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PR Opportunities Abound in China

The Chinese market is innovating in ways different than what we are used to in the west. Where we see boundaries, entrepreneurs in China envision new ways to combine social media and ecommerce.

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Less Is Not More

A new survey corroborates what PR pros have heard for years, but not necessarily heeded: Social media platforms require constant attention.

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Carry a Big (Yard)stick

Whether it’s how to build a dedicated measurement system or track your media coverage, the underlying priniciple for all measurement is demonstrating that PR performance is aligned with the company’s financial objectives.

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First Thought, Best Thought

“Most of all, I think it is important to believe in what you are doing and in the people who are doing it. If the leader does not have passion for the enterprise, then you cannot expect others to follow.”

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Boosting Agency-Client Relationships

Responsible client management means maintaining an uncompromised view of what your client thinks about the service you’re performing. It seems obvious that identifying issues before they fester and explode makes a lot more sense than blindly assuming everything is copacetic.

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Beyond 140 Characters: Tips for Long-Form Writing

If you can’t say it in 140 characters or fewer, does it need to be said? It does. Public relations is not a 140-character profession.

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Visual, Mobile Issues Confront Communicators in 2015

As they wade into the 2015 pool communicators will be on the hook to show positive returns for a growing number of disciplines, ranging from online analytics to content marketing to mobile apps.

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Case Study: Campaign Debunks Misperceptions about Public Housing

HAI, Inc. partnered with Cone Communications to develop and launch ReThink: Why Housing Matters. It challenged Americans’ misperceptions about public housing by reinforcing its benefits through compelling story telling initiatives.

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10 Tips for Strengthening Internal Communications

How companies communicate internally is an increasingly crucial aspect of public relations. With more staff working outside the office, companies are using multiple ways to stay connected.

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Social Media or Bust

A new study finds a link between the level of social media actions and the number of social media followers. But there are exceptions.

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