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Timely, Measured Responses to Posts Result in the Tweet Smell of Success

Like it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts. | MORE »

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Tip Sheet: A Branding Agency Rebrands & Lessons Abound

By focusing heavily on the brand’s promise and its strengths and expertise, Moore Communications Group executed a successful brand refresh. | MORE »

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Increase CSR Awareness: Add Your Organization’s Successes to Wikipedia

The Web’s biggest encyclopedia is a great place to tout your CSR successes, but there are a few important caveats to consider first. | MORE »

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Tip Sheet: Star Search: Recruiting Top Young Talent Socially

In hiring the next generation of PR professionals, PR agency Affect went to the platform where the candidates hang out: social media. | MORE »

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Tip Sheet: Star Search: Recruiting Top Young Talent Socially

In hiring the next generation of PR professionals, PR agency Affect went to the platform where the candidates hang out: social media. | MORE »

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PR Execs Close to the CEO Reveal Their Secrets—‘Be Voice of Reason’

More than a third of PR pros report directly to their CEOs. Here’s how to make this critical relationship work. | MORE »

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Management POV: Cultivate a Big Ideas Culture and Reward Success

Those in leadership positions have a responsibility to set the tone in their organizations by encouraging big ideas and celebrating when those ideas come to fruition. | MORE »

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Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media. | MORE »

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Crafting Multiple Messages Ahead of Outcomes Takes Supreme Effort

Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders. | MORE »

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Tip Sheet: Five Tips for Hiring Outside PR Firepower

If you need some PR help, remember to include the C-suite in the agency process. | MORE »

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