Corporate Responsibility


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First Year of Mobile Giving Outperforms First Year of Online Giving

In 1997, online donations in the United States totaled a mere $300,000. In 2007, online donations were pinpointed at $10.44 billion reflecting exponential growth in overall giving and technology, according to a Harvard University study … | MORE »

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Not All Is Green: Mags Jumping off Eco-Friendly Bandwagon

A recent issue of Mediaweek reported that magazines have started to cool toward green issues. As more and more Fortune 500 companies launch eco-friendly initiatives, this development for the magazine industry is telling. It’s also … | MORE »

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Investors Still Seeing Green

Even while citing a down economy and concerns about the Earth’s ecosystem, business owners continue to be optimistic about giving to environmental causes, according to a survey released by SunTrust Bank Private Wealth Management. Notable … | MORE »

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Making Green by Going Green

The question of sustainable business practices’ actual contributions to bottom-line profits is oft-debated, but a new report released by the Economist Intelligence Unit and sponsored by Cisco, HP, Qualcomm, SAS, Abbott and UTC makes a … | MORE »

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Tip Sheet: Short & Sweet: Simplifying the CSR Report

By Sharon Linhart Developing an excellent corporate social responsibility (CSR) report may be easier than attempting to develop an excellent definition for CSR. Today, the term CSR is used synonymously with terms such as corporate … | MORE »

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How To…Tap Cause Advocates to Boost Earnings

We are in the midst of a holiday season fraught with contradictory needs. The economy needs a boost from consumer spending, but shoppers are wary of parting with their dwindling dollars. Nonprofits have more people … | MORE »

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Consumers More Brand Loyal to Companies that Do Good

According to the second annual Edelman goodpurpose study, a majority of consumers are willing, even during an economic downturn, to change their brand loyalties to companies that do good as opposed to others. Also, the … | MORE »

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Evolution of an Eco Experience

Many of today’s environmental problems are ones that are most influenced by the behavior of everyday people. Our individual actions—mowing the lawn, cleaning the house, driving the car—produce small amounts of pollution that when added … | MORE »

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How Cause Marketing Can Help Generate Publicity

One sure-fire way to generate buzz for both your company or product/campaign is to align it with a cause. Following are some short tips for your review and edification: Pick your favorite non-profit organization and … | MORE »

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Time Names Top Ten Green Stories for 2008

Time Magazine has just named its top ten green stories for 2008. The choices range from completely unsurprising (i.e. Barack Obama, offshore drilling) to eyebrow-raising. Check it out and see if you agree with Time: … | MORE »

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