CVS beauty mark campaign

In an effort to combat harmful advertising in the beauty industry, CVS has made a commitment to keep it real. The retail chain has unveiled its Beauty Mark campaign, promising that it will no longer “digitally alter or change a person’s shape, size, proportion, skin or eye color or enhance or alter lines, wrinkles or other individual characteristics” in the imagery it creates for its stores and marketing.

CES 2018 panel

The Consumer Electronics Show is already a loaded PR coin. On one side there’s the opportunity to amplify messaging to hundreds of thousands of attendees and an exponential audience tuning in to media coverage. On the other is the challenge of rising above the throng, which this year includes a 146-inch TV and laundry-folding bots. Stir in some torrential rainstorms, power outages and grumpy attendees, and we’ve got a good list of challenges and takeaways from this year’s spectacle.

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Is anyone listening? When it comes to social listening, the answer is yes. The trouble is that nearly 40% of brands lack a formal plan for social listening, according to new survey from PRNews and LexisNexis. Even more concerning is that these brands have failed to implement procedures for what happens when social listening picks up a potential issue.

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The Week in PR

January 16th, 2018 by

Our weekly roundup of news, trends and personnel moves in the world of communications, marketing and PR. This week we have stories about President Trump’s awards for the awful media, and journalism’s response, France’s attempt to legislate away fake news, Facebook’s algorithm changes and Univision’s Jennifer Ball has a new job.

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It’s easy to get distracted by the flash if not the substance of the yearly consumer electronics show known as CES. This year’s edition was every bit as gaudy as those of past years, even without the lights on. The question, however, is what all the gadgets and promises of revolutionary capabilities mean for communicators? David Wolpert, social media manager at Bell Helicopter, offers some thoughts.

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If you thought Mark Zuckerberg’s New Year’s resolution to “fix” Facebook was just like your resolution to stop eating candy (as in, never going to happen), think again. Late Thursday, Zuckerberg announced major changes coming to the platform—namely, a de-emphasis of branded content in news feeds—and those changes will likely have a serious impact on your brand’s approach to the platform.