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SEO on Collision Course With Public Relations

During the past year and a half, Google has undergone a significant transformation to its search algorithm through its Penguin, Panda and Hummingbird updates. The primary focus has been to reduce or completely eliminate the influence of low-quality websites and “SEO’d” content.  | MORE »

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PR Campaign Puts British Columbia on the Map in Two Major Markets

British Columbia has long been a hot spot for tourists throughout the world, but local tourism officials wanted to boost BC’s appeal to consumers in two of their key markets. | MORE »

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Branding Bigger Part of Landing New Accounts

Any thought leadership program should begin with a strategic positioning audit that determines exactly what separates your agency from the competition. | MORE »

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Communicators Start to Don Their Psychological Hats

As PR executives and communicators play an increasingly important role in creating social media strategies, they need to be careful to first cultivate their audiences—and make sure they’re fully engaged and their interest isn’t half-baked—before they start to seriously ramp up social media spending. | MORE »

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Visual Storytelling Crucial to Online Marketing Strategies

Videos on landing pages spike conversions by 86%, according to a recent report covering online marketing. It’s just one trend for PR pros to consider amidst an ever-changing media landscape. | MORE »

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Measuring a Different Kind of Return in PR

What’s a parent who wants to maintain a successful public relations career to do? | MORE »

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PR Managers Diving Into Rapidly Changing Talent Pool

A rapidly changing talent pool is just one of several key trends in PR and communications. | MORE »

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How to Navigate the Electronic Landscape

Video, mobile, social and emerging media continue to force changes in the way PR works, creating both fresh opportunities and new challenges. | MORE »

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Handicapping the PR Career Track

With so many secular changes in the PR and marketing field, mentoring has become more valuable than ever. This goes both for recent graduates about to enter the PR field and seasoned managers. | MORE »

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How Skype Transformed its Image With Branded Content

PR has changed radically in the last few years, and the tools in our arsenal seem to expand on an almost daily basis. Perhaps none has been getting as much attention as the advent of branded content.  | MORE »

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