Author Archives: Steve Smith

Pinterest vs. Facebook: The Pros and Cons of Their Traffic

Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.

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Posted in Digital PR, Featured, Free Content, Measurement, Research | Comments Off

Pinterest vs. Facebook: The Pros and Cons of Their Traffic

Visitors from Pinterest spent considerably more money per order than those from Facebook on online jewelry retailer Boticca.

 | MORE »

Posted in Digital PR, Featured, Measurement, Research | Comments Off

Getting ‘Pinned’: Quick Tips for Pinterest Fame

Data on Pinterest users’ re-pinning tendencies showed that caption length and diction matter.

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Hoax Releases Hit Newswire Services

Two phony press releases hit PR Newswire and Business Wire, causing a change in release submission policy.

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Posted in Featured, Media Relations | Comments Off