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How to Pitch Successfully During the Content Marketing Revolution

September 12th, 2017 by

With brands creating content without going through media channels, is the art of pitching stories dead? It just might be more alive than ever, our author argues, although he admits pitchers will need to adapt some of their tactics slightly.

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Engagement With Automotive and Fashion Influencers Trends Downward

September 12th, 2017 by

Social media can seem like the Wild West. The rules continue to be written, and they change rapidly. Sometimes the amount of posted content correlates directly with the level of consumer engagement. In August, for example, relationships were direct, at least for Automotive and Fashion influencers, according to Shareablee data provided to us.

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Adair Homes and the ‘Shocking’ Nature of Customer Feedback

September 12th, 2017 by

We ask PR and marketing leaders to tell us about people who’ve influenced their career, the best advice they’ve received and recent trends. This week we speak with Melissa Galland, marketing manager, Adair Homes. She tells us about answering customers’ questions and listening to customers online, in person and via surveys.

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5 Steps to Protect Brands From Employees’ Controversial Politics

September 12th, 2017 by

With employees taking stands on political issues and urging their companies to do the same, what contribution can communicators make to keeping a brand’s reputation unblemished by political turmoil? Our author provides 5 steps that communicators can take to put their company in a position to receive limited negative public attention, minimize business impact and reputation damage.

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Advice for Thriving as a PR Pro in a Highly Regulated Industry

August 29th, 2017 by

For some communicators working in highly regulated industries the best communications is none at all. That’s anathema to Trista Morrison, N. America VP Communications at biopharmaceutical brand Sobi. She explains how she’s adapted and thrived in a regulated environment.

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Six Steps to Build Trust With Journalists on Social Media During the Fake News Era

August 29th, 2017 by

In an era where the hottest topic is fake news, how can you build trust with journalists? You’ll likely need to do so on social media. Here are tips that will help you do that and start to pitch more successfully, too.

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Consumer Engagement With Nonprofits’ Facebook Videos Up 48% in 2017

August 29th, 2017 by

The more things change…. Data from Shareablee tracking consumer engagement with brands’ posts on Facebook during the first half of the year shows nonprofits depending increasingly on video. It’s the same story for B2B and B2C brands.

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How a Former Brand PR Pro Upgraded a Church’s Earthly Messaging

August 29th, 2017 by

A 2200-member church hired a former corporate PR pro with design training to make its brand more approachable and bring it into the modern age. The pro has responded with an integrated media plan that leans heavily on graphic elements.

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The Week in PR

August 29th, 2017 by

Our weekly roundup of news, trends and personnel announcements in communications and marketing. This week’s stories include PR lessons from the disaster in Houston, Uber’s new CEO, Bell & Pottinger’s fate and Chipotle gets a CCO.

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How Mondelez International Fostered Creative Thinking Using a Nimble, Cross-Functional Team

August 22nd, 2017 by

Everyone talks about spurring creative thinking and being nimble. Mondelez International found a way to do just that as it created its millennial-inspired snack line Vea. We spoke to VP Marketing Jason Levine to find out how they did it.