If we accept that some millennials tend to overshare information, the challenge lies in how to harness the behavior to get the most out of your millennial employees without robbing them of their identities.
For decades, marketers have considered women 50+ (and even women in their 40s) barely worth marketing to, instead going after dewy women in their 20s and 30s. That’s despite the fact that at 40 million
As millennials occupy a larger and larger swath of the U.S. population, the one-way conversation that marketers have practiced for years is slowly but surely being eclipsed by more give-and-take between brands and consumers.
Nonprofit localizes nationwide crisis For two weeks last October, the federal government of the United States shut down. The opposing sides of the Affordable Care Act reached what seemed to be an
When a brand or organization takes a stand on a societal issue (and puts its money where its mouth is), PR managers are responsible to drive the program.
Hunt down the hidden gems, find the wealth Have you fallen into a social media rut? Do all of your client program recommendations consist of the obvious channels: Facebook , YouTube , Twitter and LinkedIn
In a professional setting, making someone laugh is the most intimate connection one can make.
From a corporate standpoint, senior managers have turned their attention to ensuring that their company’s strategy and direction is clear and understood. There are now many questions to explore, discuss and debate with regard to employee communications.