Your brand’s social or political action is likely to catch the attention of the audiences that care about you the most—and those who don’t. Are you prepared to respond quickly and responsibly if questions come up?
It’s the age-old choice in PR. Do you want to work at an agency or in-house? Here are some thoughts on helping you answer that question.
The search for the right agency can be a tedious process, but it doesn’t have to be. It all starts with asking the right questions, even before requesting a proposal.
Brands can rebound after a crisis if they are true and authentic to their identity during that crisis. What will happen to Donald Trump’s brand after his presidential campaign ends?
Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there.
When working with a startup, you often have to go back to the basics. The client wants exposure, and you have to find ways to help them get it.
With many companies going to cheaper, smaller firms, or even in some circumstances, their own employee’s creations, what can brands expect from the agencies in the future?
In PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships.