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How to Use White Papers as Marketing and Promotional Tools

January 18th, 2016 by

Research-based white papers can be used as promotional tools—either directly, or in support of other promotions.

10 Takeaways for Startup PR Agencies and New In-House Teams

January 18th, 2016 by

Starting a business is a challenging undertaking involving big risks; however, by relocating from Israel to New York, I was taking a much bigger risk than most.

4 Ways to Start Your Year in PR Strong and Finish It Even Stronger

January 18th, 2016 by

By now, we all are solidly settled into 2016 and fighting through the winter funk.

The Week in PR

January 18th, 2016 by

The Week in PR

Taxonomy of Responses to VW’s Goodwill Package Reveals PR Lessons

January 11th, 2016 by

Throughout, VW has been consistent in its crisis communications: The company has said little. Public apologies and customer correspondence have been repeated on online platforms.

Five Ways Social Listening Will Become Audience Intelligence in ’16

January 11th, 2016 by

Social listening doesn’t cut it. Audience intelligence is replacing it.

The Week in PR

January 11th, 2016 by

We told you last week of unconfirmed reports from CBS News that the Department of Justice (DoJ) was investigating Blue Bell Creameries, claiming the company knew of issues with its ice cream production several years prior to a 2015 Listeria outbreak that sickened 10 people and killed three.

4 Reasons Why You Should Adopt Compelling Branded Content

January 11th, 2016 by

No revolution has ever taken place without resistance—and I’d suggest that the move toward branded content is no less than a revolution.

Next Trends in Employee Engagement: Great Content, Fewer Emails and Shorter Meetings

January 11th, 2016 by

Internal communications and employee engagement become hot topics whenever communicators talk shop.

Brands’ Brief Instructional Videos Got the Most Shares on Facebook in ’15

January 11th, 2016 by

The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook.