It’s not a question for the ages, but it’s a head-scratcher. Why does a 27-year-old athlete without a college education know that the best way to head off a potential PR crisis is to be honest, while highly experienced CEOs and heads of multinational corporations, who’ve had the benefit of media training, fail to learn this lesson?
What enables some customer communities to be financially productive while others remain a cost center? In the research study “The Business Impact of Online Communities,” we found that almost half (49%) of community leaders report revenue gains from their online community. This is an exciting proof-point, but it warranted further investigation. So, we analyzed the data to identify the winning conditions of the top communities and identified three key steps toward a better ROI.
It can be hard for someone who works in public relations or communications to admit that they’re not that great at schmoozing. It would seem that these things go hand in hand, but striking up a face-to-face conversation with a stranger is its own skill set, and we aren’t all naturals. If you’re attending a professional event, you should make the most of your time there, as with any other aspect of your working life. Being a wallflower won’t move the needle, so keep the following four things in mind and do the accompanying exercises to set yourself up for success.
Two weeks after United’s reputation, and stock price, took a hit after airline security forcibly removed Dr. David Dao from a flight, it was American’s turn to deal with a passenger crisis. On April 21, a young mother was reduced to tears during an argument with attendants. The incident—which included a fellow passenger nearly getting into a physical altercation with an attendant—was captured on video and quickly went viral. But unlike United’s response, American quickly apologized, suspended the attendant and didn’t blame the victim.
How can brands that supposedly lack a visual element create community and engagement on Instagram? One way is to expand the kind of content the brand provides. For example, ForRent.com at its essence is a large search engine for those seeking apartments and homes. On Instagram, though, it offers content about home decorating, entertaining, recipes, fitness and more, its AVP for social explains.
At some brands, PR and social media are part of the same department. At others, the two mix as easily as oil and water, which is to say almost never. Allen Plummer of Vanguard argues, though, that PR and social media departments need each other to provide optimal return to a business. He provides useful lessons that Vanguard has learned as a result of integrating the two.
In our regular feature on trends in PR, an Aflac executive whose portfolio includes reputation building discusses how brands are putting increasing importance on reputation and CSR activities. He provides a look behind the scenes of how Aflac improved its reputation scores by expanding perception of its CSR activities.
Our regular weekly roundup of trends, stories and personnel moves in PR and communications. This week’s stories feature the FTC’s 90 letters to brands and influencers about disclosure, the spin on Bill O’Reilly’s departure and the battles facing internal communications.
As we know, communications has changed greatly with the rise of social media. It’s the same with crisis management, argues Daniela Peting of Motorola Solutions. Several maxims for crisis management from the pre-digital days may not work as well in the digital era. In fact, they could do more damage than good. Peting explains how listening via social media can benefit your crisis management experience.
Each fall, PR News recognizes the best and most innovative marketing, communications and PR campaigns of the last year with its Platinum PR Awards program. The winners of awards in categories like best Social Media Campaign, Blog, Annual Report and many more have gone on to launch even more successful campaigns in following years. Some Platinum PR Award winners, like Happy Family, have taken successful campaigns and repurposed them as evergreen content.