Those who think social media is an easy way to attract a crowd likely have never attempted to mount a digital PR campaign.
Most of us in PR have become accustomed to using slides for most or all of our presentations. But do we now rely on slides too much?
PR and communication agencies are known for brainstorming with their employees to spark creative concepts—ideas that take shape as clever campaigns, strategies, taglines or other essential messages.
How do you take your corporate communications department from best in class to world class?
When it comes to our own professional development, however, we often fall short in understanding the full impact of framework and filters on our ultimate success.
Bleacher Report was the top U.S. brand on Twitter in 2015 in terms of engagement, with 20.6 million likes and retweets, according to Shareablee data provided exclusively to PR News.
Nearly all of the American electorate (93%) said a candidate’s tone or level of civility will be an important factor in how they cast their votes in 2016.
Given the high stakes of winning this short game, technology PR can sometimes be an exercise in shouting loudly from the rooftops and hoping for the best exit strategy to appear.
Fortunately, there are some parameters by which you can measure your need for a rebrand.