PR professor and corporate PR veteran Terry Hemeyer says AVEs still reveal something many PR professionals claim to provide—tangible value.
For communicators who want to prove ROI, they’re going to have to start being more proactive on how to calculate their spreadsheets.
To make life a little easier, here are some things not to do when pitching journalists.
An abundance of self-confidence from executives can strain effective communications.
Corporate giving has become highly sophisticated in recent years, but Carrie Fox provides five reasons why any effort is still worth it.
I always thought the most dangerous athletes were National Football League players who delivered concussion-causing blows to the head. They have now been replaced by the former National Basketball Association star Dennis Rodman.Rodman, one of …
“PANK” is the new pink–savvy, influential non-moms are a powerful, untapped demographic.
Teaser: Henson Consulting’s Katie Cosgrove provides five ways how PR is like the fiery furnaces featured on the “Top Chef.”