Digital PR


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Time to Adopt the Newsjacker’s Motto: Always Be Prepared

Speed and flexibility are the PR requirements for taking breaking news and making it your own. | MORE »

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Time to Adopt the Newsjacker’s Motto: Always Be Prepared

Speed and flexibility are the PR requirements for taking breaking news and making it your own. | MORE »

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Social Media Report Card: Two Smaller Airlines Build Strong Social Customer Bonds via Thoughtful Content

A comparison of two niche airlines’ social media programs clearly shows that corporate values, benefits and differentiators can be successfully communicated via social platforms. | MORE »

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Social Media Report Card: Two Smaller Airlines Build Strong Social Customer Bonds via Thoughtful Content

A comparison of two niche airlines’ social media programs clearly shows that corporate values, benefits and differentiators can be successfully communicated via social platforms. | MORE »

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How to Launch PR Stunts With Lasting Power

The use of digital and social PR channels can make the traditional PR stunt more than a one-off activity. | MORE »

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Picture This: Facebook Buys Instagram for $1 Billion

On the heels of its release of an Android application, Instagram has been acquired by Facebook | MORE »

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Picture This: Facebook Buys Instagram for $1 Billion

On the heels of its release of an Android application, Instagram has been acquired by Facebook | MORE »

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Tech Industry Offers Rote Responses About Supply Chains

American high tech companies are still not being forthcoming about working conditions in their supply chain, according to a New York Times report. | MORE »

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Yankees Win Again—on Social Media

Social media analysis from Banyan Branch shows that the Yankees are by far the most popular MLB team on Facebook; the tech-savvy San Francisco Giants are the most active team on Twitter. | MORE »

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Adaptation Essential to Reaching Digitally Savvy Audiences

The methods of engaging customers and clients keep changing dramatically, says Albe Zakes of "upcycling" company TerraCycle. | MORE »

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