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The Concussion Watch website created by “Frontline” exemplifies the investigative series’ entrance into the digital realm, allowing for fan engagement early and often during the documentary making process. On Feb. 3, all eyes will be … | MORE »

1. ESPN and PBS’s “Frontline” partnership on NFL concussions could spark a PR crisis for the league. (p. 1) 2. Notre Dame linebacker Manti Te’o’s biggest mistake: not coming clean about his fake girlfriend before … | MORE »

â–¶ Holiday Shoppers Influenced More By Paper Catalogs: Here’s some food for PR campaign thought—paper catalogs influenced both in-store and online holiday retail purchases more than social media platforms. According to Baynote’s December 2012 Holiday … | MORE »

In 2012 online reviews, retailers’ websites and friends and family all had big gains from 2010 as the top sources for buying information, according to Cisco’s Catch-and-Keep report. The influence of social media and store … | MORE »

1. Three-quarters of young adults would seek employment with a company that supports a social cause. (p. 1) 2. A Paradisus Resorts Facebook contest encouraged fans to post images of their romantic moments. (p. 1) … | MORE »

Medialand has undergone a sea change in the last eight years. When my two-year tenure as PR News editor ended in 2005, Facebook was just a pup, Twitter did not yet exist and global domination … | MORE »