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The Week in PR

February 15th, 2016 by

The Week in PR

Newton’s Law: When Communicating Bad News, Don’t Let Your Response Become the Story

February 15th, 2016 by

On some level, you can forgive Carolina Panthers quarterback Cam Newton for his behavior during the post-Super Bowl 50 press conference two Sundays ago.

6 Tips for Building and Maintaining Relationships With (Fewer) Reporters

February 15th, 2016 by

But what does this kaleidoscopic reality mean for PR practitioners? It means that building relationships matters more than ever.

6 Steps to Help Coordinate a Crisis Response in a Large Corporation

February 8th, 2016 by

The most successful crisis response plans deliver all the best attributes of an involuntary reflex.

The Week in PR

February 8th, 2016 by

The Week in PR

How to Use Social and Traditional Media to Promote Your White Paper

February 8th, 2016 by

There are several steps involved: Publish the white paper; promote it on social media; promote it with the news media; and directly promote it.

A Job for Communicators: Just 47% of Workers Receive Diversity Training

February 8th, 2016 by

Taft & Partners considered how diversity is being communicated in workplaces and homes, and to explore what employees encounter on the job.

Tips and Tricks to Use Facebook’s New Live Video Feature to Boost Brand Engagement

February 8th, 2016 by

Akin to Periscope, Facebook Live allows users to broadcast events in real time.

6 Tips to Gain Employee and Stakeholder Buy-In for CSR Success

February 8th, 2016 by

Being a CSR practitioner today is more challenging than ever.

The Week in PR

February 1st, 2016 by

The Week in PR