Corporate Responsibility

New Study: Digital Increasing Online Social Awareness

January 22nd, 2009 by

The 2008 Digital Future Project, conducted by the Center for the Digital Future at the USC Annenberg School for Communication, identified several trends pertaining to Web usage, including increasing online community membership and the role… Continued

The Weather Channel: Going Green at Work

January 21st, 2009 by

The tide has turned. Concerns for the environment that once were considered controversial have now become mainstream. The commitment by The Weather Channel to work at all levels to further the green movement has its… Continued

A Lesson in Walking the Talk

January 20th, 2009 by

As a communications agency, we do a lot of talking. And, we advise our clients on how, when, where, and with whom they should talk specifically about issues of corporate social responsibility.  In an effort… Continued

Empirical Evidence: CSR & the Bottom Line

January 20th, 2009 by

"High performance and high integrity are good for the bottom line." Two scholars in the area of corporate social responsibility (CSR)–Robert L. Heath, Ph.D., and Lan Ni, Ph.D., both of the University of Houston–reached that… Continued

How NBC Universal Shows it Means Business with Green Efforts

January 14th, 2009 by

To implement an effective green campaign within an organization, the first order of business is to establish a green mission. What are your company’s objectives and how can they be achieved? NBC Universal’s mission is… Continued

Ten Lessons in Cause Branding

January 12th, 2009 by

Following are 10 lessons companies need to note when implementing cause branding initiatives:
 Lesson # 1: Cause branding is a real commitment.
 Lesson # 2: It starts with your own people. Lesson # 3:  It… Continued

Improve Your Brand’s Image with Corporate Giving

January 7th, 2009 by

Every corporate entity (or individually run business) should make it a priority to be socially responsible and give back to the community in which it operates. Besides being the right thing to do, corporate giving… Continued

Engaging with Activists: 10 Tips from the Trenches

January 5th, 2009 by

Just as with any relationship in the early courting stages, activist engagement is never easy at the start. Most companies just don’t know how to talk to activists. Make no mistake―activists hardly know how to… Continued

First Year of Mobile Giving Outperforms First Year of Online Giving

January 5th, 2009 by

In 1997, online donations in the United States totaled a mere $300,000. In 2007, online donations were pinpointed at $10.44 billion reflecting exponential growth in overall giving and technology, according to a Harvard University study… Continued

Not All Is Green: Mags Jumping off Eco-Friendly Bandwagon

December 30th, 2008 by

A recent issue of Mediaweek reported that magazines have started to cool toward green issues. As more and more Fortune 500 companies launch eco-friendly initiatives, this development for the magazine industry is telling. It’s also… Continued