Author Archives: Matthew Schwartz
The San Francisco Giants have hit it out of the ballpark. And the team isn’t doing too shabby on the baseball diamond, either. We’re referring, of course, to the Giants rolling out a new social media café at AT&T Park.
A knock on the PR profession is that too many marketing communications agencies still don’t know how to manage their agency like a business.
PR managers have to be more cognizant of what the expectations are for employees the other 364 days of the year and not just the performance review.
Comedy aside, the movie may raise some interesting questions about the effectiveness of your internship program.
She knew how to defuse tense situations and see every side of the story before making a final decision.
Nearly 50-million strong, the photo-sharing site offers PR pros a growing opportunity to engage audiences with visual content.
“Model firms,” according to StevensGouldPincus, have been able to hold professional staff salaries well under half of total net revenue.
A PR gig in the sports field holds a lot of appeal. But so, too, does the idea of working in PR for a yoga company or even being the press secretary for the president of the United States. Dream big, communications pros.
They may be hard to measure, but these areas count for some of the increasingly important skills of communications.