Author Archives: Matthew Schwartz
Smart PR managers know that it’s not a matter of if their company will incur a crisis, but when. They don’t call them crisis for nothing, of course. That’s why they’re so bloody difficult to prepare for.
Nearly four weeks into the phenomenon, the Ice Bucket Challenge shows no signs of letting up. The idea of dumping cold water on one’s head to raise money for charity may be a watershed for both brands and nonprofits alike when it comes to how to raise money for charitable causes and get the word […]
The City of Ferguson has hired PR agency Common Ground Public Relations to help its communication department deal with the ongoing turmoil stemming from the fatal shooting of Michael Brown last week. But the hiring has already raised some troubling questions about the wisdom of the decision.
Robin Williams, who died Monday of an apparent suicide, leaves an incredible legacy and a good deal of inspiration for communicators.
The 40th anniversary of Philippe Petit’s high-wire walk between the Twin Towers of the World Trade Center sparked some a few thoughts on how PR pros can maintain a work-life balance.
It’s taken absolutely no time for the phrase “disrupt your brand before it gets disrupted” to turn into one of the biggest clichés in PR and marketing circles. But it’s a cliché because it’s true. PR pros now face a marketing world fraught with change, and if anybody tells you they know how to keep […]