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How to Defend Reputation With Keyword Research

Proper keyword research can help answer critical questions that will drive your online reputation strategy and vault you over competitors. | MORE »

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First Tactic to Use With a Hostile Audience: Acknowledge the Boos

Mitt Romney’s July 2012 speech at a NAACP convention begs the question: Can improvisational retorts be taught to leaders and spokespeople? The experts say yes, with training. | MORE »

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Increase CSR Awareness: Add Your Organization’s Successes to Wikipedia

The Web’s biggest encyclopedia is a great place to tout your CSR successes, but there are a few important caveats to consider first. | MORE »

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Tip Sheet: Star Search: Recruiting Top Young Talent Socially

In hiring the next generation of PR professionals, PR agency Affect went to the platform where the candidates hang out: social media. | MORE »

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Tip Sheet: Star Search: Recruiting Top Young Talent Socially

In hiring the next generation of PR professionals, PR agency Affect went to the platform where the candidates hang out: social media. | MORE »

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PR Execs Close to the CEO Reveal Their Secrets—‘Be Voice of Reason’

More than a third of PR pros report directly to their CEOs. Here’s how to make this critical relationship work. | MORE »

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Crafting Multiple Messages Ahead of Outcomes Takes Supreme Effort

Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders. | MORE »

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Management POV: Cultivate a Big Ideas Culture and Reward Success

Those in leadership positions have a responsibility to set the tone in their organizations by encouraging big ideas and celebrating when those ideas come to fruition. | MORE »

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Facebook vs. Nasdaq: One Party Plays Blame Game, Earning an F

The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media. | MORE »

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B2B Communications: B2B Public Relations Pros Make Strong Business Case for Sustainability Initiatives

Corporate responsibility and sustainability initiatives aren’t just for big consumer companies—the practice has now hit the B2B space in a big way. | MORE »

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