Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.
Case Study: Mining its Database for Bad Buzzwords, LinkedIn Raises Its Profile with a Seamless Global Media Relations Effort
With the goals of engaging customers and creating awareness around its brand, LinkedIn used its data-gathering capabilities to develop a clever hook with the media.
Apple publicly disclosed its supplier list as well as a major supplier responsibility report in an effort to shed light on its corporate social responsibility practices.
TerraCycle’s Albe Zakes and Sandy Won of the International Center for Research on Women provide some tips on Facebook strategies that won’t break the bank.
For communicators, there’s no need to take sides in Twitter and Google’s recent clash over the latter’s new social search offering.
Not only are local businesses increasingly embracing social media’s free aspects, they are also upping their spending on ads on social platforms.
Google’s newest search feature, Search plus Your World, was lauded and critiqued immediately after its launch—but what do the changes mean for PR pros?
Silverpop’s Arthur Hughes offers five ways to make your e-newsletter an immediate must-read.
In this excerpt from PR News’ just published Employee Communications Guidebook Vol. 3, Red Ant communications manager Steph Yaguer offers some best practices in interacting with the public via social media during a crisis.
Branded content—a fusion of publishing and marketing—saw a major rise in 2011, and is forecast to increase again in 2012.