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How to Sharpen Your Email Delivery

You would think that the proliferation of social platforms and mobile devices would spell doom for email marketing/campaigns. Not so. Get reacquainted with an enduring PR tool—email. | MORE »

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The Characteristics of the ‘Intentional Leader’

Think about the characteristics people often attribute to great leaders: being visionary, intelligent, empathetic and passionate. But it is none of those. Rather, it’s intentional. The intentional leader uses purposeful decisions, language and actions to advance the organization and his/her individual aims. | MORE »

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Media Management: Navy Pier PR a Lifesaver After Media Snafu

A major complication arose when, on the eve of an important press announcement, a Chicago Sun-Times columnist reported incorrectly that Navy Pier would “sell naming rights” to redevelopment project which had been sponsored by a legacy gift. | MORE »

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Inserting ‘Behavior Design’ into Your PR Effort

As PR interacts more with stakeholders directly, it is increasingly providing support and information and encouraging them to act. When a stakeholder’s experience is positive, chances are that he or she will be hooked and more committed to getting involved with the organization. | MORE »

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Act Like a Journalist

I make sure our PR outreach/content is always educational, sincere, and practical.  | MORE »

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The New Normal

We’re sleeping with our smartphones. Scheduling Sundays in 15-minute increments and spending more time with work colleagues than with loved ones. Yet business leaders still float the idea of work-life balance | MORE »

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A New Frontier for Brand Advocacy

A brand’s reputation no longer is driven solely by paid content and messaging, but by relationships informed by all stakeholders involved with the organization. | MORE »

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Tailor Content to Points in the Buying Process

As a baseline, PR executives must understand the buyer persona: What kind of content does your prospect require at each stage of the buying cycle? | MORE »

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Better Use of Data Analytics a Major Theme at CES ’15

While PR executives in the tech sector have attended CES for years, the increasing ubiquity of high technology throughout multiple markets—not to mention how to wed a message to wearable technology—means that non-tech PR execs should consider attending CES. | MORE »

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A Decline in Engagement

Consumers dial back the amount of time spent on the telecom companies’ social channels, primarily due to a drop in Facebook interactions. | MORE »

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