Stories by Michael Good

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4 Steps Brands Need to Take to Negate Product Recall Fatigue

May 8th, 2017 by

With the swirl of information inundating consumers sometimes important notices get lost. This can be a dilemma for communicators who often are charged with alerting the public about a product recall, an event that can do serious damage to a brand’s reputation. An expert in such matters, Michael Good provides brand communicators with tips for combatting product recall fatigue.