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SEO, Digital Training Found Wanting, Survey Shows

PR execs go to a lot of trouble to create what they hope is engaging content. But if they fail to do as much as possible to make sure it’s found via search engines, what’s the point? | MORE »

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Twitter: Millennials’ Choice for Digital Communications

Twitter clearly is the preferred platform for digital communications in the workplace, according to more than a dozen Millennial members of the PR and communications industry who gathered earlier this month as part of PR News’ inaugural Millennial Roundtable. | MORE »

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Small and Midsize Agencies Prospering

The financial performance of small and midsize PR agencies remains strong. Operating profit rose an average 17.3 percent in 2014, compared with 15.9 percent in 2013, according to an exclusive study conducted by Gould + Partners.  | MORE »

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How to Manage Communications for a Merger

For most PR pros preventing leaks is just part of managing an M&A process. Communicators also are responsible for convincing stakeholders that the merger will bring added value to the company and, if the deal is rejected (read: Comcast-Time Warner Cable), where the companies goes from there. | MORE »

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4 Ways to Boost Your Social Platforms

The tips outlined below should help put your thinking, writing and wordsmithing in alignment with what your audience is saying and what it wants to hear. | MORE »

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The Week in PR, May 11 – May 18

Tom Brady gets sacked by Bob Costas and are social media buttons really all that social?  | MORE »

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Key Ingredients in PR for New Restaurants

Have you ever tried publicizing a new restaurant in a food-crazy city? In late 2014, Good Stuff Eatery approached Chicago-based PR agency Henson Consulting (HC) to tout the opening of its newest location in Chicago and maximize media opportunities for celebrity chef Spike Mendelsohn and his family. | MORE »

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PR Tactics Can Boost Internal Communications

Internal communications is one of the most nettlesome aspects of PR. It’s tough making sure everyone in-house is receiving the message. There are things that can bolster internal relations, and they closely resemble what you do for external campaigns. | MORE »

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Is Your Content Ready for Prime Time?

If you’re like most PR pros, one of your concerns is feeding the content maw virtually 24/7. Perhaps a new report can sharpen your targeting plan. A generational study shows most people consume online content between 8 p.m. and midnight. | MORE »

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Did Silos, Groupthink Ignite Bud Light Debacle?

Bud Light apparently was trying to be anything but boring with a new marketing message on some of its beer bottles—and got burned in the process. | MORE »

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