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Travel is focused on the essence of discovery and experience. Whether you are an intrepid explorer, a parent traveling with your children or a professional traveling on business, The Ritz-Carlton wants to be
Seven Things You Will Learn in This Week’s Issue of 1. A nonprofit’s “overhead ratio” is often the most scrutinized metric by leadership and the public alike. (p. 1) 2. To build buzz for the Feb. 24th
We’ve all been there. You are asked to write a newsletter about a topic that is very complicated and technical. And your audience is unfamiliar with the subject matter and its jargon. So, how do you explain
As the economy has slowly begun to climb its way out of the abyss, communications budgets across many industries have stabilized. But there’s one sector that’s still fighting for budget dollars even as the
▶ Hospital Has Right Facebook Loyalty Rx: A nonprofit attracts the most loyal Facebook fans, according to LoudDoor ’s Brand Satisfaction index. St. Jude’s Children’s Research Hospital, well known in
It’s events and awards season. From the ultimate movie-industry soiree, the Academy Awards—which airs this Sunday, Feb. 24— to New York’s glitzy Fashion Week, event communicators are all looking to cut
Is media training a tactical skill to prepare for interviews or an aspect of leadership development? In the vocabulary of a media trainer, I would consider that question a false choice or an A/B dilemma. The
Woe is the press release. As an outreach tool the press release sits in close proximation to Google+ as a platform suffering from “malaise,” as Jimmy Carter may have put it. Let’s face it, the …
By a wide margin, small-business owners said that B2B social network LinkedIn is the social-media tool they use the most and has the greatest potential to help their companies, according to a recent survey by …
Century 21’s Super Bowl broadcast ad, shown during the third quarter of the game, depicts a new bride calling for a Century 21 agent after the groom faints at the altar. Company: Century 21 Real …
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