The experiences of Penn State and Rutgers show how cultures with lax oversight, athletic-department hubris and the failures of effective university leadership can sink well-cultivated reputations for learning and integrity.
A well-managed brand can be a strong business asset in tough economic times. Here are some PR takeaways to consider when leveraging a brand in this climate.
In November 2011, it was necessary to close a heavily-used bridge for 48-hours over a weekend to pour concrete on the new lanes. Here’s what we learned.
One of the best bosses I ever had was a great communicator. He would take the time to sit down with his team and share important organizational news.
As PR professionals, we understand the value of a well-written, timely press release. As a crucial part of any successful public relations strategy, a press release provides you with an opportunity to boost company visibility and have control of the news that’s being shared.
While you can gush mentions about your brand until you are blue in the face, and Kim Kardashian can tweet about your brand until she breaks a nail, the two of you may cause awareness but lack the audience loyalty and trust to cause notable action.
Professional reputation hinges on proper email communication. Use these tactics to ensure you don’t jeopardize your business relationships.
Brands are increasingly using video as an engagement tool to connect with target audiences. Here are five easy ways to optimize your YouTube experience.
I made a concerted effort to harness the relationships that I had spent years developing and take them with me to the next stop on my career path.
As readers of my past articles might know, I’m a strong believer in going against the grain regarding long held PR tenets. This is especially true when it comes to media relations.Here are several “play …