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How Harris CapRock Won Coverage With a Vague Email Subject Line and Brief Body Copy

When launching a b2b product or service, PR pros have to introduce a client’s product in an interesting way, while making it stand out in a crowded marketplace. | MORE »

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VW’s Letter to Owners Works Because It’s Brief, Informative, Apologetic and Accepts Blame

These types of communication have a huge influence on the fortunes of the affected company for years, so getting them right is important. | MORE »

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In a Rebrand, Rethink Everything, Get Outside Help and Reconnect Boldly

As an industry, PR tends to stand in the shadows—behind its clients, promoting them and making them the heroes. | MORE »

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The Week in PR

Brands: Twitter continues to commit news. After laying off 8% of the workforce two weeks ago. | MORE »

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Self-Confidence, Sharing Resources, Acceptance of Larger Goals are Keys to Integration

It’s a fair assumption that integrating PR and marketing is a good way to achieve long-term business results. | MORE »

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10 [Math-free] Steps to Setting Up a Successful Measurement Program

Excel spreadsheets do the math for you. Seriously, though, measurement is about far more than numbers. | MORE »

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Supportive Senior Execs are Critical to Building, Retaining Diverse Workforce

Sometimes a survey stands alone. Its data is acknowledged and then placed on a shelf to gather dust. Last week’s PRSA Foundation study of the attitudes of young Black and Hispanic PR professionals is meant to kick off a larger effort. | MORE »

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Subscriber Exclusive: Org Chart—How Southwest Airlines Thinks About Social Media

Southwest Airlines’ social business org chart. | MORE »

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How Free Tools Can Help You Measure Instagram’s Value to Your Brand

It’s been said a picture is worth a thousand words. But how much is that Instagram picture you just posted worth to your brand—whether it’s your corporate or personal account? | MORE »

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The Week in PR

MSLGroup and parent Publicis Groupe reached a proposed settlement with plaintiffs valued at nearly $3 million in a gender discrimination suit. | MORE »

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