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Sallie Mae Shares Its Social Media Policy Checklist for Crisis Preparation

November 7th, 2017 by

Each week we focus on a relevant slide from a recent presentation. This week’s presenter is Temeka Easter, senior social media director at Sallie Mae. Her slides look at the checklist Sallie Mae uses for crisis and in more tame circumstances.


Consumer Engagement With Nonprofits Down 9% in Q3; Facebook Dominates

November 7th, 2017 by

Another week, another example of platforms chipping away at Facebook’s dominance. The emphasis is on the word chipping, though. In Q3 2017, nonprofit brands saw a small decrease in consumer engagement with their social posts. Facebook took a harder hit than other social channels.

John Schnatter, CEO, Papa John’s

The Week in PR

November 7th, 2017 by

Our weekly roundup of news, trends and personnel moves in PR and communications. This week’s stories include Papa John’s deflection onto the NFL; a judge tells Wells Fargo’s board and senior executives they should have known; and IBM’s Jon Iwata is getting set to retire.


How Barclaycard Used a Three-Part Plan to Bolster Its Influencer Effort

October 31st, 2017 by

Last year, JetBlue and Barclaycard partnered to launch the JetBlue Mastercard portfolio, consisting of a suite of credit cards designed with benefits to appeal to the JetBlue traveler. To bolster awareness of the new products, Barclaycard and JetBlue chose to deploy influencers. Here’s how the brands developed a 3-part plan to get the most value from the influencers they chose.


PR Firms Are Sick Over Healthcare Costs

October 31st, 2017 by

In exclusive data supplied to PR News, Gould + Partners chief Rick Gould explains that healthcare costs are squeezing small, medium and large PR firms and their employees badly. The good news, Gould says, is that firms are doing a lot of work to find plans that won’t break the bank.

More Than History: Virginia lures travelers as the birthplace of 8 U.S. presidents but also of wine in America. Its mix of wine, history, food and nature differntiates itself to tourists.    Source: Virginia Tourism Corporation

How ‘Virginia Is for Lovers’ Keeps Its Brand Alive Through Personalization

October 31st, 2017 by

In our regular feature we ask communicators to spot trends and tell us how they and their brands have reacted to them. This week we hear from Caroline Logan, director, communications, Virginia Tourism Corporation. She explains how personalized storytelling has revived the Virginia is For Lovers brand.


How to Prevent Influencers From Damaging Your SEO Strategy

October 31st, 2017 by

It is not a secret that influencer marketing has made great strides as brands seek to build credibility, relevance and awareness among their key target audiences. Yet there’s an issue with influencers that can hurt your SEO significantly. This article tells you what that issue is and how to correct it.


How Orlando Health Prepared for a Live Shooter

October 31st, 2017 by

In this Slide of the Week, Kena Lewis, director, public affairs & media relations, Orlando Health, shares some of the crisis preparedness steps she and her team use. Regular drills keep the team sharp, she says, and a crisis communications plan, provided physically and electronically to each employee, contains, among other things, a list of phrases for support and safety that communicators can use to create statements without too much effort.

Kevin Spacey

The Week In PR

October 31st, 2017 by

Our weekly roundup of news, trends and personnel moves in communications and marketing. This week’s edition features stories about Kevin Spacey’s poorly crafted apology and Mark Halperin’s fairly good one. We also look at offensive art on a cereal box and a big personnel move on the agency side in Washington, D.C.


Course Correction: How JetBlue Revamped Its CSR Route Map

October 24th, 2017 by

Corporate social responsibility has been evolving for quite some time, moving from pure philanthropic efforts to a fully ingrained way of doing business. Today, companies most respected for CSR listen to the