Become the SEO Expert at Your Organization!
Join PR News for this interactive, pre-conference workshop!
Register now for the pre-conference SEO workshop, scheduled for Oct. 1, 8 a.m. - 11:30 a.m. PR News' Social Media Measurement Conference will be held the day after the SEO workshop on Oct. 2. Both events will be held at the Grand Hyatt in New York City.
Bonuses for Attending:
This workshop is limited to 25 people to facilitate an interactive, hands-on environment addressing your specific needs.
Landing at the top of search results is the Holy Grail for many brands as it can generate new customers, raise brand awareness and drive the bottom line. With recent updates to Google’s search including Caffeine, Panda and Penguin, refining your optimization strategy is a must. Knowing how to use keywords in press releases, optimize videos and create shareable content are essential tactics to getting your messages heard by your target audience—and beyond.
Attend PR News’ SEO workshop, where SEO expert Jasmine Sandler, CEO and founder at Agent-cy Online Marketing, Inc., will show you how to become a master at understanding search and how best to optimize your content.
This workshop will provide you with strategies in using keywords and key phrases in press releases; optimizing your organization's social media content for search; managing brand reputation by moving negative coverage further down search results; and measuring the most compelling SEO results to keep your strategy on track.
At this 3-hour workshop, you'll learn how to:
- Research target keywords and implement them to gain better visibility and increase brand exposure on search engines
- Blend persuasive writing with the right keywords to make your content visible in Web searches and lure audiences—and keep them on your site
- Add optimized features to Web content like sharing links for social media networks and keyword links
- Optimize all PR content, including Web site copy, newsletters, blogs, press releases, video and still images
- Apply SEO tactics to your social media content
- Track SEO's effects and measure its results to prove its value to the C-suite
- Use SEO for reputation management and push negative search results off the first page
Jasmine Sandler is CEO and founder of Agent-cy Online Marketing, Inc., an interactive agency in New York City with expertise in digital strategy, Web design & development, search marketing strategy and management, social media marketing and online PR. Jasmine has over 15 years of client experience in helping companies, both large and small, use the Web to develop and grow their business. Jasmine has provided interactive solutions for such clients as Citibank, ISO, Diamonds International, Doublerock Corporation, Loews Hotels, CityLights Cruises and hundreds of small businesses and start-ups.
Jasmine has expertise in using LinkedIn to grow business; search engine optimization strategies for sustainable online visibility; Web site effectiveness for user engagement; and digital strategies for small businesses.
Jasmine is a frequent speaker and writer for organizations including the New York Times Small Business Blog, The New York Enterprise Report, The Association of Strategic Marketing, The Online Marketing Institute and several business organizations for women.
If you spend at least a quarter of your time in any of these areas, you should attend this workshop:
- Community Relations
- Corporate Communications
- Corporate Social Responsibility
- Crisis Management
- Digital Communications
- Media Relations
- PR Firms
- Public Relations
- Public Affairs
- Social Media
Each registration comes with a personalized certificate of completion for attending the SEO Workshop.
Create Content That Search Engines Love
Workshop Time: October 1, 2012 from 8 a.m. - 11:30 a.m.
Price: $500 Per Person for the SEO Workshop | Register Now
SEO Workshop with Digital Awards Luncheon Registration:
Special Value - Make it a 2-Day Package!
Group = Two or more from the same company. Group price is per person.
Grand Hyatt New York
>>Hotel Room Block: PR News has arranged a group rate of $399 per night at The Grand Hyatt in New York City. The cut-off date is September 21. Book your room here or by calling: 1-888-421-1442 - Group Name Access Intelligence/PR News.
For questions about the workshop or to register by phone contact Saun Sayamongkhun at firstname.lastname@example.org; 301-354-1694.
The PR News family of products includes the weekly publication PR News, PR News Webinars and Workshops, the Platinum PR Awards, PR People Awards, CSR Awards, Nonprofit PR Awards, Digital PR Awards, 15-to-Watch, Top Places to Work in PR, the Crisis Management Guidebook, Digital PR Guidebook, CSR & Green PR Guidebook, PR Measurement Guidebook and the Media Training Guidebook.