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The Week in PR

August 22nd, 2016 by

A roundup of the week’s top news and trends in PR. This week we look at more implications of FTC actions against paid influencers, the passing of Ed Block.

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Seven Steps You’ll Need to Complete the AMEC Measurement Framework

August 15th, 2016 by

I decided to fill out the AMEC Framework using a PR campaign I recently helped a client measure. I used the responses that members of its PR team gave me at our first meeting. After a long day of checking the taxonomy and making sure I put everything in the right boxes. I have the following tips for you.

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The Week in PR

August 15th, 2016 by

This story has two parts and both are germane to communicators. Facebook said it’s working against ad-blocking software, making it more difficult for users to block ads. Basically Facebook says it will be making it more difficult for ad-blocking software to decide what is an ad and what is not. The social media giant also has updated its ad preferences features, allowing people to tell Facebook not to send them ads from particular companies.

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How Brands Can Create Content That Will be Shared on Facebook but Won’t Cost Too Much

August 15th, 2016 by

We asked communicators who spoke during PR News’ Big 4 Social Media Summit, Aug. 9-10, San Francisco, to provide insights about how brand communicators can develop a strategy for Facebook content that will enable it to appear in your audience’s news feeds. Ever budget-conscious, we also asked about making videos for Facebook Live without breaking the bank.

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Three Steps to Help Brands Manage and Move Beyond a Crisis

August 8th, 2016 by

After a 2-year-old boy was killed June 14 by an alligator at Walt Disney World, a brand representing magic seemed to be without pixie dust. In today’s news cycle, it is impossible for companies, especially those as large and iconic as Disney, to hide from online critics who thrive on call-outs of organizations undergoing a crisis.

The Week in PR

August 8th, 2016 by

Bridging the Gap:PR firms and brands make acquisitions all the time. The question then becomes how to integrate the corporate culture of the acquisition with that of the acquiring company. In mid July Finn Partners acquired Greenfield Belser, Ltd., a brand strategy and creative services firm based in DC. We asked Peter Finn, founding partner of Finn Partners, how his firm does it.

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Twitter Still a Powerhouse for B2C: Engagement, Video Engagement Both Up 300% in Q2

August 8th, 2016 by

B2C brands don’t seem to be listening to tales of gloom about Twitter, at least not the brands that have the most consumer engagement, according to data provided exclusively to PR News by Shareablee.

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Public Speaking: Take Your Audience on a Short Journey

August 8th, 2016 by

The key to keeping an audience in its seats can be divided into three areas: what you say, what you show and how you present.

Sample of an Agreement with an Influencer

August 2nd, 2016 by

Influencer Social Media Guidelines The document is intended to provide general information and guidelines only and is not a substitute for legal advice. Since all promotional campaigns must be analyzed on a case-by-case basis for… Continued

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Reverse SEO: 5 Ways Communicators Can Erase Negative Citations

August 1st, 2016 by

The internet doesn’t forget. Or does it? Through the miracles of science (and some clever PR professionals), online reputations are no longer as cemented in history as perhaps once thought. Enter the advent of reverse SEO. Think of it as SEO but, well, in reverse. The concept has been around for about a decade, and elements have seeped into the lexicon of public relations professionals. Namely, reputation management has caught on. But while reverse SEO shares characteristics of reputation management, reverse SEO is more specific to search results that pop up for clients when specific keywords or phrases are used.