Fortunately, there are some parameters by which you can measure your need for a rebrand.
On some level, you can forgive Carolina Panthers quarterback Cam Newton for his behavior during the post-Super Bowl 50 press conference two Sundays ago.
But what does this kaleidoscopic reality mean for PR practitioners? It means that building relationships matters more than ever.
The most successful crisis response plans deliver all the best attributes of an involuntary reflex.
There are several steps involved: Publish the white paper; promote it on social media; promote it with the news media; and directly promote it.
Taft & Partners considered how diversity is being communicated in workplaces and homes, and to explore what employees encounter on the job.
Akin to Periscope, Facebook Live allows users to broadcast events in real time.
Being a CSR practitioner today is more challenging than ever.