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How to Choose Your PR Dashboard

January 25th, 2016 by

Do you want an online real-time dashboard or do you prefer data visualization on a slide or two in your monthly reports?

Crisis Management Tips Learned From the Ebola Outbreak in West Africa

January 25th, 2016 by

While each situation is unique, the importance of effective communication in these instances isn’t.

Diversity in PR: Is the Emphasis on Research a Stalling Game Slowing Down Real Change?

January 25th, 2016 by

In PR, diversity often is a topic of relatively quiet discussion, although when people voice their criticisms they are similar to those of Lee and the Smiths.

Integrity, Passion Distinguish Boston Globe From Lumosity in Crisis Mode

January 25th, 2016 by

During the opening days of 2016, a hot new startup company, Lumosity, was hit with a $2 million fine for false advertising

The Week in PR

January 25th, 2016 by

The Week in PR

5 Ways to Build Better Coexistence Between Millennials and Managers

January 25th, 2016 by

It’s not often, however, that there are studies and articles sharing what millennials can do to mesh with other generations.

47% of Millennials Obsessed With Their Work Reputation vs. 37% of Gen Xers

January 18th, 2016 by

Plenty of people argue that millennials are not all that different from older members of the population, although perhaps they’re a bit more tech savvy.

Corporate Restructuring PR: How to Prepare in Good Times, How to Manage When Layoffs Loom

January 18th, 2016 by

The lull of the holidays is over, and while the new year brings a sense of endless possibility, the reality is far less hopeful for some, particularly those for whom the start of the year means being restructured out of a job.

How to Prepare Your Brand for Inescapable Global Transformations

January 18th, 2016 by

In 2015, the world paid closer attention to significant social changes that transformed the global business landscape.

How to Use White Papers as Marketing and Promotional Tools

January 18th, 2016 by

Research-based white papers can be used as promotional tools—either directly, or in support of other promotions.