Research


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Why People Abandon Your Social Platforms

If you want to encourage people to read your email messages consistently and stay dedicated to your social channels, without bolting and never returning, the remedy seems fairly straightforward. | MORE »

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Using Visuals in Content/Strategic Marketing

When it comes to marketing and public relations, brands are using visual elements more than ever to connect with niche audiences. | MORE »

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The Week in PR

Hostess Cupcakes plays ball and Land Bryant thumbs its nose at Victoria’s Secret. | MORE »

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Keys to Content Success: People, Processes, Data

The success of branded content is more contingent now on PR pros’ ability to crunch numbers and analyze data. | MORE »

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#Katch May Make Your Meerkat Strategy Easier

As with most shiny new social apps, it’s anybody’s guess whether Meerkat eventually will be said in the same breath as YouTube, Twitter and Facebook or turn into a social media trivia question. | MORE »

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The Psychology of Influencer Marketing

Unlike some audiences that brands and organizations cater to, influencers are not monolithic but are a loosely affiliated group of individuals who can have a pivotal influence on PR’s ability to drive conversation and spread the word. But getting people online to share information about your company’s products/services or values requires a different mindset than blasting a press release to a similar demographic or giving a presentation to like-minded people. | MORE »

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St. Patrick’s Day May Be PR Remedy for What Ails Guinness

A special event is a great springboard for what your brand has in the pipeline and how you are better serving your customers and prospects. | MORE »

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Instagram Pulls Ahead By Focusing on Emotion

Due to faster-than-expected growth in users in 2014, up 60 percent, Instagram surpassed Twitter to become the second-largest social network in the U.S. last year, eMarketer s aid earlier this month. | MORE »

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8 PR Lessons from SXSW 2015

Here are four key trends related to innovation and four pearls of wisdom from leading professionals that emerged at SXSW. | MORE »

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Booking More Consumers With Video

The travel industry is faring better when it comes to engaging consumers via social channels. | MORE »

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