We’re all going “native” now. The Interactive Advertising Bureau Wednesday is scheduled to release a white paper on so-called “native advertising,” or branded content, at the same time that the Federal Trade Commission is starting to hold daylong town hall hearings on the matter. Communicators should pay careful attention.
Organizers of a movement demanding a $15-an-hour wage for fast-food workers say they will sponsor one-day strikes in 100 cities on Thursday. It’s debatable whether wage strikes have a negative impact on the bottom line. But PR pros certainly need a strategy in place to respond to such protests and potential crises.
One of the Cardinal Rules of public relations is that perception trumps all. You may have the law on your side, for example, but the public won’t care much if it considers the optics ill conceived.
Today marks the 50th anniversary of the assassination of President John F. Kennedy. Every conceivable aspect of Kennedy’s life and horrific death is being remembered this week. We recall JFK as a great communicator, who knew that to lead was to inspire
Welcome to an exclusive new PR News video series, “Executive Critique,” in which we review and deconstruct how C-suite executives perform in on-air media interviews. The series, in partnership with CommCore Consulting, will provide communicators …
“Did this change behavior?” As data becomes integral to public relations, the question may be the new mantra for marketing communications professionals.
One of the more insidious aspects of living in a digital age is not having enough time to read full-length articles as much as I like.
Sure, I make a valiant effort to read that wholly absorbing, 20,000-word piece in The New Yorker or a wonderful essay in Harper’s.
But then the distractions kick in, most of them self-inflicted
“Did you get my email?” For most reporters, the message is the auditory equivalent of long nails scraping across a blackboard. It’s one of several media pitching tactics that PR pros tend to rely on. And it’s wrong, not to mention alienating.