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Activists on Social Media Create a New Challenge For Communicators

When dealing with consumer activists communicators shouldn’t let emotion get the best of the situation. | MORE »

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Be a More Effective PR Pro Through a Knowledge of Ethics Storytelling

Stories play an important role in our daily lives. Many of the books we read, whether fiction or nonfiction, are stories about people, places and events. The same is true of the movies we watch or the plays/shows we attend. | MORE »

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Employee Engagement Strategies in ‘STEM’ Workplaces Spark Creativity

With global workforces that encompass technical professionals and blue-collar workers STEM communicators face the challenge of motivating employees with varying skills sets. Teams must overcome obstacles imposed by time zones and physical locations. | MORE »

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How To Work Hand in Glove With Marketing

As our industry changes and prospective clients expect more from their vendors, PR professionals must adapt in order to stay ahead, win bigger accounts and brand ourselves as more than just a media relations shop. | MORE »

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Beyonce’s New Album May Point to Different Tune for PR Professionals

When pop-music sensation Beyoncé released her new self-titled album the artist pulled a George Costanza, albeit from a communications standpoint: She did the complete opposite of what was expected. | MORE »

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Survey Finds Major Disconnect on Sustainability Efforts; ‘Social Intelligence’ Will Become the Norm This Year

Nearly two-thirds of businesses worldwide view social and environmental issues as “significant” or “very significant” when addressing sustainability concerns, according to a recent study conducted by MIT Sloan Management Review.  | MORE »

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Case Study: Health-Care Partnership Casts a Wide Net to Plug Documentary Series Focusing on Obesity Epidemic

Don’t underestimate the appetite for the long version. You might be surprised by how many people will want to watch the entire documentary. | MORE »

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Reevaluating Employee Classifications

As PR agencies grow, positions become more specialized and employees begin to fit more neatly into certain, defined roles. As this occurs, it is critical for PR managers to reevaluate their employee classifications to determine which employees should be classified as exempt (not eligible for overtime) and non-exempt (eligible for overtime).
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Tracking Nascent Social Media Platforms Cost of Doing Business

Facebook, Twitter and, to a increasing degree, Instagram tend to suck up most of the oxygen when it comes to how communicators can leverage social networks and align them with corporate goals and objectives. But in the last several months a slew of new social networking tools have strutted across the social landscape prompting massive attention throughout the media. | MORE »

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Benefits of Reciprocal Mentoring Apply to Both Sides of the Table

Being a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma. | MORE »

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