Almost everyone has a phone in his/her pocket with more power than the computer we used to get to the moon in the ’60s. And consumers assume that next-generation technology will be twice as good. This is democratized technology at a global scale. How do communicators manage in this environment?
There are multiple ways to measure PR success, including website traffic, keyword searches, SEO metrics, call volume and customer retention. One thing is critical: Commit to measuring PR progress from the onset.
PR pros commonly say they love their jobs because no day is quite the same. A given day for a communications professional can include many different, exciting challenges—from handling media relations during a front-page crisis to implementing a new social media platform to coordinating the latest corporate sustainability initiative and everything in between.