PR News Announces CSR Awards Finalists


Keynote Speaker:
Kelly Caffarelli

President
The Home Depot
Foundation

Join PR News for the CSR Awards Luncheon on February 11, 2013 from 12 p.m. to 2 p.m. at The National Press Club in Washington, D.C. as we salute the winners and honorable mentions of our annual CSR Awards program and CSR A-List program. The CSR Awards winners and honorable mentions took chances, made incredible strides and understand the power of CSR in public relations—join us in celebrating them.

Kelly Caffarelli, president of The Home Depot Foundation, will keynote the luncheon event. Kelly will discuss Home Depot's Hurricane Sandy relief efforts, its work on behalf of returning U.S. veterans and the role communications plays in weaving CSR efforts into brand perceptions.

Co-Presenters:

  • Pamela Baker-Masson, Associate Director of Communications, Smithsonian National Zoo
  • David Higdon, Managing Director, Integrated Marketing Communications, NASCAR
  • Steve Cody, Managing Partner & Co-Founder, Peppercomm
  • Nicole R. Robinson, Senior Director Corporate Community Involvement Mondelēz International Foundation (formerly Kraft Foods, won a couple CSR awards last year), President, Mondelēz International Foundation
  • Michael Long, Director of Writing, Master of Professional Studies Program in Public Relations and Corporate Communications, Georgetown University

PR News' Writing Workshop is the morning of the CSR Awards Luncheon and is packed with writing tips and how-to's for press releases, pitch letters, slogans, social media and much more. 

Don't forget to reserve your congratulatory ad in the CSR Awards Event Program Guide! Join PR News for both must-attend PR events! Space is limited, so register yourself and your team today!

Location: The National Press Club, 529 14th Street, NW #1300, 
Washington, D.C. 20045

View Press Release

Twitter Follow PR News on Twitter and use the CSR Awards hashtag -- #prncsr

Luncheon Registration:
February 11

Per Person$475
Table of 10$4,750

Register

Luncheon Package Options with Writing Workshop:
February 11 

 Per Person
Luncheon & Writing Workshop  $975

Register

Awards Partner
CSR Wire

PR News' CSR Awards Finalists

CSR A-List

  • APCO Worldwide
  • Blick & Staff Communications
  • Cone Communications
  • Edelman
  • Fleishman-Hillard
  • Havas PR
  • RF|Binder
  • Waggener Edstrom Worldwide
  • Weber Shandwick

 

Hall of Fame

  • Amway One by One Campaign for Children
  • Baxter International
  • Coca-Cola Enterprises
  • CVS Caremark
  • UPS

 

CSR Professional of the Year

  • Teresa Dickerson - Memphis Grizzlies
  • Rosa Gatti - ESPN
  • Paul Massey - Weber Shandwick
  • Shannon Schuyler - PwC

 

Annual Report

  • Excellus BlueCross BlueShield - Local People Serving Local Communities: The Lifetime Healthcare Companies 2011 Annual Report
  • GOJO Industries - 2011 GOJO Sustainability Report
  • Hormel Foods Corp. and Burson-Marsteller - Hormel Foods 2011 Corporate Responsibility Report
  • Office Depot Foundation - 2011 Office Depot Foundation Report to the Community
  • Wells Fargo & Company - Community Commitment. Unchanged Vision.

 

Blog

  • Disney Post: The Official Blog of The Walt Disney Company
  • Ketchum and Rain - Walmart Green Room: Creating a Sustainable Conversation
  • Mullen - GMBeyondNow General Motors Environmental Blog
  • RF|Binder for CVS Caremark - CVS Caremark All Kids Can Blog

 

Cause Branding Campaign

  • Discover Financial Services and Burson-Marsteller - Pathway to Financial Success: Bringing Financial Education to the Classroom
  • Do Something Inc. - Thumb Wars
  • Elizabeth Arden and Lippe Taylor - Revolutionizing Social Good: #PinItToGiveIt with Elizabeth Arden
  • Food Network's Hunger Hits Home Campaign
  • RF|Binder - JOHNSON'S® Baby Brand Gives Back and Gains Trust
  • TELUS Corporation - TV for Good and Phones for Good

 

Community Affairs

  • Astro Malaysia Holdings Berhad - Astro Hostel Project
  • AT&T with Fleishman-Hillard - "It Can Wait" No Texting While Driving 2012 Movement
  • California Milk Advisory Board with Ketchum - Real Seals Mean Milk Money for Schools
  • Hampton Hotels - Save-A-Landmark Reaches Milestone of Preserving Historical Landmarks in all 50 US States
  • Microsoft Corp. - Microsoft YouthSpark
  • Mondelēz International - Health in Action
  • Nicola Porter Novelli  - Right to Read for OTP Bank
  • RBB Public Relations - Home2 Suites by Hilton

 

Corporate-Community Partnership

  • ARAMARK Corp - ARAMARK Building Community
  • Baxter International Inc. - Educating Tomorrow's Innovators Today: Baxter's Science@Work Program
  • Craftsman - Craftsman House United
  • Delta Dental - Delta Dental/ADCF "America's Missions of Mercy"
  • eVgo - Evs for Trees
  • Golin Harris & Waters Corporation - Building a Global Network to Improve Public Health
  • InterContinental Milwaukee - The Pink Room
  • Pacific Gas and Electric Company - PG&E Summer Jobs Program
  • Toys R US - Fighting Childhood Cancer, One Cup at a Time
  • WWE - Be a Star

 

CSR on a Shoestring

  • Idyllic Software Private Limited – Proud Errors
  • Saint-Gobain Corporation – Saint-Gobain’s partnership with YouthBuild USA rebuilds homes & lives with help from Brownstein Group
  • QlikTech – The 10-10-10 Challenge

 

Diversity Communications

  • Entergy Corp - No Place for Hate
  • FedEx - FedEx Corporate Communications efforts in the area of Diversity Communications
  • Select Health of South Carolina - Culturally Competent Cervical Cancer Screening Program
  • Turk Telekom - Books on the Phone

 

Employee Relations

  • AT&T Empowers Employees to "Do One Thing" to Improve Themselves, Their Communities and AT&T's Business  
  • Bacardi Limited - Driving CSR Passion in Bacardi Employees
  • Baxter International - Creating a Culture of Employee Engagement and Volunteerism
  • Bechtel Corporation - Bechtel Stewardship
  • Houghton Mifflin Harcourt - Community Investment Councils Initiative
  • Mondelēz International - Hope Kitchens
  • Novartis International and Fishburn Hedges - Novartis and TED: inspiring associates to improve healthcare in Africa

 

Employee Volunteer Program

  • Bacardi Limited - Bacardi Supports Local Communities
  • Grameen Foundation USA - JP Morgan Employee Volunteer Program
  • Kaiser Permanente - Gulf Coast Relief Campaign
  • MSL New York - MSL New York Community Connected 
  • Pfizer Inc. - Pfizer Global Health Fellows Program
  • PwC  - Creating a Culture of Service
  • Tata Consultancy Services - CSR Champions: Impact Through Empowerment EVP

 

Environmental Stewardship

  • American Airlines and Weber Shandwick - American Airlines Reduces its Carbon Footprint
  • DuPont - Drive to Zero Landfill Communications Campaign  
  • The Glad Products Company - Glad One Bag Tailgate Event
  • The Hershey Company - Hershey Zero Waste to Landfill Initiative
  • Novelis, Inc. - Becoming the World's Greenest Aluminum Company

 

Event: CSR/Green Focus

  • The Coca-Cola Company and Rogers & Cowan - will.i.am and the Coca-Cola Company Accelerate EKOCYCLE Momentum with Brand Partner Launch Event
  • Cone Communications for Green Mountain Coffee® - Green Mountain Coffee Fair Trade 2012 Campaign
  • Disney - Disney Kids and Nature Celebration
  • The Glad Products Company - Glad One Bag Tailgate Event
  • JetBlue Airways Corporate - One Thing That's Green

 

Facebook Communications Campaign

  • Carve Consulting LLP - IHG Planet CR: Make a Difference Together
  • Cisco Systems - How Do You Give Campaign
  • CRT/tanaka - Love Pets? Like BISSELL
  • FedEx - FedEx Small Business Disaster Preparedness Campaign
  • KB Home - Sharing Sustainability
  • MSL London - Always Helps Girls and Young Women to Learn To Read and Write
  • Porter Novelli for Uncle Ben's - Ben's Beginners Cooking Contest

 

Green PR Campaign

  • The Coca-Cola Company and Rogers & Cowan - An End is a Cool, New Start: will.i.am and The Coca-Cola Company Launch EKOCYCLE
  • MMM Group - Promoting the Green Lifestyle at Enermodal Engineering, Canada's Largest Green Building Consultant
  • Ogilvy PR - Kleenex Cottonelle: Pin to Make a Difference
  • RF|Binder - Dagoba Organic Chocolate is Now Made with Rainforest Alliance Certified Cacao
  • Turk Telecom - Environment-Friendly Communication Campaign

 

Human Rights Communications

  • Avon Foundation – Communications X-Change
  • Cone Communications for Green Mountain Coffee® - Green Mountain Coffee Fair Trade 2012 Campaign
  • Ericsson – Technology for Good Blog

 

Media Relations

  • Havas PR - When Breast Cancer Is Just the Beginning of the Story
  • RF|Binder - JOHNSON'S® Baby Brand Gives Back and Gains Trust
  • WWF Singapore & Weber Shandwick - WWF's Earth Hour 2012 campaign: The night that Singapore turned dark in the country's largest environmental event.

 

Nonprofit/Corporate Partnership

  • California Earthquake Authority and American Red Cross - Joining Forces to Provide a Shared and Urgent Message: "Get Prepared, California
  • Edelman/Unilever - Dove and Girl Scouts Rock the Mall: Dove presents Women Who Should Be Famous
  • Toshiba America - Toshiba/NSTA Celebrate 20th Anniversary of Enhancing STEM Education
  • Toyota Financial Services  - Toyota Financial Services and the Boys & Girls Clubs of America's Diplomas to Degrees

 

Overall Leader in CSR Practices – Organizations with less than 10,000 employees

  • AAA Northern California, Nevada & Utah Insurance Exchange
  • Celanese Corp.
  • EMD Serono
  • Greif Inc. and MSLGROUP North America
  • Homewood Suites by Hilton
  • Klick Health
  • Millennium: The Takeda Oncology Company
  • Waggener Edstrom Worldwide

 

Overall Leader in CSR Practices – more than 10,000 employees

  • Coca-Cola Enterprises  
  • Disney
  • MGM Resorts International
  • UPS

 

Philanthropy Communications

  • The Allstate Foundation and Zeno Group - The Allstate Foundation Purple Purse
  • APCO Worldwide - Working Toward Equity in Health
  • Cantor Fitzgerald BGC - Cantor/BGC Charity Day 2012
  • Darden Restaurants - Darden Restaurants Community Grants Program
  • Saucony - Saucony Run4Good Against Childhood Obesity

 

Pro Bono Campaign

  • Discovery Communications - Discovery Impact: Creating Change
  • MSL New York - City Lore's: 25 Days of Lore
  • Smithfield - Helping Hungry Homes Campaign

 

Recycling Program

  • City of San Diego - Water Purification Demonstration Project Outreach Program
  • Cone Communications for Nestlé Waters North America - Reinventing Recycling through an Extended Producer Responsibility Model
  • TerraCycle, Inc. - TerraCycle Brigade Program
  • Universal Textile Technologies - Project Yellowstone

 

Social Good  

  • Entergy Corporation - 10 Years of Low Income Customer Assistance
  • Greif Inc. and MSLGroup North America - Alleviating the Achilles' Heel of the Global Water Crisis
  • Henry Schein, Inc. - Health Kit Outreach Program
  • The Hershey Company - Hershey Learn to Grow - Distance Learning Program
  • One Meralco Foundation - Energizing Public Schools In Isla Verde
  • Saucony - Saucony Run4Good Against Childhood Obesity
  • The Walt Disney Company - Disney Magic of Healthy Living - Food Advertising Standards for Kids

 

Social Media Campaign  

  • Cohn & Wolfe - Audubon's Exit the Highway
  • Dosomething.org - Pics for Pets
  • Esurance Inc. - Esurance Supports the Trevor Project
  • Ketchum and Rain - Walmart Green Room: Creating a Sustainable Conversation
  • Ogilvy Public Relations for Bristol-Myers Squibb - Use Social Media to Expose Melanoma
  • Univision Communications Inc - Educate! Es el momento

 

Stakeholder Engagement  

  • Carlson Wagonlit Travel - CWT Global Business Travel Association 2012 Event
  • Henry Schein, Inc. - Health Kit Outreach Program
  • The Hershey Company - Hershey's Track & Field Games 35th Birthday
  • Kangaroo Express - Salute our Troops
  • NYSE Euronext - The NYSE Big Startup
  • Toronto Hydro Corporation - Going Beyond CR Reporting: A Commitment to Stakeholders
  • WorkSafeBC - Day of Mourning

 

Sustainability/CSR Report   

  • AT&T and VOX Global - Inviting Consumers to the Sustainable City
  • Alcatel/Lucent - Corporate Responsibility Report 2011
  • Darden Restaurants - Darden Sustainability Report
  • KB Home - KB Home's 2011 Sustainability Report
  • Merck - Merck 2011 Corporate Responsibility Report
  • New Balance Athletic Shoe Inc. - New Balance Responsible Leadership Report
  • UPS - UPS Corporate Sustainability Report: Logistics at the Core

 

Twitter Communications  

  • Coca-Cola Enterprises - Social Joe: Coca-Cola Enterprises' CSR Voice on Twitter
  • Fenton - #CSRchat
  • The Ritz-Carlton - The Ritz-Carlton Community Footprints, @RitzCarltonCSR
  • Viacom - #Viacommunity

 

Video Initiatives

  • Advent Creative - Viridian's 7 Continents in 7 Years Initiative
  • APCO Worldwide - National Math & Science Initiative
  • Direct Energy – Reduce Your Use for Good 
  • Food Network's HUNGER HITS HOME Campaign
  • Havas PR - Banging the Drum for Breast Cancer Awareness
  • HBO - HBO The Weight of the Nation": An Unprecedented Public Health Partnership
  • International Flavors & Fragrances Inc. - Grow with Us  
  • Peel District School Board - Stand Up for Student Mental Health

 

Volunteer Program  

  • Amerigroup - The Amerigroup Community Volunteers Program
  • Catholic Charities Brooklyn and Queens
  • MSL New York - MSL New York Community Connected
  • Outsell - The Outsell Caring Committee
  • The Ritz Carlton - The Ritz-Carlton Hotel Company, Give Back Getaways

 

Workplace Innovation  

  • AT&T Empowers Employees to "Do One Thing" to Improve Themselves, Their Communities and AT&T's Business
  • International Paper Co - It's About LIFE
  • MSL New York - MSL New York Community Connected

 

Luncheon Registration:
February 11

Per Person$475
Table of 10$4,750

Register

 

Luncheon Package Options with Writing Workshop:
February 11

 Per Person
Luncheon & Writing Workshop $975

Register

 
 

Awards Luncheon Date/Location:
February 11, 2013 - 12 p.m. to 2 p.m.
The National Press Club
529 14th Street, NW
#1300
Washington, D.C. 20045
Get Directions
Local Hotels

 

 

Questions?
Contact Laura Snitkovskiy at laura@accessintel.com; 301-354-1610.  Register Now!

To advertise in the CSR Awards Special Issue and to find out how to become an event sponsor, contact Diane Schwartz, SVP & Group Publisher, PR News at dschwartz@accessintel.com.