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Brands are increasingly using video as an engagement tool to connect with target audiences. Here are five easy ways to optimize your YouTube experience.
I made a concerted effort to harness the relationships that I had spent years developing and take them with me to the next stop on my career path.
As readers of my past articles might know, I’m a strong believer in going against the grain regarding long held PR tenets. This is especially true when it comes to media relations.Here are several “play …
François Baird, Africa chairman of Edelman and the founder of Baird’s Renaissance, talks to PR News about how to do business in the African continent.
Elizabeth Fairleigh sits down with PR News to fill us in on the day-to-day operations of running her own communications agency.
How do you become a strong brand, too, with a story that others want to tell? By leading with “why you do what you do.”
PR agency veteran Arthur Solomon explains why he is an outlier when it comes to certain tenets of crisis public relations.
Marcia W. DiStaso, Ph.D., provides 10 best pracitces for managing a brand’s Wikipedia page.
PR professor and corporate PR veteran Terry Hemeyer says AVEs still reveal something many PR professionals claim to provide—tangible value.