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New Instagram Features Put Premium on Better Brand Storytelling and Great Videos

Whatever else it does, social media certainly forces PR pros to be alert for new features. Even Facebook-owned Instagram, a platform that has added fewer features than most, has been active recently. | MORE »

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The Week in PR

Transparent Burrito: Kudos to Denver-based Chipotle Inc., specifically its communications director Chris Arnold.  | MORE »

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How Inserting Itself Into a Bet and Old-Fashioned Hustle Got Giordano’s Pizza National Exposure

PR pros should always be on the lookout for ways to shine a light on their brands. When the right circumstances converge with proper preparedness, even the national spotlight is within their grasp. | MORE »

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How L’Oreal Paris Used Social Media Holiday to Promote CSR Effort

To paraphrase Mad Men’s Don Draper, “If you don’t like what they’re saying, change the conversation.” That’s what L’Oreal Paris tried to do last Wednesday, based in part on what it discovered in a survey of 1,000 people, including 512 women, in late October. | MORE »

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Command-and-Control Political Brands Have Plenty to Learn From Chipotle

In this Instagram / YouTube –fueled media environment, we should know by now attempting to control your message generally leads to more headlines and bad press.  | MORE »

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How to Write Long-and Short-Form PR Content That Captures the Attention of Non-Readers

We asked four PR pros with extensive writing backgrounds to provide tips and tactics. | MORE »

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The Week in PR

Platform Prater: It was not a great week at Twitter where Tuesday’s earnings disappointed Wall St.  | MORE »

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Facebook Video Posts Drive 1,109% Growth in Engagement for Snickers

With the holidays upcoming we asked Shareablee to look at the consumer goods industry’s social engagement. | MORE »

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4 Tips to Add the PR Magic Clients and Senior Leaders Expect From You

Pitching a potential client is among the most challenging, stressful and exciting moments for anyone in business. | MORE »

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How Harris CapRock Won Coverage With a Vague Email Subject Line and Brief Body Copy

When launching a b2b product or service, PR pros have to introduce a client’s product in an interesting way, while making it stand out in a crowded marketplace. | MORE »

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