Research-based white papers can be used as promotional tools—either directly, or in support of other promotions.
Starting a business is a challenging undertaking involving big risks; however, by relocating from Israel to New York, I was taking a much bigger risk than most.
By now, we all are solidly settled into 2016 and fighting through the winter funk.
Throughout, VW has been consistent in its crisis communications: The company has said little. Public apologies and customer correspondence have been repeated on online platforms.
Social listening doesn’t cut it. Audience intelligence is replacing it.
We told you last week of unconfirmed reports from CBS News that the Department of Justice (DoJ) was investigating Blue Bell Creameries, claiming the company knew of issues with its ice cream production several years prior to a 2015 Listeria outbreak that sickened 10 people and killed three.
No revolution has ever taken place without resistance—and I’d suggest that the move toward branded content is no less than a revolution.
Internal communications and employee engagement become hot topics whenever communicators talk shop.
The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook.