Digital PR


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Lane Bryant’s #ImNoAngel Campaign Takes On Victoria’s Secret

Lane Bryant’s campaign provide a few takeaways for communicators, foremost among them the importance of creating a unique, albeit accessible hashtag. | MORE »

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How to Get Your Brand Started on Instagram [Infographic]

This infographic demonstrates in a few simple steps how to get your brand set up on Instagram. | MORE »

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6 April Fools’ Day Pranks From Brands That Actually Have a Sense of Humor

Some brands put effort into being funny and seem to have decent comedic chops. Here is what six of them did for this April’s Fools Day. | MORE »

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3 PR Lessons From Jay Z’s Tidal Launch

Jay Z’s media strategy for his Tidal music service provides a veritable clinic for communicators who are looking for ways to make a splash when they announce new products and/or services. | MORE »

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Picture This: Retailers Flock to Instagram

Brands and organizations of all stripes are starting to embrace Instagram, whose youthful user base grew to 64.2 million last year and is expected to top 100 million by 2018.  | MORE »

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Using Inventive Messages to Inspire Young People

The cause of science, technology, engineering and math, or STEM, is being embraced by a growing number of groups, including scientists and inventors. | MORE »

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The Week in PR: March 30, 2015

McDonald’s seeks ‘Moments of Joy as sales’ slump. | MORE »

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Shooting for Brand Lift via March Madness

The 2015 NCAA men’s basketball tournament heads toward the Final Four this weekend. But consumer brands have been scrambling to align their messages with March Madness since it started nearly two weeks ago. | MORE »

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Infographic: How to Get the Attention of March Madness Fans

More than half of U.S. college basketball viewers garden as a hobby, 12% watch CBS’ “The Good Wife” and 18% enjoy scrapbooking.  | MORE »

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4 Things You Need to Know About Your Digital Footprint

We are becoming increasingly defined by our digital reputations, and this trend is only going to continue as more data about us becomes available and searchable. | MORE »

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