PR Insiders


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PR Expert Discusses the Highs and Lows of Sole Proprietorship

Elizabeth Fairleigh sits down with PR News to fill us in on the day-to-day operations of running her own communications agency. | MORE »

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Pin-spiration: Discovering Recipes (and Brand Advocates) Through Pinning Bloggers

Pinterest has opened the door to discovering hundreds of creative food-focused bloggers, each with his or her own unique style and taste.  | MORE »

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7 Steps to Better Communicating Your Brand’s Story

How do you become a strong brand, too, with a story that others want to tell? By leading with “why you do what you do.” | MORE »

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A Different Take on the Crisis PR Checklist

PR agency veteran Arthur Solomon explains why he is an outlier when it comes to certain tenets of crisis public relations.  | MORE »

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10 Tips for Managing a Brand’s Wikipedia Page

Marcia W. DiStaso, Ph.D., provides 10 best pracitces for managing a brand’s Wikipedia page.  | MORE »

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In Defense of AVEs

PR professor and corporate PR veteran Terry Hemeyer says AVEs still reveal something many PR professionals claim to provide—tangible value.  | MORE »

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Moving Up By Staying on Top of the Bottom Line

For communicators who want to prove ROI, they’re going to have to start being more proactive on how to calculate their spreadsheets.  | MORE »

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5 Ways to Turn Off Journalists When Pitching Your Story

To make life a little easier, here are some things not to do when pitching journalists. | MORE »

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5 Steps for Persuading Execs to Improve Their Communications

An abundance of self-confidence from executives can strain effective communications.  | MORE »

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How to Protect Your Brand from a Twitter Hacking

With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it is next on hackers’ hit lists. | MORE »

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