Author Archives: Matthew Schwartz
Most any merger will have ripple effects throughout the companies’ communication efforts, but this one should be a real doozy.
There are some subtle and not-so-subtle differences in what is going to make reporters and other stakeholders open up an email message or immediately nuke it.
A special event is a great springboard for what your brand has in the pipeline and how you are better serving your customers and prospects.
In an episode of The Simpsons, titled “Simpson Tide” (1998), Homer joins the Naval Reserve (don’t ask). During orientation Homer’s drill sergeant gives him the business. He gets in his grill, and barks, “I don’t like you!” Homer responds with a sweet smile and puppy dog eyes. “But I like you,” Homer says. The drill […]
The surprise appearance of Derek Zoolander and Hansel on Valentino’s Paris Fashion Week runway provides a few takeaways for companies that have a new message to get out and want to cut through the proverbial clutter.
The release of the Apple Watch is a reminder of how fast consumer tastes are changing.
Whether it’s for a corporate or agency gig, there are several ways to prepare for a PR interview and boost your odds of getting the job.