How To

Handle With Care: Communicating Social Media Metrics to Your Chief Executive

August 6th, 2012 by

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business.

Confidence Game: Authenticity, Value Can Fight Consumer Jitters

August 6th, 2012 by

Thanks to a still-slumping economy, consumer confidence is at an historical low, but through proven strategies, PR pros can overcome the gloom.

Tip Sheet: Three Tips to Fix Cross-Cultural Miscommunications

August 6th, 2012 by

All the training in the universe can’t prepare you for miscommunications with international counterparts.

Olympic Sponsors’ Inspiration Wins Gold at ‘Social Games’

July 30th, 2012 by

While big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.

Measuring Visibility, Engagement & Influence: Generate Metrics That Matter

July 30th, 2012 by

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.

Tip Sheet: Grilled About ROI? Ask About Value of Reputation

July 30th, 2012 by

Recovery from a crisis depends on how well an organization changes, how well it communicates that change and how well-inoculated it was before the crisis began.

Tip Sheet: Grilled About ROI? Ask About Value of Reputation

July 30th, 2012 by

Recovery from a crisis depends on how well an organization changes, how well it communicates that change and how well-inoculated it was before the crisis began.

Charting the Industry: PR Opportunity in Teens’ Green Leanings

July 30th, 2012 by

Teen interest in the environment is greater than ever—as good a reason as any for CSR communicators to tap this promising demographic.

Timely, Measured Responses to Posts Result in the Tweet Smell of Success

July 23rd, 2012 by

Like it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts.

Tip Sheet: A Branding Agency Rebrands & Lessons Abound

July 23rd, 2012 by

By focusing heavily on the brand’s promise and its strengths and expertise, Moore Communications Group executed a successful brand refresh.