How To

Experienced agency seekers give their insights into the sometimes complex B2B agency search process.

As incidents at the Republican National Convention showed, diversity may have come a long way but there is still much to be done.

For today’s PR professional, data-analytics skills must go hand-in-hand with non-linear creativity.

In developing any PR program, it’s important to consider that your audience spends a great amount of time on a laptop, smart phone or tablet.

In developing any PR program, it’s important to consider that your audience spends a great amount of time on a laptop, smart phone or tablet.

From a business point of view, it’s been a rough time for some prominent social media companies—but don’t let that stop you from utilizing the platform as a PR tool.

Measurement shouldn’t be thought of as a performance review—rather a continuous effort to improve program performance.

Makovsky + Company’s Matt Wolfrom describes how creating an inspiring workplace is an investment in client success.

Makovsky + Company’s Matt Wolfrom describes how creating an inspiring workplace is an investment in client success.

Research shows that the public is more receptive to a company whose CEO is on social media. So what’s taking your CEO so long?