PR Insiders

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5 Ways to Create Engaging Social Media Graphics

October 28th, 2016 by

If a picture is worth a thousand words, a social media graphic is worth 40 times that—research shows that visual content is up to 40 times more likely to be shared on social media over other types of content. With some prior strategic planning, strong visual content can become a regular part of your brand’s social media footprint, which will help cultivate an integrated brand voice that will more deeply connect with customers and clients alike.

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Lessons From Samsung’s PR Fiasco: 6 Tips to Protect Your Reputation

October 26th, 2016 by

The company has been criticized by the public and commentators about its lackluster response to the issue, with some media complaining that statements have been vague, lacking detail of what exactly went wrong. Watching events snowball from the sideline, brands can learn some valuable lessons about protecting brand and reputation in a time of crisis. Here are six things Samsung’s PR crisis reminded us.

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Starting a Business From Scratch: How to Market & Brand Yourself

October 21st, 2016 by

More often than not, when building a new business from scratch, there are zero dollars available for marketing or PR outside of creating a sleek, legitimate website. However, many professionals do not realize how much marketing can be done on the part of the business owner at the beginning, and at no cost other than time and some effort.

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How to Use Content Marketing for a Successful PR Campaign

October 18th, 2016 by

Content marketing is any correspondence you create and distribute to inform, teach and engage with a business’ readers and followers. The end goal is building relationships, thereby increasing brand awareness and name recognition. It’s much more than posting funny cat videos on Facebook or randomly updating a blog; it’s a consistent, measured approach to reach a specific audience.

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Speaking From Experience: Media Training Tips You Probably Never Learned in School

October 14th, 2016 by

As a former reporter and editor at New York City newspapers and wire services, when I crossed the Rubicon and joined a PR firm as newspapers failed, I disagreed with how agency clients were prepared for interviews by media trainers.

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What’s the Moral of Your Thought Leadership Story? 5 Classic Storytelling Elements for Content That Converts

October 10th, 2016 by

Thought leadership content should be as enjoyable and compelling as a fairy tale. “Little Red Riding Hood” taught us not to talk to strangers. “The Boy Who Cried Wolf” taught us to tell the truth. And “Rapunzel” taught us to think outside the box. There were morals to these stories. Finding your own thought leadership story starts with the moral. What is the story that will best demonstrate your credibility, experience and divergent thinking? Tell that one.

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4 Tips to Keep a Blossoming PR Agency Growing Tall

October 7th, 2016 by

Eventually, with a lot of work and a little luck, you’ll look down and realize that you’re flying—but what now? Once you’ve established your agency, it’s time to take a step back and think about how you can make it grow. As an influx of potential clients and employee applicants come your way, use these four tips to help ease the growing pains and ensure you continue building off of the solid foundation you’ve laid.

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The Second Pillar Of Successful Start-Up Communications: Relationships

October 3rd, 2016 by

Relationships should be just as much a part of your brand strategy and business plan as your basic production model. These relationships form both internally and externally and require a keen emotional intelligence.

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How to Get Your App Covered by the Media, in 4 Steps

September 30th, 2016 by

Increasing competition and a rapid shift in technology have made both the mobile app and journalism industries particularly volatile in recent years. Mobile app market saturation is at an all-time high, making it difficult for app creators to enter the industry and gain exposure. Meanwhile, the journalism industry is struggling with monetization as the advertising landscape evolves, being forced to re-evaluate the way it serves online content.

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A Quick Look at PR’s Evolution Over 40 Years

September 28th, 2016 by

What the best PR does is amplify brand stories and messaging in ways that connect with the target audience, whether the brand defines that audience as pure consumer, professional or a hybrid. And think about what connection meant 40 years ago—if you weren’t connected via membership in a school club, a religious or professional organization, or at the very least to the households who shared your party phone line, then the extent of your connections would likely have been limited to family members, schoolmates and work colleagues.