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It’s unusual for a company with revenue of $18 million to bypass media buys to help spread the word about its products and services, instead depending almost solely on non-paid, public relations efforts.
A TrackVia survey comes on the heels of Mayer’s edict that starting in June all Yahoo employees work from the company’s offices.
Think of apps as a content delivery—what’s inside that vehicle creates awareness, educates and (let’s hope) in some way provides value for the user.
Anyone can buy ad space, but your target customers will believe what they read in an article or online compared with what they see in an ad.
A blogger has called you out on one of your company’s products—there is extreme pressure on you to quell the rising outrage, or perhaps even to reverse your decision.
PR veteran Andy Polansky took charge as CEO of Weber Shandwick last November after serving as president of the agency since 2004. With Polansky at the helm, Weber Shandwick continues to move toward a
Changing an organization’s culture is a daunting task. It requires comprehensive planning, both internal and external research and outreach and integration with all departments.
Since the dawn of social media, communicators have had a laser-like focus on listening. According to Altimeter Group , 42% of companies have social media listening as one of its top priorities in 2013. Now, a
▶ Mobile Users Get Friendly with Devices: We see it on the subway, in restaurants, in theaters—just about everywhere: Head down, staring at the small screen. Now, a survey by Citrix of 1,000-plus American
Evaluation. Many communicators working for social change within limited budgets balk at the sight of this word, seeing instead, “Abandon hope all ye who evaluate here.” After all, it’s already hard
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