Great communicators are usually great writers, and great writers create great PR.
Got ‘Vacationitis?’ An Offbeat Hilton Hotels Campaign Leverages Business-Travel Strength Into Leisure Market
Hilton Hotels & Resorts wanted to find a way to help pressed-for-time business travelers see that the hotel chain could provide an escape, as well.
You may think you’re in communications, but you’re really in inbox management.
After a disastrous 2012, ailing retail giant JCPenney is on a campaign to win back its customers.
Don’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.
Marcia W. DiStaso, Ph.D., provides 10 best pracitces for managing a brand’s Wikipedia page.