Digital PR

Social Media Report Card: Two Smaller Airlines Build Strong Social Customer Bonds via Thoughtful Content

April 9th, 2012 by

A comparison of two niche airlines’ social media programs clearly shows that corporate values, benefits and differentiators can be successfully communicated via social platforms.

Social Media Report Card: Two Smaller Airlines Build Strong Social Customer Bonds via Thoughtful Content

April 9th, 2012 by

A comparison of two niche airlines’ social media programs clearly shows that corporate values, benefits and differentiators can be successfully communicated via social platforms.

How to Launch PR Stunts With Lasting Power

April 9th, 2012 by

The use of digital and social PR channels can make the traditional PR stunt more than a one-off activity.

Picture This: Facebook Buys Instagram for $1 Billion

April 9th, 2012 by

On the heels of its release of an Android application, Instagram has been acquired by Facebook

Picture This: Facebook Buys Instagram for $1 Billion

April 9th, 2012 by

On the heels of its release of an Android application, Instagram has been acquired by Facebook

Tech Industry Offers Rote Responses About Supply Chains

April 9th, 2012 by

American high tech companies are still not being forthcoming about working conditions in their supply chain, according to a New York Times report.

Tech Industry Offers Rote Responses About Supply Chains

April 9th, 2012 by

American high tech companies are still not being forthcoming about working conditions in their supply chain, according to a New York Times report.

Yankees Win Again—on Social Media

April 5th, 2012 by

Social media analysis from Banyan Branch shows that the Yankees are by far the most popular MLB team on Facebook; the tech-savvy San Francisco Giants are the most active team on Twitter.

Adaptation Essential to Reaching Digitally Savvy Audiences

April 5th, 2012 by

The methods of engaging customers and clients keep changing dramatically, says Albe Zakes of "upcycling" company TerraCycle.

4 Best Practices for Smarter Global Digital Communications

April 5th, 2012 by

Combining a global strategy with local expertise is the key to success when implementing communications campaigns on a broad scale.