Winner: Kaiser Permanente - National Supplier Diversity Campaign: Handbooks & Education
In 2013, this campaign’s goal was about education and training to equip every employee to take heightened action to achieve the company’s diversity goals.
One of the largest health plan organizations in the nation, Kaiser Permanente, launched the One Billion Dollar Supplier Diversity campaign in 2011, with a goal to achieve one billion in spend with minority and women owned businesses in three to five years. Its National Supplier Diversity Program, in place for over 25 years, ensures that small, minority-, women-, veteran-owned and other diverse businesses are provided the maximum opportunity to compete for contracts and purchases.
This 2013 Supplier Diversity education campaign resulted in heightened employee education through the publishing of comprehensive Supplier Diversity Handbooks—innovative tools and resources for three distinct employee audiences— to inform them of their responsibilities.
The handbooks were published online on the NSD website and a communication plan was established, including company-wide cascaded messaging to all levels of employees. According to Kaiser, the company will surpass its goal and reach the $1B mark in 2013 in three rather than five years.
Honorable Mentions:
- ChangeMakers - Multi-Language Communications
- General Motors - Women's Electrification Panel
- Novo Nordisk, Inc. and Biosector 2 - Ask.Screen.Know. Public Service Announcement
- Time Warner Cable Media – The 90 That Built LA