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PETA, Breast Cancer, Rainforest Orgs Take Varying Roads to Social Growth

The killing of Cecil the Lion propelled PETA to the top spot on Twitter and Instagram, with celebs’ reactions receiving the most traction. | MORE »

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5 Mantras to Adopt for Proactive Media Relations

5 tips for proactive media relations. | MORE »

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Week in PR

Blurry Eyes: The PR community is awaiting the fallout from a federal judge’s decision last week that narrows how TV coverage can be downloaded and shared. | MORE »

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How to Build Great PR Teams With Non-PR Pros—and Why You Should Try It

The secret to building an effective PR team could be to steer clear of PR. | MORE »

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How PR Leaders Can Retain the Summer Spirit in the Workplace

Before throwing yourself headlong into a race to year’s end, commit to finding a few ways to keep a bit of that summer-like mindset in the mix. | MORE »

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10 Tips for Using the PESO Model to Score Earned Media Coverage

Competing with the ratings-first and click-bait mentality of on-air and online news outlets can be a lesson in futility for PR pros tasked with telling their organizations’ stories. | MORE »

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PR News/Nasdaq Survey: Nearly One-Fifth of Communicators Shun Measurement Entirely

Despite numerous calls to use measurement to assess PR’s effectiveness, enhance its reputation and develop strategy, a new study shows more than half of PR professionals devote little or no time to measurement. | MORE »

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Where Does PR Stand on Paid Social Media? Survey Shows Ambivalence About Spending

With Facebook leading the pack, social media channels are fast moving to a pay-for-play model. Yet nearly half of communicators surveyed by PR News are foregoing purchasing Facebook’s paid media offers. | MORE »

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Social Media Engagement on Video Posts Soars 163 Percent in 2015

Engagement on video posts outpaced the growth of video content, up 163 percent in the first half of the year compared with the same period in 2014, according to an exclusive study conducted by Shareablee on behalf of PR News. | MORE »

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10 Tips for Faster, More Effective Internal Crisis Communications When Time Is of the Essence

A business crisis can cause myriad disruptions for customers and partners before PR even has had a chance to assess the situation. | MORE »

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