PR Insiders

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Find Your Niche: Building a Specialized PR Agency

March 18th, 2016 by

If you’re starting or growing a company in a saturated market, the only way to grow quickly is by strategically identifying an unserved market and focusing all of your efforts on positioning yourself to fill that need. Being the best at one thing out of the gate will build your core client base and provide the foundation for growth.

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Media Relations via Large Events: Can You Stand Out From the Crowd?

March 17th, 2016 by

When several brands and plenty of journalists are in the same room, making sure your brand connects with the right people can be tricky.

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Your Visual Storytelling Strategy: Is It Rooted in One of These 3 Goals?

March 17th, 2016 by

Determining the strategy at the heart of your storytelling efforts is crucial.

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3 Foolproof Steps to Manage Any Social Media Crisis

February 16th, 2016 by

It’s every company’s worst nightmare: Your business is in the news, and not for something good.

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Healthcare Communicators Face Consumer Education Challenges

February 9th, 2016 by

For pharmaceutical marketers, public health officials and health plans looking to improve people’s well-being through preventive care, the frequent change of physicians is only one challenge.

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What the Meat Debate Can Teach You About Your Messaging Strategy

February 8th, 2016 by

It’s a lot cheaper to prepare than it is to react. Smart companies should be setting up political war rooms around potentially controversial issues.

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PR Professionals as Leading Entrepreneurs

February 5th, 2016 by

PR pros’ jobs today are both multidisciplinary and business-oriented, thus requiring essential entrepreneurial skills.

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Who Do You Think You’re Talking To? 4 Unique Psychographic Profiles

February 4th, 2016 by

Broad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them.

Top Women in PR: Sharron Silvers

January 26th, 2016 by

Sharron Silvers, Senior Director, Burson-Marsteller Between overseeing multiple client teams, managing new business opportunities and mothering three children, Sharron Silvers embodies who the Top Women in PR should strive to be. As the go-to media… Continued

Top Women in PR: Stephanie Singer

January 26th, 2016 by

Stephanie Singer, Senior Vice President of Communications, National Association of Realtors Stephanie Singer is Senior Vice President of Communications at the National Association of Realtors (NAR), the world’s largest trade association. She is an accomplished… Continued