How To

Name-Calling: When Rebranding = Renaming, PR Takes the Lead

January 28th, 2008 by

Early this month, Matsushita Electric Industrial president Fumio Ohtsubo made a major announcement to the business world: The 88-year-old Japanese electronics manufacturer was officially leaving behind the name of its founder and adopting that of… Continued

Tip Sheet: What Research Can Teach Us About Crisis Communications

January 21st, 2008 by

"Most major crises start with a bad idea." That from a slide used by Gary Sheffer, executive director of Communications & Public Affairs at General Electric. But how much of what we think we know… Continued

How To…Coordinate Communications Around Nonprofit Efforts in 10 Steps

January 21st, 2008 by

Nonprofit organizations often face the challenge of a big initiative supported by a small bankroll. While nonprofits come in all shapes and sizes, there is a general procedure for all nonprofit professionals can follow a… Continued

Tip Sheet: Measurement Methods: You Think You Know, But You Have No Idea

January 14th, 2008 by

Today, even though good communication is vital to every organization’s success, we still agonize over measuring the effectiveness of our programs. So, is your organization getting the most out of its communications dollars? The odds… Continued

Launching and Communicating Successful CSR and Sustainability Strategies

January 7th, 2008 by

Given how hot CSR and going green have become in the corporate mindset, communicating initiatives inspired by one or the other have become commonplace. Or, to quote Liz Gorman, vice president of corporate responsibility for… Continued

How To…Conduct Successful Blogger Outreach

November 19th, 2007 by

Organizations’ executives know that most of their biggest influencers have moved online in some capacity, raising the question: How can they be reached via effective integrated social media marketing? When faced with this challenge (especially… Continued

How To…Identify And Differentiate Yourself From Your Competitors During Media Interviews

August 20th, 2007 by

Picture this scenario: You’ve worked hard to get your company executive in front of a reporter, either in a print interview, a radio broadcast or a televised news segment. The questions so far have been… Continued

The Ultimate How-To Guide: Search Engine Marketing

August 6th, 2007 by

Web 2.0 – that is, the collective name of the services that let people collaborate and share information online – has given birth to an ornery, brilliant, sometimes-deceitful offspring: PR 2.0.

Quality of Internal Culture, Room for Growth Keys to Retaining Top Talent

April 2nd, 2012 by

Developing an exciting internal culture that promotes growth is just half the job—you have to figure out the best ways to communicate that culture to your workforce.

Tip Sheet: B2B Tech Execs Should Stop Selling and Start Listening

April 2nd, 2012 by

After years of focusing on leads, many communicators at b2b companies feel that building campaigns around buyers’ real needs is more important than ever.