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First Tactic to Use With a Hostile Audience: Acknowledge the Boos

Mitt Romney’s July 2012 speech at a NAACP convention begs the question: Can improvisational retorts be taught to leaders and spokespeople? The experts say yes, with training. | MORE »

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Timely, Measured Responses to Posts Result in the Tweet Smell of Success

Like it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts. | MORE »

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Increase CSR Awareness: Add Your Organization’s Successes to Wikipedia

The Web’s biggest encyclopedia is a great place to tout your CSR successes, but there are a few important caveats to consider first. | MORE »

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Tip Sheet: Star Search: Recruiting Top Young Talent Socially

In hiring the next generation of PR professionals, PR agency Affect went to the platform where the candidates hang out: social media. | MORE »

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Tip Sheet: Star Search: Recruiting Top Young Talent Socially

In hiring the next generation of PR professionals, PR agency Affect went to the platform where the candidates hang out: social media. | MORE »

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PR Execs Close to the CEO Reveal Their Secrets—‘Be Voice of Reason’

More than a third of PR pros report directly to their CEOs. Here’s how to make this critical relationship work. | MORE »

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Crafting Multiple Messages Ahead of Outcomes Takes Supreme Effort

Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders. | MORE »

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Management POV: Cultivate a Big Ideas Culture and Reward Success

Those in leadership positions have a responsibility to set the tone in their organizations by encouraging big ideas and celebrating when those ideas come to fruition. | MORE »

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Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media. | MORE »

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How To Maximize PR Efforts to Be Best in Show

With hundreds of exhibitors vying for attention, its tough to break through the noise at a trade show. These five tips will help. | MORE »

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