PR Insiders

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Alternative Facts: The Death Knell for Earned Media?

January 27th, 2017 by

When political agenda masquerades as alternative facts and the lines of a free press become blurred, it’s crucial for PR pros to decide the role they play in balancing loyalties to the media and our clients. It’s a complicated issue – despite working for brands and clients, most PR pros have deep ties to journalism; many have years of work experience and the college degrees to prove it. In these uncertain times, here are a few ideas to help you strengthen relationships with media and the brand execs or clients you represent.

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How to Create a Facebook Advertising Checklist in 4 Easy Steps

January 25th, 2017 by

Whether you’re starting your first Facebook advertising campaign or are just looking to increase your effectiveness, taking your social presence to the next level through paid advertising can seem overwhelming. However, a quick checklist can help streamline the process to get your ads up and running faster while providing a focused roadmap for testing and measuring success.

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6 Ways to Turn a Rogue Spokesperson Into Your Greatest Media Asset

January 23rd, 2017 by

For many PR pros, media interviews can be the most and the least rewarding aspect of their job. Ultimately your message is in the hands of the journalist, and perhaps his/her editor. OK, but you control your spokesperson or the executive being interviewed, right? Not so fast….

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It’s Time for PR to Embrace Artificial Intelligence

January 20th, 2017 by

Artificial Intelligence (AI) can strike fear into PR pros and communicators, who are concerned that robots eventually will take their jobs. In fact, AI combined with human intelligence is the most powerful combination. As such, communicators should embrace technology.

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How ‘Game of Thrones’ and ‘The Bachelor’ Can Help Unleash PR Creativity

January 9th, 2017 by

As PR pros, we know it’s our job to find creative ways to help brands break through the clutter. As such, it’s crucial to show we can walk the talk. We often hear that the PR industry needs to do better PR for itself. With that in mind our company launched an effort for the holidays that’s become our biggest marketing push. Here’s how we unleash creativity and have fun at the same time.

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Lessons Learned From the Top PR Crises of 2016

January 3rd, 2017 by

As Shakespeare wrote in The Tempest, Act 2, Scene 1, “What’s past is prologue.” In Washington, D.C., that quote is inscribed, appropriately, on a statue outside The National Archives. “Those who cannot remember the past are condemned to repeat it,” the philosopher, novelist and poet George Santayana wrote. These quotes emphasize how important it is for communications pros to consider the PR crises of the past year and how they were handled, or mishandled, since they will guide our actions in 2017.

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Review: 2016 in Headlines That Young PR Pros Should Learn From, Part II

December 30th, 2016 by

As the year draws to an end, there are many lessons that young PR people should have learned from 2016 news reports that can apply to our business. Here’s a second look back at the learning moments of the year that sprang from the headlines.

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Video Marketing in 2017: 10 Critical Truths You Need to Know for Maximum ROI

December 27th, 2016 by

Building your business’ reputation and boosting revenues is all made possible through video outreach. But where do you begin when you’re just starting to dip your toes into video marketing? How do you know which factors will supercharge your video ROI and which components are critical for a stellar video marketing strategy?

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6 Ways Nonprofits Can Overcome ‘Empathy Fatigue’

December 23rd, 2016 by

End-of-year fundraising is important for nonprofits, but as we hear more and more bad news, it’s impossible for our empathy not to hit a ceiling. What can you do to overcome empathy fatigue and stand out among all the other nonprofits clamoring for contributions? Here are a few suggestions from a communications perspective.

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Make a List, Check It Twice: How Brands Have Prepared for Social Conversations This Holiday

December 19th, 2016 by

As the digital divide narrows and more people turn to the internet to research, make and discuss holiday purchases, it only makes sense that social media is playing a larger role in the season. Sprout Social surveyed more than 1,000 consumers on their social media habits and expectations for brands this time of year. The key takeaway: Social matters at every step—from along the path to purchase to afterwards enjoyment.