PR News’ Nonprofit PR Awards Luncheon on November 3, 2009 saluted the winners and honorable mentions of the Nonprofit PR Awards. This must attend industry event, honored the most talented communicators and teams in the nonprofit sector.

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Congratulations to all the Nonprofit PR Awards finalists!

PR News' Nonprofit PR Awards Issue
View PR News’ Nonprofit PR Awards Issue.

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PR News NonProfit PR Winners & Honorable Mentions 2009

Advocacy Campaign & Lobbying Efforts - under $50K budget

Deveney Communication - Faubourg Marigny Improvement Association Stop Cold Storage Campaign 2009

American Heart Association - FIT Kids Act Press Conference

Coalition for Pulmonary Fibrosis - CPF National Pulmonary Fibrosis Awareness Week - Changing Lives, Changing the Future

Farm Aid/Vanguard Communications - Farm Aid Advocates for Family Farm Financial Protections

US Postal Service, Corporate Communications - HR 22/Prefunding Retiree Health Benefits

 

Advocacy Campaign & Lobby Efforts - over $50K budget

R/P Marketing Public Relations/Second Chance Trust Fund/Donate Life Ohio - PR Do it Now

American Society of Civil Engineers - 2009 Report Card for America's Infrastructure

Coalition to Support Medical Research - ResearchMeansHope.org 

Canadian Society for Medical Laboratory Science  - Canada's Medical Laboratory Professionals: Taking our Place as Partners in Health Care!

 

Blog

American Society for Microbiology - Small Things Considered

Defense Media Activity – DoDLive.mil

Seattle Pacific University - Saturday Morning From My Study, the blog of Seattle Pacific University's President Philip W. Eaton

 

Corporate/Nonprofit Partnerships

Feeding America - Pound for Pound Challenge in partnership with Biggest Loser, General Mills and Subway 

Entergy Corporation - Entergy Corporation and Teach for America

Galloway Group - Building Confidence in Kids - a Signature Community Initiative of Saunders Construction, Inc.

Honeywell & The National Center for Missing & Expolited Children/Peppercom - Got 2B Safe! Awards Program

Jiffy Lube International/Cone, Inc - Jiffy Lube Maintenance Partners for Life

Qorvis Communications LLC - Keep America Beautiful's Cigarette Litter Prevention Program

Yum Brands, Inc.- World Hunger Relief Movement benefitting the United Nations World Food Programme

 

Crisis Management

Centers for Disease Control & Prevention - CDC Response to 2009 H1N1 Influenza Health Crisis

Altoona Regional Health System/R&J Public Relations - "Freedom of Choice for Nurses"

Deveney Communication - Faubourg Marigny Improvement Association Stop Cold Storage Campaign 2009

International Association of Lighting Designers - We Messed With Texas : IALD Thwarts Legislation Banning Practice of Lighting Design

Spokane Regional Convention & Visitor's Bureau - Meetings Mean Business Rally

 

Digital PR and Marketing

The Allstate Foundation/Fleishman-Hillard - Your Choice to Empower Campaign

Communication Works - Wallace Perspective on Assessing the Effectiveness of School Leaders

Hill & Knowlton/Georgia Department of Community Affairs-You Gotta Be Kidding! Recycling Campaign

 

Employee Communications

OneSight, a Luxottica Group Foundation -Global Launch & Year-One Communications Campaign

Childrens Defense Fund /Ogilvy Public Relations Worldwide - Rebranding the Children's Defense Fund: A New Position for its 35th Year

Danbury Hospital/Danbury Health Systems - 2008 "Workplace of Choice" Survey Communications

Turkcell Iletisim Hizmetleri A.S. - Life Forest Association: Turning employees into Volunteers

US Postal Service, Corporate Communications - Customer Relations… What's Your Function?

 

Event PR - under $50K budget

Hillsides - Hillsides Foster Soles

American Speech Language Hearing Association - Listen to Your Buds Safe Listening Concert Series

Cleveland Clinic - Face Transplant/Cleveland Clinic

Comcast Wahington State - Comcast Voluntweetup All About Non-Profits

Coyne Public Relations - "Out of this World Results for Cornell University's Global Forum" 

Greater Philadelphia Tourism Marketing Corp - Love Launch: With Love Philadelphia XOXO

 

Event PR -- over $50K budget

American Legacy Foundation & the ad*itive - truth® orange summer tour 2009

BackBay Communications Inc. - ACG InterGrowth 2009

Marmillion + Company - America's WETLAND Foundation's "Storm Warning: Last Stand for America's WETLAND"

MWW Group - Keep a Child Alive's 5th Annual Black Ball

National Foundation for Infectious Diseases/Alembic Health Communications - Kicking Off a Unique Flu Season: Immunizing the Media with a Healthy Dose of Flu Facts

The National Needlearts Association/Genesis PR - Stitch N' Pitch

 

Event PR -- pro bono/in-kind

World Wildlife Fund/Creaxion - WWF's Earth Hour 2009-The First Global Vote for the Planet

Blaze PR- Walk With Sally White Light White Night

Merritt Group- Adding Sizzle to the Summer with the Brainfood Grill-Off 2009

 

External Publication or Report

American Society of Clinical Oncology - Clinical Cancer Advances

AICPA - Annual Report

Strategic America - Boy Scouts Annual Report

Children's Defense Fund/Ogilvy Public Relations Worldwide - Rebranding the Children's Defense Fund: A New Position for its 35th Year

Houston Public Library/CMS - 2008 Annual Report

Institute of Food Technologists - 2008 IFT Annual Report: A Community of Innovation

Saint Luke’s Health System

 

Fundraising/Membership

NHL/Cenergy Comms - NHL Beard-a-thon

Foundation for Chiropractic Progress - Public Awareness Campaign

Salvation Army/Xenophon Strategies - The Salvation Army Red Kettle Campaign, 2008

Trainer Communications, Inc.- Mt. Diablo Region YMCA Fundraising Creation/Promotion

 

Internal Publication

San Diego Zoo - ZooView: Online Employee Newsletter

AICPA- Team Network News

Canadian Automobile Dealers Association - Newsline

University of Texas - 2008 Southwestern Medicine

US Postal Service, Corporate Communications­ - Engaging Employees

 

Marketing

.ORG The Public Interest Registry/RMR & Associates - .ORG's Rollout of DNSSEC

BackBay Communications Inc. - ACG InterGrowth 2009

Bloomington Hospital - Regional Orthopedics Center Campaign

First 5 LA/Hershey/Cause - First 5 LA's Parent Helpline Campaign

Foundation for Chiropractic Progress - Public Awareness Campaign

Goodwill Industries of Greater Detroit/Tanner Friedman - "Broadcasting for Jobs"

 

Media Relations Campaign – under $50K budget

Cone/Lemelson - MIT Program Invention Index

American Society of Anesthesiologists - Responsible Use of Propofol

Continuum Health Partners - "Zen Goes Urban…and National"

Greater Philadelphia Tourism Marketing Corporation - Feel the Love: Winter 2009 Love Campaign

King County Library System - Look to Your Library

Louder than Words - Nonprofit Finance Fund "State of the Sector" Survey

Please Touch Museum - Grand Opening Campaign

Zenzi Communications - Hamilton Children's Garden Grand Opening

 

Media Relations Campaign - over $50K budget

National Heart, Lung and Blood Institute/Ogilvy Public Relations Worldwide - NHLBI's Pounds Lost Weight Loss Study: A Diet for Media Success

American Legacy Foundation & the ad*itive - truth® orange summer tour 2009

DCI Group/The Stafford Foundation - The People's Inaugural Project

Community Food Bank/Coyne PR- "We Can't Let This Bank Fail!"

Office Depot Foundation - 2009 Office Depot Foundation National Backpack Program Media Relations Campaign

Shedd Aquarium/PCI - Shedd Aquarium: Operation Oceanarium

Siemens Foundation/Weber Shandwick - Beyond the Classroom: Siemens Foundation in the Spotlight

USA Rice Federation - Grown in the USA

YMCA of Greater NY - We're Here For Good

 

Member Communications

The American Society of Anesthesiologists - Anesthesiologists: Physicians Providing the Lifeline to Modern Medicine

AICPA- The CPA Letter Daily

Amy Sutnick Plotch Communications/People Tech Connections - Marketing CASASTART

Institute of Food Technologists - IFT Live Electronic Show Daily

Thoughts, Words & Images PR - Texas Woman's University Certificate Booklets

 

Nonprofit PR Team of Year

American Heart Association/Edelman - Go Red for Women and Edelman Team

Cleveland Clinic

Shell Point Retirement Community

 

PR on a Shoestring Budget

American Kennel Club - A Dog for Obama

Adfero Group - SNM Annual Meeting Press Conference

Carnegi Mellon University - Sneakerology 101: Students Leave Their Footprints on Carnegie Mellon University

Defense Media Activity - Command Performance

Heart of Gold Humane Fund - Creating and Continuing the Success of the Heart of Gold Humane Fund to Help People and Their Pets: A Prototype for Enlightened Communities

Hillsides-Hillsides Foster Soles

United States All-Star Federation - Be an All-Star Campaign

 

Press Release

National Heart, Lung and Blood Institute/Ogilvy Public Relations Worldwide - NHLBI's Pounds Lost Weight Loss Study: A Diet for Media Success

Full Court Press - Changing the Policy Discussion: New Data on High School Exit Exam

San Diego Zoo - Mountain Yellow-legged Frog Population Discovered

University of Texas Southwestern Medical Center - Gov. Clements Gift

 

Public Affairs/Issues Mgmt

Disabled American Veterans with Hyde Park Communications - Stand up for Veterans

American Kennel Club - Protecting Your Pet from Theft

Coalition to Support Medical Research - ResearchMeansHope.org

Defense Media Activity - Armed with Science

Katz & Associates Inc. - Port of San Diego Tour Campaign

 

Public Service Campaign

Excellus BlueCross BlueShield - "Generics are REAL" Campaign

American Kennel Club - 2008 Marley & Me Public Service Campaign

American Lung Association/ Cooney/Waters Group - American Lung Association's Faces of Influenza

Delta Dental of Colorado Foundation/GBSM. Inc. - Infant Oral Health Public Education Campaign

National Meningitis Association/Alembic Health Communications - Making Meningitis Matter: Real People, Real Struggle, Real Change

Rotary International - End Polio Now

Bridgestone Americas/West Glen Communications - Safety Scholars PSA Campaign

 

Social Media

Defense Media Activity – The Pentagon Channel

Coalition to Support Medical Research - ResearchMeansHope.org

The California Endowment - CalConnect Social Networking Site

Comcast Washington State - Comcast Voluntweep All About Non-Profits

Southern Festival of Books/Hall Strategies- Extra! Extra! Tweet All About It!

 

Social Responsibility Campaign

The Allstate Foundation and Zeno Group - Tell a Gal P.A.L.® 2008 Campaign 

The Allstate Foundation/Fleishman Hillard Chicago - Keep the Drive High School Journalism Award Program

Bank of America/RF|Binder - Banking on Neighborhoods One at a Time: Bank of America Charitable Foundation's Neighborhood Excellence Initiative

The Body Shop Canada - 'Yes, Yes, Yes! To Safe Sex' Campaign 2009

CVS Caremark/WeberShandwick - A New Friend for Arthur: CVS Caremark "All Kids Can" Teaches Kids about Inclusion

Delta Dental of Missouri/The Hauser Group - 2009 "Land of Smiles" Tour

First Book & Pi Beta Phi - Nonprofit Partners of the Year 

Katz & Associates - Southern California Caulerpa Action Team, Public Outreach and Education Program

US Postal Service, Corporate Communications - Stamp Out Hunger, the National Association of Letter Carriers Food Drive

 

Video/Podcast Program

Business Software Alliance/FD - To Catch a Pirate

American Society for Microbiology - Microbe World Video

American Speech-Language-Hearing Association - ASHA Podcast Series

Bloomington Hospital - Jim’s Story

Defense Media Activity/US Naval Institute & CHINFO - Remembering the Battle of Midway

Seattle City Light - Shrinking Big Foot

 

Web Site

National Beer Wholesalers Association- www.nbwa.org

Defense Media Activity - Wounded Warriors Diaries

King County Library System - Look to Your Library