When you or your client is hit with a crisis, perhaps the most important thing you can do is keep your message focused.
Many trend forecasts focus on the need for increased visual content, the continued shift to mobile, and real-time marketing. What’s absent is whether those are always the right tools.
The measure of a good traveler is how lightly he or she travels. Forget the excess baggage of 2014. Here is a notable short list for PR pros to keep in mind for 2015.
PR integrating with marketing and sales isn’t about becoming one and carrying out the same role, it’s about working in sync to become stronger.
Business leaders need closer collaboration with their chief communication officers in order to gain a holistic view of the challenges and opportunities facing their brand.
Brainstorm the current and future threats facing your clients to engineer or pre-empt the benefits of hindsight.
In a highly competitive environment, strong relationships will make the difference between your client leaving you behind or staying with your agency.