This personal tale of one journalist’s journey from news to PR explores the ups and downs for anyone looking to make a similar career change.
Internal communicators have numerous tools and channels at their disposal for employee engagement. Understanding which tools work best in an organization is key.
Landing a TV placement for your client is just the beginning. There are a number of questions to be answered and issues to address in order to get the best results.
Even though PR stunts will probably be eliminated from your strategy, creating them can expand your thinking on ways of gaining media attention for clients.
There’s no one-size-fits-all approach to social media — but there are some things that you can do to strike the right balance between your personal and professional personas.
The majority of marketers have not caught up with how women live today. A recent study by DeVries Global offers some insight into the facts.