“Storytelling” is a trendy concept in the world of PR and marketing that implies elevating your work to a realm of artistry. But every story has a first step, so start at the beginning and don’t ignore the foundation of what makes a story effective.
Determining the strategy at the heart of your storytelling efforts is crucial.
If you’re extraordinarily lucky, influencers are working their magic on your brand’s behalf with zero effort on your part. If your luck is rather ordinary, then somehow you’ve got to find influencers who might already feel positive about your brand and work with them on your brand’s behalf.
Here are some tips and tricks that will help you get started using Snapchat, and some ideas for unique content you can offer your audience.
Bleacher Report was the top U.S. brand on Twitter in 2015 in terms of engagement, with 20.6 million likes and retweets, according to Shareablee data provided exclusively to PR News.
Even though YouTube shows no signs of slowing, many brands still look at it as either a check box or a content dump.