PR Insiders

PR Insider: Hey Marketing, Let’s Catch Up

May 29th, 2014 by

The majority of marketers have not caught up with how women live today. A recent study by DeVries Global offers some insight into the facts.

PR Insider: 5 Steps for More Effective Nonprofit Communications

May 22nd, 2014 by

In order to be successful, a nonprofit needs people willing to support their mission through donations, service, advocacy and of course, communications.

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PR Insider: 6 Steps To Create a Comprehensive PR Plan

May 19th, 2014 by

You’ve been asked to create a comprehensive public relations plan. You are either filled with excitement or anxiety. Here are 6 tips to ease the pain.

PR Insider: How to Handle the Hometown Paper – Your Ally and Your Enemy

May 15th, 2014 by

A PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.

PR Insider: Tend To Your Own Brand Garden

May 12th, 2014 by

Brands are the promise that companies make with their stakeholders. A brand must be tended to regularly like a garden if it is going to stay fresh.

PR Insider: How a Quick Trigger Can Kill Campaigns

May 8th, 2014 by

Clients embrace their spur-of-the-moment ideas as a path to glory. These ideas are often a distraction. Here are some tips on how to avoid spontaneous redirection.

PR Insider: Should We Rebrand PR Because of Spin?

May 5th, 2014 by

PR is about managing reputations and creating value through meaningful content. But has PR been marred by spin?

PR Insider: 5 PR Trends Gaining Traction

May 1st, 2014 by

If you are a PR pro searching for strategies to achieve success for your brand, consider these trends as a way of achieving results.

PR Insider: When It Comes to Pitching, Share the Wealth

April 28th, 2014 by

The targeted media pitch is a thing of beauty, but some practical pitching tips are often forgotten. Here are some key point to remember when messaging mass media outlets.

PR Insider: Harnessing Your Inner Spokesperson

April 24th, 2014 by

PR communicators often teach others how to become spokespeople, but rarely take on that role themselves. Here are six helpful tips to make the transition.