Author Archives: Matthew Schwartz
More media channels means more opportunity to reach new audiences and spread your message. It also means more opportunity to mangle the message and, in the rush to beat the competition, water down what you were trying to say in the first place.
Smart PR managers know that it’s not a matter of if their company will incur a crisis, but when. They don’t call them crisis for nothing, of course. That’s why they’re so bloody difficult to prepare for.
Nearly four weeks into the phenomenon, the Ice Bucket Challenge shows no signs of letting up. The idea of dumping cold water on one’s head to raise money for charity may be a watershed for both brands and nonprofits alike when it comes to how to raise money for charitable causes and get the word […]
The City of Ferguson has hired PR agency Common Ground Public Relations to help its communication department deal with the ongoing turmoil stemming from the fatal shooting of Michael Brown last week. But the hiring has already raised some troubling questions about the wisdom of the decision.
Robin Williams, who died Monday of an apparent suicide, leaves an incredible legacy and a good deal of inspiration for communicators.
The 40th anniversary of Philippe Petit’s high-wire walk between the Twin Towers of the World Trade Center sparked some a few thoughts on how PR pros can maintain a work-life balance.