Digital PR


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Brands’ Brief Instructional Videos Got the Most Shares on Facebook in ’15

The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook. | MORE »

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Five Ways Social Listening Will Become Audience Intelligence in ’16

Social listening doesn’t cut it. Audience intelligence is replacing it. | MORE »

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How Call of Duty Used Snapchat to Ignite Its Community

Activision and Edelman created the first ever in-game integration with Snapchat by installing a “hack” in the Black Ops 2 online multiplayer maps.  | MORE »

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8 Crisis Management Policies for PR Pros

When a crisis strikes your brand, how you communicate with employees is at least as important as how you communicate with the media and the outside world. | MORE »

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5 Ways to Use Social Data to Build a Winning PR Campaign

By weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.  | MORE »

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10 Rules for Writing Great Social Media Content

Writing for social media is unlike writing for any other content channel. Here are some tips on how you can sharpen your skills. | MORE »

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CES 2016: What the Internet of Things and a Wild West of Data Means for PR

On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.  | MORE »

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Data Rights, Connectivity, Cyber, Wearables, Virtual Reality Dominate CES for Communicators

With some 176,000+ people converging on Las Vegas, January 6-9, for CES, how does one survive? Get around? Think? | MORE »

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4 Small New Year’s Resolutions for Success in 2016

Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game. | MORE »

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The Best PR Approach for Any Budget

As communications specialists we will always be in a position to add value. The question is: how can our skills add the best value? | MORE »

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