How To

Confidence Game: Authenticity, Value Can Fight Consumer Jitters

August 6th, 2012 by

Thanks to a still-slumping economy, consumer confidence is at an historical low, but through proven strategies, PR pros can overcome the gloom.

Tip Sheet: Three Tips to Fix Cross-Cultural Miscommunications

August 6th, 2012 by

All the training in the universe can’t prepare you for miscommunications with international counterparts.

Tip Sheet: Three Tips to Fix Cross-Cultural Miscommunications

August 6th, 2012 by

All the training in the universe can’t prepare you for miscommunications with international counterparts.

Charting the Industry: PR Opportunity in Teens’ Green Leanings

July 30th, 2012 by

Teen interest in the environment is greater than ever—as good a reason as any for CSR communicators to tap this promising demographic.

Olympic Sponsors’ Inspiration Wins Gold at ‘Social Games’

July 30th, 2012 by

While big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.

Measuring Visibility, Engagement & Influence: Generate Metrics That Matter

July 30th, 2012 by

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.

Tip Sheet: Grilled About ROI? Ask About Value of Reputation

July 30th, 2012 by

Recovery from a crisis depends on how well an organization changes, how well it communicates that change and how well-inoculated it was before the crisis began.

Tip Sheet: Grilled About ROI? Ask About Value of Reputation

July 30th, 2012 by

Recovery from a crisis depends on how well an organization changes, how well it communicates that change and how well-inoculated it was before the crisis began.

How to Defend Reputation With Keyword Research

July 23rd, 2012 by

Proper keyword research can help answer critical questions that will drive your online reputation strategy and vault you over competitors.

First Tactic to Use With a Hostile Audience: Acknowledge the Boos

July 23rd, 2012 by

Mitt Romney’s July 2012 speech at a NAACP convention begs the question: Can improvisational retorts be taught to leaders and spokespeople? The experts say yes, with training.