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6 Media Trends for PR Pros in 2016

Keeping up with media trends can sometimes feel like a full-time job. Here are a few key trends to look for as PR pros plan their 2016 campaigns. | MORE »

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5 Ad Blocking Takeaways for PR Pros

The proliferation of adblock software is an opportunity for PR communicators to demonstrate leadership by leveraging analytics to inform and improve content strategy.  | MORE »

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Social Media: The Stock Market’s Crystal Ball?

We live in an era where the comments or opinions expressed via social media, whether true or false, have the ability to move markets.  | MORE »

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5 Ways to Use Social Data to Build a Winning PR Campaign

By weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.  | MORE »

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The Best PR Approach for Any Budget

As communications specialists we will always be in a position to add value. The question is: how can our skills add the best value? | MORE »

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The Miracle of Interactive Multimedia

The use of multimedia is standard practice in news content. It is the ability to make multimedia interactive and invite people to be a part of the process of discovery. | MORE »

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Why You Should Avoid Newsjacking the Presidential Election

The media needs voices to opine on the news, and the coming election is practically begging for you to put your clients into the mix. Do not do it. | MORE »

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Introduction to Nation Branding and Crisis Communications

Much like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding. | MORE »

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How to Keep the PR-Media Relationship Fresh

In PR, your media contacts and their news beats are your lifeline. Being up to date with those is what gets you and your client the outreach and placements you strive for and helps maintain the PR-media relationship. | MORE »

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PR Beliefs Old and New

Public relations professionals are not immune from falling prey to unproven facts and half truths. Here, we will attempt to dispel some of the more common mistakes.  | MORE »

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