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PR’s Key Role in Managing Big Data

The promise of Big Data is slowly giving birth to a generation of metrics-driven PR professionals who have embraced stats and trend lines as powerful story telling devices. | MORE »

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Social Chats Can Backfire, So Have a Plan in Place First

Whether they are social media trolls looking to start trouble or people with a legitimate gripe about your products and/or services, PR managers need (in most cases) to address detractors in a dignified way, one way or another. | MORE »

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Break Down the Silos and Connect the Dots

Today’s communicators need to practice a kind of integrated leadership that allows us to collaborate with others and see the connection points in everyone’s role. | MORE »

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Case Study: ‘Nightclub Series’ Gives Zumba a Brand New Beat

With their dance floors and built-in sound systems, nightclubs would seem to be a natural extension for the Zumba brand. | MORE »

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Nurturing Reputation

Communicators know that building a solid corporate reputation could take years—and vanish overnight if the company slips up. That’s why it’s so important for PR pros to play long ball. | MORE »

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How To Rebuild a City’s Image

PR played a critical role in convincing visitors to return to the Big Easy despite intense negative media attention. | MORE »

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How to Listen for the ‘Digital Echo’

The lines continue to blur between news delivered through traditional channels and through social networking. While many people are now getting news from social media, much of that news is shared from traditional media sources. | MORE »

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Critical PR Issues Debated at Counselors Academy Event

The Counselors Academy spring meeting, held last week in Key West, Fla., hit on all the major issues impacting business communications. But two themes resonated throughout the program: measurement and brand impact. | MORE »

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The New Frontier for Press Releases

The press release, the seminal tool of PR, has been competing in a jungle of media noise, and only those releases that are well written and creative enough make it through the canopy. | MORE »

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Case Study: Concocting a ‘Sweet’ Community Relations Plan

During a one-year time frame, Nipro’s goal would be to build a strategic philanthropic plan that aligned the company’s giving with its business goals and objectives; this would allow for greater buy-in for community involvement efforts. | MORE »

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