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Data Shows Paid Posts Should Be Part of Your Multi-Step Social Media Effort

February 29th, 2016 by

Those who think social media is an easy way to attract a crowd likely have never attempted to mount a digital PR campaign.

Ditching PPT: How to Give Great PR Presentations Without Slides

February 29th, 2016 by

Most of us in PR have become accustomed to using slides for most or all of our presentations. But do we now rely on slides too much?

How to Make Your Team’s Brainstorming More Effective

February 29th, 2016 by

PR and communication agencies are known for brainstorming with their employees to spark creative concepts—ideas that take shape as clever campaigns, strategies, taglines or other essential messages.

The Week in PR

February 22nd, 2016 by

There have been several changes at Ogilvy. The biggest is the departure of Atlanta office chief Mickey Nall, which a senior Ogilvy official confirmed for PR News Friday.

Tapping Internal Talent to Build a Low-Cost Development Program

February 22nd, 2016 by

How do you take your corporate communications department from best in class to world class?

4 Tips for PR Leaders to Raise Their Energy Level and Improve Engagement

February 22nd, 2016 by

When it comes to our own professional development, however, we often fall short in understanding the full impact of framework and filters on our ultimate success.

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Sports Leagues and Pop Music Dominate Twitter Actions

February 22nd, 2016 by

Bleacher Report was the top U.S. brand on Twitter in 2015 in terms of engagement, with 20.6 million likes and retweets, according to Shareablee data provided exclusively to PR News.

70% of Electorate Says Incivility in Messaging Has Risen to Crisis Levels

February 15th, 2016 by

Nearly all of the American electorate (93%) said a candidate’s tone or level of civility will be an important factor in how they cast their votes in 2016.

5 Tips for Working With Startups in the Healthcare Tech Space

February 15th, 2016 by

Given the high stakes of winning this short game, technology PR can sometimes be an exercise in shouting loudly from the rooftops and hoping for the best exit strategy to appear.

When Change Is Necessary: 5 Things to Consider Prior to Rebranding

February 15th, 2016 by

Fortunately, there are some parameters by which you can measure your need for a rebrand.