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Navy, Marines Take 2 Paths on Crisis

April 3rd, 2017 by

There were many examples last month of organizations screwing up and resulting in crises badly handled. We could have piled on PwC for the Oscars, but given that Hollywood obsessed about it for weeks, it was hard to find much more to say. And of course, we would have loved to weigh in on the great leggings-on-United kerfuffle clinging to Twitter as, well, leggings do. But frankly, in these times, all that seemed trivial compared to a couple of serious crises plaguing America’s military.

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4 Pages From a Phoenix Suburb’s Crisis Plan

April 3rd, 2017 by

When a massive, five-alarm fire broke out on a Saturday evening in busy Gilbert, Arizona, a Phoenix suburb home to nearly 250,000 residents, the Gilbert Fire and Rescue Department partnered with Gilbert’s Digital Communications Department to take a teamwork and technology approach to communication and community outreach. Here’s how they did it.

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How Pinterest Can Help B2B Brands Drive Traffic and Enhance Storytelling

March 27th, 2017 by

Pinterest is no longer just for brides. Recent data indicate its audience is rapidly diversifying, as men join the network at a growth rate of 70% year over year, although women remain its dominant followers. The site’s audience growth and diversification further underscore the idea that Pinterest is an untapped opportunity for B2B communication pros. Here’s how to take advantage of this platform.

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Wikileaks Sees Consumer Engagement With Tweets up 1000% Year Over Year

March 27th, 2017 by

It’s a truism that brands must be on social media. The important question, though, is what platforms are best for your brand? In terms of Twitter, it depends on whether or not you are a B2C or B2B brand, according to data from Shareablee provided exclusively to PR News Pro.

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The Week In PR

March 27th, 2017 by

Our weekly roundup of news, trends and personnel announcements in the PR and communications field. This week’s stories include one about fakenews, culture changes at Uber and Wells Fargo, new features for Instagram and a promotion for Coca-Cola sustainability officer Bea Perez.

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How Bell Helicopter Ensures Brand Is at the Heart of Everything It Does

March 27th, 2017 by

In our regular feature that looks at trends in PR, Robert Hastings, the CCO of Bell Helicopter, discusses how critical it’s been for Bell to put its brand at the center of every communications effort it undertakes.

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Budget Buster: How Brand Communicators Can Produce Compelling Videos at Low Cost

March 20th, 2017 by

With the amount of tension in and attention on the Koreas, it was a serious interview. Professor Robert Kelly was expounding on the impeachment of South Korea’s president Park Geun-hye, during a live BBC broadcast. Kelly was sitting in his home study in Busan, S. Korea, talking with BBC News presenter James Menendez in London. As you may know, this interview eventually became a viral video. How can communicators’ video efforts compete with that?

Mellow Yellow. Not: The Barnacle affixed to a car’s windshield. Source: Havas PR

Parking Reboot: How a Startup Used Serendipity to Grab Media at Low Cost

March 20th, 2017 by

Parking enforcement technology hadn’t evolved much since the invention of the boot, a driver’s nemesis since the 1940s. The ubiquitous metal device is attached to the wheel of a car whose owner often is guilty of having failed to pay multiple parking tickets. Weighing nearly 50 pounds, the boot requires a police officer or parking official to haul the object around, kneel down (sometimes in or near traffic) and attach it. A startup company developed an alternative to the boot. Here’s how it attracted attention.

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How to Create Thought Leadership Using Long-Form Posts on LinkedIn

March 20th, 2017 by

As you know, social media has an important role to play in any PR effort. The ability to connect with and put thought leadership content in front of large social networks via these tools lends itself exceptionally well to addressing the need to influence. Practitioners, though, focus so often on short-form communication on social that the power of long-form publishing in the medium has failed to become as widely recognized—or at the very least, its rate of implementation is lower. Here’s why that should change and how you can be a part of it.

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The Week In PR

March 20th, 2017 by

Our weekly roundup of trends, news stories ad personnel moves in PR and communications. This week includes stories about a rogue tweet at McDonald’s, an update on Wells Fargo and Volkswagen and WE’s acquisitions in Asia.