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Two thirds of small businesses plan to invest as much — or more — on digital marketing in 2013. The value of a Facebook fan has increased 28% since 2010.
Forbes recently released data from its 2013 Most Reputable U.S. Companies report.
He added that as social channels proliferate, companies will up the ante on budgeting for such channels. “Social media lets you get more creative, for a relatively low-dollar cost, on how to get out the
Facebook has generated $730 million of Impact Media Value, and is the top global brand for the third consecutive quarter.
Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.
Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.
While videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium.
Influence is more than the number of friends and followers, or other quantitative metrics, says Margot Sinclair Savell.
With the demand for data scientists high, PR pros must think about how to leverage Big Data.
With the general economy on the upswing PR pros have reason to be hopeful about the future.
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