Stories by Rob Catlin, Megan Driscoll

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An Integrated Campaign Meets Challenge of Two Skeptical Demo Groups

June 12th, 2017 by

Nearly every new product must break through the clutter of a crowded market. In the case of Cellfina, it had to do this and more. For years, women had tried to defeat cellulite with a bevy of creams, lotions and exercises. Few if any found relief. This meant Cellfina had to convince a skeptical market that it was more than just another empty promise.