

        • Adobe Create Now Tour for use of Facebook Custom Audiences
        • Eastern Virginia Medical School - Ready for Residency (Pilot Program)
        • Esurance - Fuelcaster

    Back to Top

     

    Media Relations Campaign

     

        • Access Communications - Intuit Small Business Big Game
        • Bhava Communications - Be Bold: Turning the Right Place and the Right Time into PR Magic
        • Capitol Media Partners - Bowe Bergdahl's Platoon Members Speak
        • Cramer-Krasselt - Johnsonville Brattender Campaign
        • TopFire Media - Saving Face

    Back to Top

     

    Microsite/Custom Site

     

        • Cisco Systems - FOCUS
        • Hilton Worldwide - DoubleTree by Hilton - DTour
        • Lincoln Financial Group Retirement Plan Services - Chief Retirement Savings Officer Quiz
        • MWW/New Jersey Economic Development Authority - Stronger than the Storm: Creating a digital hub to demonstrate the resilience and pride of the NJ Shore
        • PhRMA, Connections Media and The Herald Group - #PhRMA14 Annual Meeting
        • Racepoint Global - IBM Selling with Social Insight
        • Ricoh Americas Corporation & Weber Shandwick - WorkIntelligent.ly
        • Waggener Edstrom Communications - Holidays Made Possible by Microsoft

    Back to Top

     

    Mobile App

     

        • APCO Worldwide - The Children’s Hospital of Philadelphia ‘Vaccines on the Go: What You Should Know’ Mobile Application
        • Booz Allen Hamilton - Momentum
        • Carpet One Floor & Home - Beautiful Design Made Simple
        • Coca-Cola North America - Coca-Cola Ambassador Mobile App
        • Current Lifestyle Marketing - Hidden Valley Twist on Tonight
        • MD Anderson Cancer Center - MD Anderson Mobile

    Back to Top

     

    Most Engaged Brand

     

        • 451 Marketing - America's Best "Liked" Candle
        • Association Headquarters Inc. - You are Now Entering the Baby Safety Zone
        • Cohn & Wolfe - Blueair Social Engagement Campaign
        • MWW - McDonald's New York Metro: Red Zone Replays
        • Transamerica - Enterprise Social Team

    Back to Top

     

    New Digital Service/Product

     

        • Accenture - accenture.com
        • Blueocean Market Intelligence Services Private Limited - Social Profiling Platform
        • BP and Ogilvy Public Relations - The Advocacy Index: Activating Passionate Fans
        • National Retail Federation - A new nrf.com: From twenty web properties to one cohesive user experience
        • University of Alberta - MOOC v2.0 - Dino 101

    Back to Top

     

    New Site

     

        • Anadolu Group - Intergrated Approach Beyond Strategy
        • Booz Allen Hamilton - Guard Your Health
        • Jefferson National - The Online RIA and Fee-Based Advisor Experience
        • Ricoh Americas Corporation & Weber Shandwick - WorkIntelligent.ly
        • SPN Communications - One Country, One Team: Komanda.RF E-Magazine
        • TopFire Media - Betsy's Bricks Website Design
        • Wells Fargo & Company - Wells Fargo Stories: An online journal of working together

    Back to Top

     

    Online Community

     

        • APTA + DDC Advocacy - Voices for Public Transit Campaign
        • Biosector 2 and Novartis Oncology - Count Us, Know Us, Join Us: Uniting the Advanced Breast Cancer Community
        • Marina Maher Communications - No Woman Should Die Giving Life: Merck for Mothers Builds and Engages a Facebook Community to Get Informed About Maternal Mortality
        • Mashable - MashableReads
        • MWW/New Jersey Economic Development Authority - Stronger than the Storm: Using the power of social media to support NJ shore businesses and communities
        • Pfizer and GCI Health - Establishing a Voice for Fibromyalgia Patients on Facebook
        • RF|Binder on behalf of CVS Health - CVS Health Highlights Commitment to Community via Twitter
        • United Nations Foundation - SocialGood Global Community

    Back to Top

     

    Online Newsroom

     

        • Cisco Systems - Cisco's The Network
        • AT&T With FleishmanHillard - AT&T's Social Newsroom
        • Inserm Press Room
        • MasterCard - The MasterCard Engagement Bureau: Brand Publishing Around the World
        • POM Wonderful's Press Room Makes POM-Inspiration Simply Wonderful
        • Weber Shandwick - Keeping Consumers Engaged: Live.Love.Lux

    Back to Top

     

    Podcast or Videocast

     

        • AT&T Corporate Communications - Around the Globe, AT&T's employee newscast
        • Content Marketing Institute - This Old Marketing Podcast with Joe Pulizzi & Robert Rose
        • San Francisco International Airport - Inside SFO

    Back to Top

     

    Public Affairs Campaign

     

        • APCO Worldwide - U.S. Travel Association's Entry Reform Campaign
        • APTA + DDC Advocacy - Voices for Public Transit Campaign
        • Bravo Group Brings Campaign-Style Approach to PA Jobs, PA Energy Rally
        • Capitol Media Partners - Bowe Bergdahl's Platoon Members Speak
        • Powell Tate on behalf of National Women's Law Center - This Is Personal
        • Purple Strategies - Financial Protection Benefits Campaign
        • TCIP Turkish Catastrophe Insurance Pool - TCIP - Compulsory Earthquake Insurance

    Back to Top

     

    Redesign/ Relaunch of a Site

     

        • 11mark - USO-Metro
        • BRT & NJI Media - BusinessRoundtable.org Redesign
        • General Electric - GE Reports
        • General Motors - GM FastLane: Keeping General Motors at the Forefront of the Shifting Media Landscape
        • National Retail Federation - A new nrf.com: From twenty web properties to one cohesive user experience
        • Pepco Holdings, Inc. - PHI's Responsive Website Redesign
        • San Francisco International Airport - flySFO.com
        • U.S. Chamber of Commerce - Redesign or Bust: The Story of U.S. Chamber of Commerce Website Redesign

    Back to Top

     

    SEO (Search Engine Optimization)

     

        • 451 Marketing - AstraZeneca's Remedy
        • University of Alberta - Dino 101 Product Marketing and Promotion

    Back to Top

     

    Social Networking Campaign

     

        • Barnes & Noble College Marketing - #StudentsDoingGood Campaign with Habitat for Humanity
        • Boza Agency - Florida Renaissance Festival steps into the Digital Era
        • Coty Inc. -The Daisy Marc Jacobs Tweet Shop
        • Kronos Incorporated - Tweet to Donate
        • Ogilvy Public Relations - A LinkedIn First: Reaching B2B Customers in an Unexpected Way
        • RF|Binder on behalf of Truvia brand, Cargill Inc. - Celebrate #HealthierHolidays Using Truvia Baking Blend
        • Safe Kids Worldwide - Keeping Kids Safe Around Medicine
        • SPM Communications - The Krystal Company Stacker Taste Tour
        • Sway Group - Energems Chocolate Energy Energize Facebook Community
        • Weber Shandwick on behalf of MilkPEP - Protein Fight Club

    Back to Top

     

    Twitter Communications

     

        • 451 Marketing - America's Most "Liked" Candle
        • APCO Worldwide - IKEA Brighter Lives for Refugees: the One Night Without Lights Social Media Challenge
        • Citizen Relations for Procter & Gamble - Dreft Announces The Arrival Of A Little Star On Twitter
        • Esurance - #EsuranceSave30
        • Marina Maher Communications - Head & Shoulders "Season of the #Whiff"
        • Meet Minneapolis & Spong - #askMPLS
        • RF|Binder on behalf of Truvia brand, Cargill Inc. - Lydia Should Have Switched to Truvia: A Case for Real-Time Content Marketing

    Back to Top

     

    Use of Facebook

     

        • Essencius - Guld Barre Prize 2013
        • FleishmanHillard - Connecticut's Fan-Favorite Town
        • Fresh Ideas Group - Canyon Bakehouse Month of Love Giveaways
        • Molina Healthcare Inc. - Pay it Forward: Molina Healthcare's Community Champions Awards Facebook Challenge
        • NETEYE GmbH - Bosch – 5 Minute Internship
        • Weber Shandwick with Pedigree Brand - The PEDIGREE Feeding Project

    Back to Top

     

    Video

     

        • Booz Allen Hamilton - Guard Your Health
        • Critical Mass and Current - The power of nature in every bottle
        • Current Lifestyle Marketing - Glad Black Bag Trash Crashers
        • Kaiser Permanente - Every Body Walk!
        • Porter Novelli - American College of Rheumatology Simple Tasks Campaign
        • PRISM Marketing/ MSLGROUP on behalf of P&G - Mother's Day Video
        • Toyota and Discovery Education - Toyota Teen Driver Video Challenge
        • Weber Shandwick on behalf of MilkPEP - Chocolate Milk: From the Grid Iron to IRONMAN
        • Weber Shandwick and Ocean Spray - Jimmy Fallon #saucesingles

    Back to Top

     

    Viral Campaign

     

        • Catalyst IMG - Timex Ironman 2014 National Running Day
        • Clever Girls Collective - #Batkid Saves San Francisco
        • Cramer-Krasselt - Sea-Doo's Spark Some Fun featuring deadmau5
        • Qualtrics and LEWIS PR - Could You Survive a Zombie Apocalypse?
        • Taylor Strategy - Taco Bell Shakes up the Breakfast Routine
        • United Nations Foundation - International Day of Happiness
        • Weber Shandwick - Honey Maid: Love

    Back to Top

     

    WOW! Campaign

     

        • 451 Marketing - On-Tap Secret Bartender's Happy Hour
        • The Clorox Company - "The Ick Awards"
        • EVB/Victors & Spoils - Tweeting with Mittens
        • Human Rights Campaign - Love Conquers Hate Campaign
        • Mullen - CENTURY 21 Breaks Bad
        • United Nations Foundation - #UNselfie
        • Weber Shandwick with the National Pork Board - #PorkLUV- A Flower With Real Power

    Back to Top

     

    Fees/Questions?

    Per Person Rate

    Early Bird Rate:

    Regular Rate:

    Awards Luncheon Only

    N/A

    $475

    Awards Luncheon & SEO Workshop

    N/A

    $975

    Awards Luncheon & Social Media Conference

    $1,395

    $1,495

    Luncheon, Conference & Workshop

    $1,920

    $2,020

     

    Group Rate

    Early Bird Rate:

    Regular Rate:

    Awards Luncheon (Table of Seven)

    N/A

    $3,325

    Awards Luncheon (Table of Ten)

    N/A

    $4,750

    Awards Luncheon & SEO Workshop

    N/A

    $975

    Awards Luncheon & Social Media Conference

    $1,345

    $1,445

    Luncheon, Conference & Workshop

    $1,870

    $1,970

     

    Don't forget to reserve your congratulatory ad in the Digital PR Awards Event Program Guide!

    Join PR this must-attend PR event! Space is limited, so register yourself and your team today!

    For more information, please contact Rachel Scharmann at rscharmann@accessintel.com; 301-354-1713.