Stories by Steve Orr, Steve Orr Media

shutterstock_322451858

Why a Podcast Could Be Your Brand’s BFF

November 11th, 2016 by

About one-fifth of Americans have listened to a podcast in the last month, more than double the number in 2008. That amounts to roughly 57 million people. Nielsen plans to measure podcast listenership starting next year, a move that will give advertisers stronger evidence their spots are being heard.