PR Insiders

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How to Make Certain Your Media Pitches Will Not Be Ignored

May 16th, 2016 by

When it comes to pitching a story, there are various tenets that I have always disagreed with, e.g.: reporters and editors won’t read a pitch longer than a few sentences; when trying to place a photo accompany it with a short caption; TV pitches have a better chance of success when B-roll is available. But there are some rules that I have always enforced with account execs so that their pitches at least have a chance of success.

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Crisis Communications Lessons From the Campaign Trail

May 12th, 2016 by

The 2016 presidential election has been nothing short of a spectacle, turning traditional political conventions (no pun intended) squarely on their head. And just as this election has forced the political establishment to alter its strategies, business organizations must re-evaluate how to approach the unpredictable and unforgiving crises they face in today’s new media landscape.

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Why Your Brand Should Have LinkedIn Guidelines for Employees

May 11th, 2016 by

Many companies don’t even refer to LinkedIn in their social media policies, much less provide guidance on how to use LinkedIn effectively. By contrast, policies frequently describe how employees are to behave with Facebook, Twitter, Instagram and others. As a result, companies are taking a big risk with LinkedIn if employees “go rogue” and don’t consider their company’s brand when writing their LinkedIn profiles.

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How to Turn Data into Different Infographics for Different Audiences

May 10th, 2016 by

As communications professionals, a significant part of our job is to tell well-developed stories that engage target audiences. With recent research suggesting that brands have less than four seconds to hold consumers’ attention on a web page before they move on, it’s important now more than ever to consider the various vehicles to tell our stories in a compelling way.

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5 Smart Ways to Grab Headlines During an Election Year

May 4th, 2016 by

During an election year, it can seem like the news cycles are constantly dominated by tawdry political scandals, controversial sound bites and mountains of op-eds and think pieces. How’s a PR pro supposed to grab headlines in a positive way amid massive election coverage?

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Micro-Influencers for Maximum Impact

May 4th, 2016 by

As influencers’ follower numbers rise, engagement actually decreases. Basically, having a larger following does not mean that their followers are more engaged, which can be an issue to brands trying to reach their target audiences through these individuals. Micro-influencers better connect with their followers due to their targeted focus on very niche areas and topics.

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3 Best Practices for When Crisis Strikes on Campus

May 2nd, 2016 by

Universities today seem to be more vulnerable than ever to reputational crises. Not only are they educational and research institutions, but they are also home to major athletic programs, Greek life communities, alumni organizations and political groups. It is all of these stakeholders that make universities not only strong but also vulnerable to the unexpected event that could cause significant damage to the institution’s reputation.

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Performance Vs. Outcomes: Why You’re Measuring PR All Wrong

April 29th, 2016 by

Measuring PR is a hot topic. Talk to any PR or marketing leader and they want to know which campaigns are paying off, which influencers and reporters are driving engagement, and if their agency retainer is bigger than their ROI.

The problem, of course, is that most leaders aren’t sure how to find those answers. The intention to measure PR accurately is there, but the ability often isn’t.

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Why Communications Pros Need to Develop a Nose for ‘News-Fluence’

April 25th, 2016 by

PR firms have a massive opportunity to go way beyond the old practice of merely pitching existing news. The smartest among us can become masters of crafting the news. That means spotting trends and keeping up with what’s developing in pop culture, then using those insights to put out routine news in more compelling ways, create opportunities and coattail on relevant breaking news.

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Blog Like a Pro: Engage Your Audience and Stay Relevant

April 21st, 2016 by

Strong blog content is the “gift that keeps on giving.” Every post you publish boosts organic search engine relevance, thus keeping your brand top of mind and at the top of online searches. It’s also a highly effective way to stay engaged with your readers, building an atmosphere of long-term trust among your audience. And of course, it’s a way to further extend your brand’s personality in ways that traditional marketing may not.