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Dressed Down: A mannequin atop 28 feet of old clothes urges commuters at NY’s Oculus to recycle garments. The Electric Coffin-built installation was part of Unilever’s and Savers’ out-of-home, cause-marketing display, Feb. 6-7.  Source: Unilever/Getty Images

Unilever Wants to Clean More Than ‘Net as It Erects 28-Ft Pile of Soiled Clothes at 9/11 Site

February 13th, 2018 by

How do you engage consumers about holding on to their clothes longer and donating instead of discarding garments? Oh, and you need to work in detergent, body wash and deodorant brands? Unilever had an idea earlier this month and it resulted in a 28-foot-high dress made of old clothes. Honest.

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The Week in PR

February 13th, 2018 by

Our weekly roundup of news, trends and personnel moves in communications and marketing. This week’s stories include PRSA’s chief challenging the LA Times, another wrinkle in the Nassar/gymnastics scandal and new tools coming March 1 for publishers on Facebook’s News Feed.

Emotional 6 Pack: The scene outside a Houston McDonald’s last month during a takeover by Hispanic TV character El Chapulin Colorado. McDonald’s hopes its campaign will forge a personal and emotional tie with Hispanics of all ages.
Source: McDonald’s/Boden

How McDonald’s Uses a Former Superhero to Raise Awareness and Sales of Its Dollar Menu

February 13th, 2018 by

We often examine PR campaigns once they’re over as subjects for case studies. This time we take a slightly different route, looking at how a McDonald’s constructs a campaign whose goal is to attract the Hispanic market to its new Dollar Menu.

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A Bit of Good News for Communicators: Crises Are Predictable and You Can Plan for Them

February 6th, 2018 by

Is there anything new under the Sun when it comes to PR crisis management? Absolutely a pair of veteran crisis communicators tell us. One is to upgrade your planning and take an holistic approach. What you’re not planning? Oops.

A DIFFERENT BREW: Under a new initiative called “Starbucks College Achievement Plan,” the coffee king will offer education assistance to roughly 135,000 eligible employees.

Workplace Culture, CEO Activism, Fake News Seen Critical to Brand Reputation

February 6th, 2018 by

What will be the main drivers of brand reputation when the Reputation Institute issues its Brand Trakr report next month? CEO activism, handling of fake news and rumors and workplace culture will be among the factors getting heavy play in the report, the Reputation Institute says.

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Top Biz Influencers Go for Quality Over Quantity

February 6th, 2018 by

Another in our look back at social activity in 2017. Today we examine the most-engaged influencers in the businesspersons’ category.

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DiGiorno Combines Facial Analytics With Social Listening to Get to Heart of Consumer Experience

February 6th, 2018 by

Did you know 74% of Americans order a takeout pizza or a delivery pizza at least once a month? We didn’t either, but DiGiorno did. And it also knew from social listening that last year 80% of posts about delivery pizza were not positive. That led to a pizza party, er, experiment.

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PR News Data: 30% of PR Pros Say It Would Take a Crisis for C-Suite to Fully Buy Into PR’s Value

February 6th, 2018 by

As a communicator, you know what you and your immediate colleagues think of you. But what about the C-suite? Do its members consider PR highly valuable or would it take a reputation crisis to make them realize communications is a valuable part of any company? That’s what we asked some 200 communicators.

United States' Aly Raisman performs on the floor during the gymnastics exhibition gala at the 2016 Summer Olympics in Rio de Janeiro, Brazil, Wednesday, Aug. 17, 2016. (AP Photo/Dmitri Lovetsky)

The Week in PR

February 6th, 2018 by

Our weekly roundup of trends, news and personnel announcements in marketing and communications. This week we feature stories about the US Olympic Committee in the wake of the Dr. Larry Nassar case, Instagram finally allows brands to schedule posts and Jill Zuckman is promoted at SKDKnickerbocker.

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Edelman Study Urges CEOs to Lead as Trust in Government is Low; Trust Index Way Down in U.S.

January 30th, 2018 by

The start of the year means many things: new goals, fresh opportunities and, of course, the annual Trust Barometer report from Edelman. This indicator of global attitudes has been a sobering read during the past few years. It’s not too much different in 2018, although media’s low trust factor hasn’t slipped too much.