When launching a b2b product or service, PR pros have to introduce a client’s product in an interesting way, while making it stand out in a crowded marketplace.
These types of communication have a huge influence on the fortunes of the affected company for years, so getting them right is important.
As an industry, PR tends to stand in the shadows—behind its clients, promoting them and making them the heroes.
Brands: Twitter continues to commit news. After laying off 8% of the workforce two weeks ago.
It’s a fair assumption that integrating PR and marketing is a good way to achieve long-term business results.
Excel spreadsheets do the math for you. Seriously, though, measurement is about far more than numbers.
Sometimes a survey stands alone. Its data is acknowledged and then placed on a shelf to gather dust. Last week’s PRSA Foundation study of the attitudes of young Black and Hispanic PR professionals is meant to kick off a larger effort.
MSLGroup and parent Publicis Groupe reached a proposed settlement with plaintiffs valued at nearly $3 million in a gender discrimination suit.