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When the Numbers Are the Story

More than ever, B2B communicators realize the value of using proprietary research to build content and narratives that strengthen brand reputation, promote thought leadership and enhance the visibility of important messages. To successfully deliver on communication objectives, maximize media exposure and engage targeted stakeholders, we’ve found a few best practices for B2B communication leaders. | MORE »

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The ‘Duality Gap’ in Corporate Communications

Effective PR measurement can often be an elusive goal. The dual truths—that PR should contribute measurably to the business and yet lacks the confidence and often the resources to measure its effectiveness—make clarity of the PR function an elusive goal for many organizations. | MORE »

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An Holistic Approach to PR Measurement

PR and marketing execs increasingly are being asked to demonstrate the ROI of their activities. Yet with such disparate metrics, the challenge of providing a holistic view of PR is more complex than ever, even with the vast number of tools now available to the profession. | MORE »

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Brands Adopt Barcelona Principles with Success

Depending on your perspective, the Barcelona Principles are either a total flop, because 66 percent of PR professionals haven’t a clue what they are—according to a 2014 PR News survey of 145 PR pros—or a huge success since 26 percent of senior professionals are using them. | MORE »

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For PR, Vying for Attention is Becoming the New Currency

The major takeaway of Arthur W. Page Society’s spring meeting was that for PR pros the future is uncharted but, in light of some of the cultural indices, loaded with opportunity. | MORE »

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Confronting the Critics Online

Likes, retweets, followers, replies and comments are the surest sign of a vibrant social media presence. But what happens when engagement takes a turn for the worse, when a post is met with criticism, when a reply to criticism is met with additional criticism, again and again? | MORE »

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Why People Abandon Your Social Platforms

If you want to encourage people to read your email messages consistently and stay dedicated to your social channels, without bolting and never returning, the remedy seems fairly straightforward. | MORE »

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Listen to Your Team and be Listened to

If you’re not listening to employees closely and vesting them with legitimate responsibilities, they eventually are going to stop listening to you. | MORE »

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Using Visuals in Content/Strategic Marketing

When it comes to marketing and public relations, brands are using visual elements more than ever to connect with niche audiences. | MORE »

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How to Make Your Quotes, Well, More Quotable

For news releases and other public relations materials, maybe the goal isn’t for your CEO’s quotes to end up in Bartlett’s but to make some of the clips in tomorrow’s news roundup. | MORE »

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