Coronavirus has resulted in remaking the media and social media worlds into one-subject universes, at least for now. As a result, PR pros pitching stories to content creators need to adjust. And before you do anything, make sure your pre-scheduled messages won’t offend during this unsettling moment. After that, adjust expectations and pitch with the content creator’s needs in mind.
PR Insiders
In Coronavirus Crisis, South Korea Shows How Government PR is Done
March 16th, 2020 by Frank AhrensSo far, no country is able to control coronavirus. Arguably, South Korea is managing it, despite taking a very heavy hit. A communicator representing the Embassy of South Korea argues the country’s daily and transparent government communications protocol is playing a large role in the nation’s successful coronavirus management.
PR Lessons from The Biden Campaign’s Turnaround
March 11th, 2020 by Laura GrossJoe Biden’s campaign was all but dead just weeks ago. Today he’s the frontrunner for a chance to unseat the president. Working with few resources and little infrastructure in Super Tuesday states, Biden communicators honed their messages and turned to garden-variety earned media and social media. It worked.
What Does Diversity & Inclusion Have to Do with Your Crisis Plan? Everything
March 10th, 2020 by Esther-Mireya TejedaLinking diversity and inclusion to crisis is not something communicators think of often. Yet, when an organization’s PR team does not reflect the ethnic makeup of its consumers, there is a tremendous opportunity for failed risk assessments. Simply put, less diversity can mean more bad judgement calls
A PR Goal for International Women’s Day: Get More Women Quoted in Media
March 6th, 2020 by Cheryl GaleSince they are roughly half the population, women should be quoted about half the time in the media. A recent analysis shows women are cited in content only about one-third of the time, however. With Women’s Day approaching, PR pros can help rectify this issue in a variety of ways, from mentoring to formal industry efforts.
The Houston Astros Offer Lessons in How Not to Apologize
March 5th, 2020 by Dave DykesThe Houston Astros, as many know, are a baseball team. Without wanting to, the franchise and Major League Baseball have supplied a classic case study for PR education in the field of crisis communications. Most likely the outcome of the team’s disastrous crisis response will continue to be written during the coming baseball season and beyond.
Lessons Earned: How a PR Pro Got Out of a Well-Paid Rut
March 4th, 2020 by Matt BiancoIn this continuing series about lessons in career and life, a senior communicator at a relatively unknown but major aluminum company explains why he left a very good position at a much larger firm. It was the best career move he’s made, he says.
Remembering The First Black Woman to Own a PR Firm
February 28th, 2020 by Jared MeadeTo end Black History Month, we offer the story of Inez Kaiser, the first black woman to own a PR firm in the US. Kaiser was a polymath. A teacher, an activist, a cook book author and an entrepreneur, Kaiser accomplished all this at a time when African-Americans struggled for basic civil rights.
8 Tips to Increase Consumer Engagement on Social Media
February 27th, 2020 by Ronn TorossianSocial media impressions is not the number of people that your post impressed. This, in part, is why social media is outgrowing its reliance on impressions as the sole metric for success. Consumer engagement (likes, shares, retweets and comments) has become the top priority. Here are eight easy tips communicators and marketers can use to bolster consumer engagement on social.
Five PR Management Tips They Don’t Teach You in College
February 25th, 2020 by Larissa BundziakThere’s plenty to learn about PR in college programs. On the other hand, there are few better teachers than actually practicing PR on the job. Four years out of college, our author argues that managing expectations is a key area that PR classes failed to cover. Here’s what she’s learned attending the college of hard knocks.