If you’ve just started working in PR no doubt you’ve learned that the life of a PR pro means juggling a lot of tasks and skills. Perhaps you’re overwhelmed. Worry not. Veteran communicator Andrew Blum has tips and tactics to help as you get acclimated to professional life. And while it’s unlikely your first job in PR is glamorous, it can be a steppingstone to the rest of your career.
You’ve got a great story to tell and a media representative ready to listen, but your company’s gun-shy leadership doesn’t want to engage with the press. While staying away from the spotlight can be the right call at times, we know earned media can help burnish your company’s reputation and make it more resonant. Try taking small steps with your executives to demonstrate that not all media members are looking to attack them and the brand.
PR pros move between corporate and agency roles regularly. Although there are a set of common skills that you must bring to both corporate and agency environments, there are some key differences. Srikant Ramaswami, who has worked in corporate and agency settings, shares his wisdom for success in transitioning from the brand side to an agency. He also shares tips for new grads on how to choose between working in-house or at an agency.
All that glitters is not gold. That seems to be true with MixBin. The brand recalled nearly 300,000 of its glittery mobile phone cases after an unnamed liquid started dripping from them, burning customers’ skin. While MixBin responded quickly to the situation, offering a full refund, its written statement seems tone deaf and unapologetic.
It seems that nearly everything Mark Zuckerberg supports grows like a mushroom. Facebook Live is just one example. So why hasn’t your brand begun using it? Fear? Fear not, as Jamie Izaks provides several tips that will help ease your worries as you make an initial foray into Facebook Live streaming.
It’s far from breaking news that video is dominating many aspects of the social media scene. Despite overwhelming statistics affirming this proposition, many brands have yet to embrace a Facebook video strategy. So, what can you do to grab eyeballs with video? Here are Facebook video strategies that, when combined, will propel your brand.
The work of a coalition can be critical in influencing public perceptions on a social issue, promoting new scientific findings, advocating for a profession or advancing legislation. Getting a coalition of disparate groups to work smoothly sometimes can be challenging, however. Below are takeaways that are relevant for groups considering forming or joining a coalition to advance a cause.
Getting your brand covered in the media is great. Unfortunately, from a brand awareness perspective, it’s merely the appetizer in a far larger PR meal. After that first story has bought you some media interest, it’s time to use every tool at your disposal to get even more coverage and name recognition for your brand. This can be done with both social and traditional media tools.
In PR as in any profession, it’s important to keep learning. Educational resources for PR pros abound, of course. Fortunately, PR practitioners also can gain a tuition-free education by being keen observers of the political process. Watching televised briefings and political talk shows provide plenty of takeaways, especially about what to do and avoid when dealing with the media.
PR pros often hear the phrase, “Think like a journalist.” Sometimes they even need to work as journalists, particularly when they are interviewing brand executives or clients in search of an interesting item that can eventually be pitched to a reporter. It’s your job to move beyond the collection of facts and dry, memorized answers executives often provide. Here are tips to get interviewees to offer emotion and other insights so that the result will be an interesting story. After that you’ll be ready to pitch it to journalists.