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Communicators looking to jump on the Facebook Live trend should spend some time seeking inspiration from brands doing it well, and one of the foremost brands of that category is matchmaker eHarmony. We asked social media director Kerianne Mellott for some best practices, and she obliged us with these four Facebook Live tips.

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For years, podcasting was overshadowed by other forms of emerging media, but it continues to steadily grow in popularity. In fact, more than 10 billion podcasts were downloaded and streamed on Apple devices alone in 2016, an increase of more than 2 billion from the year before. Here, Jason Hoch, chief content officer for HowStuffWorks, offers three considerations for those brands just beginning to explore podcasting.

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James Chong, senior manager of social customer engagement at TOMS, is tasked with managing TOMS’ social budget while spreading its cause-related messaging to new audiences. Chong, who will be speaking at PR News’ Digital Summit Feb. 24 in Huntington Beach, CA, shares the arguments for paid social that he’s made to senior leaders.

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Rocked by several crises, Delta begins providing diversity training to cabin crews. This a good move by the air carrier as diversity incidents rose fast in 2016, prompting the Department of Transportation to issue guidelines to airlines and passengers recently. The larger question for communicators, though, is any industry immune to social media-driven crises?

There’s good news and bad news surrounding media reports Jan. 17 that Delta cabin personnel will be receiving diversity training. The good news, of course, is that the brand is providing important training to front-line employees at a time when social media, full flights, small seats and perhaps the charged political climate have combined to… Continued

The post Responding to Crises, Delta Provides Diversity Training to Cabin Crews appeared first on PR News Blog.

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Canadian brand Tweed, North America’s first federally regulated producer of cannabis, scored a coup in 2016. It struck a deal with Snoop Dogg, one of the world’s most prominent hip hop icons (and marijuana enthusiasts), to market Leafs by Snoop, the artist’s own line of cannabis products. To the layperson, a perfect marriage like this sounds like a product that would sell itself. PR pros know better, though; a good campaign is everything.

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Social platforms are in a constant state of evolution, with new features being rolled out at a breakneck pace. And every brand can benefit from keeping an eye out for upcoming social platform updates and trends. Yelp, for instance, with its diverse audience of businesses and consumers, prioritizes staying current to ensure it serves content in the most engaging way possible. John Carroll, manager of local outreach at Yelp, will be speaking on what’s next in social at PR News’ Digital Summit, Feb. 24 in Huntington Beach, CA. He shares seven trends in social media to be on the look for in 2017.

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The Trend: In the first half of 2016, Facebook introduced live streaming, aka Facebook Live, allowing brands and individuals to reach out to their followers in an instant and very visual way. While this wasn’t the first time live streaming was available on social media, the huge audience and demographic reach of Facebook made its foray into this space instantly relevant. Facebook took steps to ensure the adoption of this new feature by letting every follower of every page/individual know when one of the people/brands they follow was live streaming. This makes your potential reach enormous.