The value of measuring and analyzing outcomes cannot be stressed enough. While it may take an investment to implement measurement and purchase the best tools, the very heart of doing so saves companies money and resources in the long run. Your marketing budget may be for naught if you fail to analyze what’s working and what isn’t—you could be throwing money out the door year over year if you’re not measuring success.
What do you get when you put together a panel of two crisis PR executives and two high-profile reporters speaking to a group of law firm PR people? Answer: a wide-ranging discussion of PR/legal dynamics and how media and PR can work effectively on news relating to high-profile complex litigation.
As we prepare to celebrate Thanksgiving, the quintessential holiday of gratitude, it’s only appropriate to appreciate the facets of marketing that make great B2B companies visible and known to key demographics. So before out-of-office replies start clogging email inboxes, here are six reasons for B2B companies to be thankful for public relations.
In my years in crisis management, CSR has been the key factor in either fueling or stopping lawsuits and reputational damage. I investigated the common denominator of what companies that got into long-term reputational trouble did not have: a goodwill fund of publicized corporate social responsibility (PCSR).
Statistics point to social selling as one of the most effective tools in sales and marketing. Nearly 75% of buyers consult social media before making a purchase decision, and 77% of buyers don’t talk to a salesperson until performing independent research. Here are four ways to master B2B social selling for your brand.
About one-fifth of Americans have listened to a podcast in the last month, more than double the number in 2008. That amounts to roughly 57 million people. Nielsen plans to measure podcast listenership starting next year, a move that will give advertisers stronger evidence their spots are being heard.
For PR agencies, the technology industry is ripe with opportunity. New companies are being started every day, and the overall revenue trajectory of this segment is strong. But there are challenges to generating meaningful publicity in this industry.
Succinct, well-written, properly formatted writing is important; not only does it mitigate any embarrassing errors that could cost your brand some dignity points, but it also will further endear you to your clients and professional contacts as someone who can produce work that won’t require more work.
At Disney’s theme parks, its “cast members” focus on uncovering and delivering on what the customer wants—not just on what the customer asks. Disney staff are taught to identify and respond to the underlying concerns—to build a strategy for success, not just answer a question and leave the room.
If a picture is worth a thousand words, a social media graphic is worth 40 times that—research shows that visual content is up to 40 times more likely to be shared on social media over other types of content. With some prior strategic planning, strong visual content can become a regular part of your brand’s social media footprint, which will help cultivate an integrated brand voice that will more deeply connect with customers and clients alike.