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The Week in PR

February 8th, 2016 by

The Week in PR

How to Use Social and Traditional Media to Promote Your White Paper

February 8th, 2016 by

There are several steps involved: Publish the white paper; promote it on social media; promote it with the news media; and directly promote it.

A Job for Communicators: Just 47% of Workers Receive Diversity Training

February 8th, 2016 by

Taft & Partners considered how diversity is being communicated in workplaces and homes, and to explore what employees encounter on the job.

Tips and Tricks to Use Facebook’s New Live Video Feature to Boost Brand Engagement

February 8th, 2016 by

Akin to Periscope, Facebook Live allows users to broadcast events in real time.

6 Tips to Gain Employee and Stakeholder Buy-In for CSR Success

February 8th, 2016 by

Being a CSR practitioner today is more challenging than ever.

The Week in PR

February 1st, 2016 by

The Week in PR

3 Keys to Visual Storytelling: Saturation, Engagement, Persuasion

February 1st, 2016 by

Long ago it was cave paintings, monuments and basic mementos that visually told stories. Today it’s videos, photos and infographics.

How Personal Stories Can Be Used to Fight Public Apathy on Volkswagen

February 1st, 2016 by

As communications pros we know that storytelling can be a powerful tool.

Disney Parks’ Videos, Photos Lead Travel Brands on Social

February 1st, 2016 by

The Disney machine motors on in the digital age. Disneyland and Walt Disney World were the top travel brands on social last year, according to exclusive Shareablee data supplied to PR News.

How to Find and Attract the Right Influencers for Your Brand, and Navigate the Inherent Risks

February 1st, 2016 by

Influencers are out there, talking about your industry, your competitors and your brand. It’s a good bet that a lot of your customers are listening to them.