|Platinum PR Awards Winners
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When an organization’s response (or lack thereof) only helps to prolong a crisis.
A growing role for PR is helping to bridge the communications gap between C-level executives and employees. But that can be a daunting task.
When opportunity knocks, it’s important to ask the right questions in your initial discovery meeting to collect information that will be essential for developing a proposal that meets the prospect’s needs and exceeds expectations.
To handle the unexpected successfully, the public sector executive will need to gain a better understanding of how to best respond to each type of media.
The new definition of owned media is simple: If we create and approve content, it’s owned. It wasn’t long ago when owned media simply was the content on our website. Today owned media has moved from being a site to becoming how a customer experiences the brand’s voice.