Join PR News for the Digital PR Awards , as we salute the winners and honorable mentions of our annual “best in Digital PR” awards program. This must-attend industry event recognizes outstanding digital initiatives among corporations, agencies and nonprofits. The Digital PR Award winners and honorable mentions took chances, made tremendous strides and understand the power of digital communications in public relations—join us in celebrating them.

You also won't want to miss PR News' SEO Workshop held the morning of the luncheon or the Social Media Measurement Conference being held the next day on October 2. This one-day conference offers effective PR measurement ideas and strategies for your social media initiatives. 

Join PR News for both must-attend PR events! Space is limited, so register yourself and your team today! Location: Grand Hyatt in New York City, Park Avenue at Grand Central, New York, NY 10017.

View Press Release

Don't forget to reserve your congratulatory ad in the Digital PR Awards Special Issue! The Digital PR Awards Special Issue will be published and pre-released at the luncheon, reaching more than 300 PR decision makers that day, and more than 100,000 via print and electronic distribution the week of October 8 with bonus distribution at industry events.  If you have any questions, contact Saun Sayamongkhun at; 301-354-1694.

Twitter Follow PR News on Twitter and use the CSR Awards hashtag -- #prndigital



Blog (Organization)

  • Charles Schwab - What I've Heard
  • ESPN -
  • Lockheed Martin - MFC Viewpoint
  • The National Archives and Records Administration - Today’s Document
  • Research in Motion - Straight to the Source: How the BlackBerry Blog Team Helped Customers Discover What They Love About PlayBook OS 2.0
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  • Steve Cody, Peppercom - RepMan
  • Todd Defren, SHIFT Communications - PR-Squared
  • Gini Dietrich, Arment Dietrich - Spin Sucks
  • Shel Holtz, Holtz Communication + Technology – A Shel of My Former Self
  • Kathleen Henson, Henson Counsulting - The Bubble
  • Jeff Simmermon, Time Warner Cable - Untangled
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Cause Marketing/CSR

  • AOL - TOMS ODWS “100,000 Voices Challenge”
  • Cone Communications - Timberland’s 2011 Arbor Day Campaign
  • Look Good Feel Better - Look Good Feel Better Celebrates Women with Lancôme Canada
  • MWW- Jimmy Dean Launches No Kid Hungry Initiative at BlogHer '11
  • Ogilvy PR Australia - Kleenex Cottonelle: Pin to Make a Difference
  • Pearson Foundation - We Give Books
  • Popchips - Game Changers
  • Stonyfield Farm - Organic Stories: From Farm to Table
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  • AICPA - Put the smack down on flimflam
  • GolinHarris/McDonald's- Perfect Pair: Frozen Strawberry Lemonade
  • Littelfuse - Littelfuse Speed2Design
  • Porter Novelli - Ben's Beginners Cooking Contest
  • rbb Public Relations - Team Vlasic
  • Zocalo Group - Tastes from Home with Frito-Lay
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Crisis Management

  • American Airlines and Weber Shandwick - “Like This” American Airlines Responds Socially to Alec Baldwin Incident
  • Chesapeake Energy - Responding to Rolling Stone
  • Chevrolet: General Motors - Volt NHTSA Investigation
  • Hospital for Special Care - Response to Shooting at Hospital for Special Care
  • PCIAA & RMIIA  - Are You Wildfire Ready?
  • TTNET - Rate Hike Period Communications Management
  • Weber Shandwick - McDonald’s China Crisis 315 Management Leveraging Social Media
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Digital Communicator

  • Samara Finn - Marina Maher Communications
  • Tim Haran - USANA Health Sciences
  • Richard Licata - NBC Entertainment
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Digital Marketing Campaign - $100K and under

  • Discovery Communications - Shark Week 2011
  • D S Simon Productions, Inc for HP Hood and the Dairy Management, Inc.- The NFL Gets Down with Dairy during National Dairy Month
  • HORN - Tech the Halls: HORN Turns Reporters Into Rockstars
  • Linhart Public Relations and Vermilion Design + Interactive - Rudi’s Organic Bakery: “Brighter Days Giveaway” Drives Awareness and Sales
  • Ogilvy PR Australia - Kleenex Cottonelle: Pin to Make a Difference
  • PR Newswire Association, LLC and Apple Vacations - Dominican Republic Winter Getaways Have It All
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Digital Marketing Campaign – $100K - 200K

  • CRT/tanaka - Vibrant Rioja Social Media Program
  • Emerging Media - Dirty, Sexy Gadgets
  • The History Channel - Hatfields & McCoys
  • NBC Entertainment - For Your Emmy Consideration
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Digital Marketing Campaign – $200K - 500K

  • The Hershey Company - Twizzlers Landmark Summer Promotion
  • HORN - NBC and News Corporation Sweep CES with Breakout Digital Product Launch
  • Lippe Taylor Brand Communications - Schick Intuition Simplifies Lives with “The Simplicity Project”
  • MilkPEP and Weber Shandwick - "REFUEL | got chocolate milk?" my After Campaign
  • RadioShack and Weber Shandwick - Saving America Money, One Mobile Makeover at a Time
  • Save Our Water/ACWA - Save Our Water
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Digital Marketing Campaign - $500K+

  • AICPA - ThisWayToCPA
  • Boeing - From Inspiration to Innovation
  • Current Lifestyle Marketing - Glad Black Bag’s Wild Life Campaign
  • Porter Novelli - HP Inkology
  • Simantel - Cat® CT660 Vocational Truck
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Digital PR Campaign

  • The Clorox Company with Ketchum - Bleach It Away
  • Eukanuba - P&G Eukanuba 28 Days Challenge Social Media Campaign
  • Everyday Health - Everyday Health’s YouTube Channel Launch
  • Inner Circle Labs - Zite From News Reader to News Leader
  • MWW - The Warner Sound Captured by Nikon
  • PBS - Masterpiece “Downton Abbey, Season 2” Digital Fan Engagement
  • Food Network and Text 100 - Food Network’s The Great Food Truck Race
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Digital PR Team of the Year

  • American Red Cross
  • Fleishman-Hillard
  • Kaiser Permanente
  • Lantronix 
  • MWW
  • NBC Entertainment
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Email Newsletter

  • Bhava Communications - Beyond the Lead Database: Engaging Cloudera’s Community with an Interactie e-Newsletter
  • Hunter Public Relations - Hunter PR: The 511
  • LEWIS PR US  - LEWIS PR Newsletter 2011 – 2012
  • Peppercom - Trading in innovation: Peppercom’s Innovation Mill
  • Toy Industry Association - Toy News Tuesday, the Toy Industry Associations Weekly e-Newsletter
  • UCSF - Pulse of UCSF
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Employee Communications Online

  • Bacardi Limited - One Bacardi Anniversary Hub: Celebrating 150 Years of Bringing People Together
  • Capstrat - Diversified Information Technologies Facebook Group
  • Newlink Communications - Digitally Bringing Arcos Dorados Staff to the McDonald’s Worldwide Convention
  • Northwestern Memorial Hospital - Connections Online
  • Ogilvy PR - State Fund’s Rumor Mill Clearinghouse
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Facebook Communications/Uses of Facebook

  • Cisco Systems - Building Engagement on Cisco’s Corporate Facebook Page
  • Esurance - Supporting the Trevor Project
  • Integrate PR - Goode Company BBQ
  • Marion, Montgomery, Inc. - Direct Energy Social Relaunch
  • PepsiCo - Tropicana: 100% Florida OJ Love
  • rbb Public Relations - Team Vlasic
  • RF|Binder - al fresco All Natural Milestone Promotion: Generating Buzz for a New Product Using Social Media
  • The Ritz Carlton - Let Us Stay With You
  • Sprout - Sprout's Hooray for Mother's Day Sweepstakes
  • TBWA/Chiat/Day - Nissan & Habitat for Humanity Charity Game
  • Weber Shandwick - American Airlines Invites Customers to “Fly for the cure,” Launches virtual Pinkboard to Honor National Breast Cancer Awareness Month
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Influencer Communications

  • CRT/tanaka - Making Mom Bloggers Carpet Cleaning Converts
  • GolinHarris - The Family Arches Community
  • GroundFloor Media - Launch of LiveWell Moms Ambassador Program
  • MasterCard - MasterCard e-Influencer Campaign
  • SHIFT Communications - Influencers Join the Block Party
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  • Bacardi Limited - ONE Bacardi Intranet Connects Employees
  • Intellectual Ventures - IVWeb
  • Liaison Technologies - How a Nearly Zero-Cost Intranet Unified Nine Offices on Two Continents
  • The Nature Conservancy - CONNECT
  • Turk Telecom - TT  Intranet – ilettisim
  • Weber Shandwick - Social on the Inside: Launch of MyWeberShandwick
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Listening Campaign

  • Cone Communications - The "Freedom of Yes!" - The Launch of Yoplait Lactose Free Yogurt
  • Spectrum Science - The Science of Listening: Using Strategic Communications to Create an Industry Leader
  • MilkPEP and Weber Shandwick - The Breakfast Project
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Location-Based Digital Campaign

  • AMD - AMD FX/Guinness Record Project
  • The Ritz-Carlton - The Ritz-Carlton World Concierge
  • Weber Shandwick - McDonald's Kung-Fu Panda II LBS Leveraging Social Media Campaign
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Media Relations Campaign

  • AMD - AMD FX/Guinness Record Project
  • Inner Circle Labs - The Three Ps: Predicting People’s Patterns
  • LEWIS PR - Unisys B2B Infographic Media Placements
  • RF|Binder and Akerman Senterfitt - Tweeting with Purpose: Using Twitter as an Extension of Media Outreach
  • Unilever - Suave Professionals® Keratin Infusion™ Launch
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Microsite/Custom Site

  • AOL - AOL's Homepage for Heroes
  • Boeing - From Inspiration to Innovation
  • High Road Communications - Sun Life Financial:
  • Ingersoll Rand - Launch
  • The Nature Conservancy - Picnic for the Planet - Earth Day 2012
  • NBC Entertainment - For Your Emmy Consideration
  • Raytheon - Rocking Content & Responsive Design = Raytheon at the 2012 Farnborough International Airshow
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Mobile Initiatives

  • Accenture - Accenture iPhone app
  • American Cancer Society - QuitBuddy Campaign with Mobile Engagement for Smoking Cessation & Lung Cancer Awareness, February 2012
  • DC Interactive Group - Sherman Health ICE App
  • Kanyon Shopping Center - Kanyonline
  • NBC Entertainment - For Your Emmy Consideration
  • Plasenta - VODAFONE Farmer Club: Vodafone Reaps What It Sows
  • TTNET - Tivibu Home Controller
    Back to Top

Most Engaged/Online Community

  • The Clorox Company with Ketchum - Bleach It Away
  • CRT/tanaka - Vibrant Rioja Social Media Program
  • GolinHarris/McDonald's - The Family Arches Community
  • Plasenta - VODAFONE FreeZone: “Live Young, Live Free”
  • Unilever - Clear Scalp and Hair Therapy
    Back to Top

New Digital Service/Product

  • Cone Communications - The Embeddable Mini-Microsite: An Innovation in Blogger Engagement
  • Ground Floor Media - Online War Room™: Securely Simulating Online Conversations and Crises
  • HORN - Dyle, Live Mobile TV
  • SocialChorus - Influencer Relationship Marketing Software Platform
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New Site

  • American Automobile Association - Safety Knows No Age: Helping Seniors Drive Safer & Longer
  • APCO Worldwide - Shot@Life Campaign
  • MilkPEP and Weber Shandwick - The Breakfast Project
  • National Safe Boating Council -
  • Waggener Edstrom Worldwide - The Shared Learning Collaborative
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Online Newsroom

  • Bally Technologies - Bally Online Newsroom
  • Cisco Systems - The Network: Cisco's Technology News Site
  • ConranPR - ConranPR Digital Newsroom
  • Fleishman-Hillard - Designing, Building and Managing AT&T's Best In Class News Hub
  • Hilton Hotels & Resorts with Covalent Logic - Hilton Global Media Center Relaunch/Redesign
  • MWW - Nikon Online Press Room
  • Procter & Gamble - P&G Online Newsroom
    Back to Top

PR Firm of the Year: Digital

  • Affect
  • Fleishman-Hillard
  • HORN   
  • Integrate Public Relations
  • MWW
  • Porter Novelli
  • Weber Shandwick
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Public Affairs Campaign

  • APCO Worldwide - Shot@Life Campaign
  • International Franchise Association - Operation Enduring Opportunity
  • Property Casualty Insurers Association of America - Put the Brakes on Accident Fraud
  • Southwest Airlines - Free Hobby Campaign
    Back to Top

Redesign/Relaunch of Site

  • Charles Schwab - What I’ve Heard
  • Experian Hitwise - The New Hitwise
  • KB Home - The Reimagined
  • National Council on Crime and Delinquency - NCCD Website Redesign
  • Spectrum Science Communications - Relaunching the Online Face of a Global Leader in Oleochemicals Production
    Back to Top


  • CRT/tanaka - Sweetening SEO for the Federation of Quebec Maple Syrup Producers’ Website
  • Cuyahoga Community College - Optimizing Education: SEO for 120 Programs
  • DMC Harper University Hospital - DMC Harper Bariatric Medicine Institute: Journey to a Healthy Life
  • Great Plains Communications - SEO Campaign:
  • LexisNexis - Atlanta, Georgia DUI Attorneys: The Chestney Law Firm
    Back to Top

Social Networking Campaign

  • The Clorox Company with Ketchum - If Mom Had Three Minutes
  • HORN - Tech the Halls
  • MilkPEP and Weber Shandwick - The Breakfast Project
  • Ogilvy PR Australia - Kleenex Cottonelle: Pin to Make a Difference
  • Porter Novelli - Ben's Beginners Cooking Contest
  • Quinn & Co - Affinia Hotels
  • rbb Public Relations - Team Vlasic
  • Waggener Edstrom Worldwide - Tweet-A-Beer: Turning virtual contacts into personal connections, one frosty mug at a time
    Back to Top

Twitter Communications

  • AMD - AMD FX/Guinness Record Project
  • American Airlines and Weber Shandwick - 30 Deals in 30 Days: American Airlines' AAdvantage Program Celebrates 30 Years with a Tweet
  • Cisco Systems - @CiscoSystems: Cisco's Corporate Twitter Handle
  • MilkPEP and Weber Shandwick - The Breakfast Project
  • NYC & Company - Global Twitter Communications Launch
  • U.S. Department of Labor - Equal Pay Twitter Chat
  • Waggener Edstrom Worldwide - Tweet-a-Beer: Turning virtual contacts into personal connections, one frosty mug at a time
    Back to Top


  • Boeing - From Inspiration to Innovation
  • CIT Group - CIT Executive Insights Video Series
  • Coca-Cola Company - Coca-Cola Happiness Machine for Couples
  • Everyday Health - Everyday Health's YouTube Channel Launch
  • Fleishman Hillard - AT&T YHM: An Inspiring Journey To Better Health
  • Lockheed Martin - MFC Chat
  • Northwestern Memorial Hospital - You Make it Possible
  • Vivid Ascent - Chicago Auto Show Webisodes
    Back to Top

Viral Campaign

  • AMD - AMD FX/Guiness Record Project
  • GolinHarris/McDonald's - Introducing Chicken McBites: Bite-Sized Enjoyment
  • Marina Maher Communications - Head & Shoulders' Mane Man Delivers Legendary Results by Scaring "Guy's Guys" All Over the World
  • Mohegan Sun - Mohegan Sun's Shine 360°
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WOW! Campaign

  • American Red Cross - Giving a Virtual Hug: American Red Cross and Dell Launch Digital Operations Center
  • BWK New York - A F***ing Great PR Launch on a Shoestring Budget
  • HORN - Tech the Halls: HORN Turns Reporters Into RockStars
  • Kaiser Permanente - Every Body Walk!
  • Linhart Public Relations and Vermilion Design + Interactive - Rudi’s Organic Bakery: “Let’s Doodle Lunch” Campaign
  • Plasenta - VODAFONE Farmer Club: Vodafone Reaps What It Shows
    Back to Top

Special Value 

Sign Up for the 2-Day Package!

Per Person Rate

Early Bird Rate
Regular Rate
Awards Luncheon ---- $475
Table of 10 ---- $4750
Awards Luncheon & SEO Workshop --- $925
Awards Luncheon & Social Media Measurement Conference 


Awards Luncheon,SEO Workshop & Social Media Measurement Conference $1650 $1750

Group Rate

Early Bird Rate
Regular Rate
Awards Luncheon & SEO Workshop --- $900
Awards Luncheon & Social Media Measurement Conference $1195 $1295
Awards Luncheon, SEO Workshop & Social Media Measurement Conference
 $1625 $1725




Sponsorship Opportunities

To sponsor the Digital PR Awards and the Awards Event in October, please contact VP & Publisher, Diane Schwartz at (212) 621-4964;


Please contact Marketing Coordinator, Saun Sayamongkhun at (301) 354-1694;