Stories by Matthew Schwartz

FACE-TO-FACE

5 Ways to Make the Most of an In-Person Briefing

August 11th, 2015 by

Getting face time with reporters who cover your sector doesn’t ensure that they’ll give your story/company/campaign coverage—although that’s certainly a possibility—but it should go a long way in helping to cultivate the relationship and put your company on a short list of sources.

How to Prep the Boss For a Major Presentation

August 5th, 2015 by

As the GOP prepares to hold its first presidential debate in Cleveland Thursday night, many PR pros are probably asking: How would I advise the 10 White House wannabes participating in the debate? Civilians most likely will watch the debate to see, for example, if Republican frontrunner Donald Trump sticks his foot firmly in his […]

StageDriven1

How to Prep the Boss For a Major Presentation

August 5th, 2015 by

As the GOP prepares to hold its first presidential debate in Cleveland Thursday night, many PR pros are probably asking: How would I advise the 10 White House wannabes participating in the debate? Civilians most likely will watch the debate to see, for example, if Republican frontrunner Donald Trump sticks his foot firmly in his […]

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4 Ways to Create Press Releases That Will Drive Media Coverage

August 3rd, 2015 by

Sure, some brands and organizations try to jettison the term “press release” from their PR lexicon and craft more visual content to get their message out the media and other stakeholders. But a rose by any other name would smell as sweet.

NEW YORK

Hacker Gives NY Mag Cosby Cover Unexpected PR Boost

July 27th, 2015 by

Score another for good ol’ print media—and check the reaffirmation box that you foster what you condemn.

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Ashley Madison Breach: Another Reason Why PR and IT Need to Work Together

July 21st, 2015 by

PR pros should pay careful attention to the hacking of AshleyMadison.com.

Trouble Ahead Concept

6 Questions to Ask the Moment Your Organization Enters Crisis Mode

July 20th, 2015 by

Sure, there are more online tools (read: social channels) to help mitigate a crisis faster and cauterize the wound without incurring any serious damage. But what the Web giveth the Web also taketh away.

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A Much Sharper Vision for Online Video

July 16th, 2015 by

My older brother, knowing that that I want to get into online video—but continue to procrastinate about it—got me a Sony camcorder as a gift and I thank him for it. He gave me a push to finally start to better educate myself about how to shoot and produce online video, which is red-hot in PR and marketing.

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3 Things an Expert Media Trainer Needs to Do

July 15th, 2015 by

Providing media training to senior managers and C-level executives who think they don’t need it is something of an occupational hazard for professional communicators.

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6 Questions to Ask to Make Your Blogs More Actionable

July 14th, 2015 by

The onus is on PR managers to craft blogs that can build awareness, boost visibility and, however circuitously, add to the top and/or bottom lines.