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There are important guidelines to consider if you are in the process of transforming your corporate brand position to reach a non-traditional target audience.
You find stories about content marketing everywhere you look, but does it match its popularity in the press? We conducted a survey of marketing professionals to find out.
We’re constantly communicating with one another, but the balance has shifted to remote communication. Here’s a way to make the most of face-to-face interaction.
Figuring out how to best handle a PR crisis depends in part on whether your client is a public company, private company or non-public organization like an NGO.
When it comes to agencies hiring interns, the question that always comes up is: “To pay or not to pay.” Frankly, that should never be the question.
Planning a proactive public relations strategy for your business can pay huge dividends. Here is a comprehensive list of things to think about when crafting that strategy.
Not every event will be a slam dunk for PR, but sticking with a certain approach can help curate content and position your company as a thought leader.
You have to think about and plan for the possibilities of what could happen to your organization—those big, scary and hard to talk about possibilities that are beyond your control.
The Business Wire 2014 media survey asked reporters what types of news they want to see in a press release. Here are the 7 types of content reporters want to see.
Here are some tips in including SEO in the content-driven communications strategy of a company.